Trooh

Gen Z has placed new demands on brands to change how they market to the masses. Here are some key points to consider when marketing to Gen Z!   Gen Z values brand marketing that responds swiftly to current cultural trends and emphasizes personalization, cultural sensitivity, and inclusivity. They appreciate brands that integrate technology effectively and create unique narratives around new product launches. Moreover, they favor brands that demonstrate genuine care for their customers beyond profit, often supporting product sampling as a form of transparent shopping.   Gen Z is put off by brand marketing that lacks the development of long-term, meaningful relationships with communities through co-creation and collaboration. They find advertisements unappealing when brands target young people without involving them in the creative process, which feels inauthentic. Additionally, they are frustrated by excessive advertising and mindless trend-following, particularly when brands rely on paid influencer marketing or simply jump on social media trends to stay relevant, rather than offering something genuine and valuable to the conversation.

Each generation has unique interests and values, and Gen Z is the most diverse among them. We are proud to be the only Gen Z-focused media network in the US, dedicated to delivering content that resonates in their world!

We don’t just work hard, we play hard! A big thank you to Pascal for organizing our summer volleyball game last Friday! We took advantage of the beautiful weather proving that we are team players, both in and out of the office. Of course, after a long, hard game, we had some snacks and refreshments to share and enjoy as a Troohly close family! Hope everyone’s summer is going great! #Summervibes #Beachvolleyball

Celebrating Freedom, Unity, and the American Spirit! 🇺🇸🎆 Happy Independence Day! Let's come together to honor the sacrifices that built this nation. How are you celebrating today? #FourthOfJuly #IndependenceDay #USA

Let's remember that the journey towards equality and justice is ongoing. Our efforts today shape the world of tomorrow. Keep striving, stay informed, and make your voices heard. Together, we can continue to drive progress and create a more just and inclusive future. 💪🏾✨ #Juneteenth #Progress #ChangeMakers #YoungLeaders #KeepPushing

To all the graduates: Congratulations! 🌟 As you embark on this new chapter of your life, remember your hard work and dedication have brought you here. Believe in your abilities, stay curious, and never stop learning. The world of possibilities awaits you. Go forth and make your mark! 🌟 #GraduationDay #NewBeginnings 🎓

🇺🇸 This Memorial Day, let's take a moment to express our heartfelt appreciation for our veterans. Their incredible sacrifices deserve our eternal gratitude. #MemorialDay #HonorOurHeroes

Be a force of good. A good planet is hard to find. Earthday.org is demanding a 60% reduction in production of all plastics by 2040. This includes pushing for a UN treaty on plastic pollution, phasing out single use plastics and demanding an end to fast fashion. Take action for a greener future! 💚🌎 #EarthDay #PlanetVsPlastics #TroohCares #Sustainability

Trooh is proud to participate in this week’s Ad Age Gen Z Summit! Explore how brands engage with Gen Z and discover key insights and trends in marketing to this dynamic audience. Be there when it matters! #GenZSummit #Trooh #AdAge

🎉 We are thrilled to announce the successful acquisition of CheddarU's college network! With this milestone, our network now spans over 1000 colleges, providing colleges, students and brands with strategic communication and marketing opportunities nationwide. #Trooh #NetworkGrowth #GenZ 🎓🌟