True Beauty Ventures

So proud of the incredible The 7 Virtues Beauty Inc. team for bringing this beautiful concept to life! And brava to the one and only Barb Stegemann for her vision, creativity and hustle to make this dream a reality 🌸 💫 See you in Halifax next month! True Beauty Ventures Rich Gersten James Park Unilever Ventures Anna Ohlsson-Baskerville Clementine Provost

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Find & Pitch Top 100 Beauty Investors in N.A. using Full Canvas View Check out the doc for a snapshot of the beauty & wellness Investors: 1. Backbone Angels Toronto, Ontario, Canada Seed Stage Angel Group: Alexandra Clark, Anna Lambert, Arati Sharma, Atlee Clark, Brittany Forsyth, Konval Matin, Marcie Murray, Lynsey Thornton, Solmaz Shahalizadeh 2. Castanea Partners Newton, Massachusetts, USA Early Stage Tom First: Founder 3. True Beauty Ventures, New York, New York, USA Early Stage Co-founder + Managing Partner: Rich Gersten Co-founder + General Partner: Cristina Nunez 4. Short List Capital, San Francisco, California, USA Seed, Early Stage: Collective Collective: Carol Bonnie, Heidi Castelein, Kate Harbin Clammer, Jessica Farron, Katie Schwab Paige, Alison Pincus 5. Fearless Fund, Atlanta, Georgia, USA Seed, Early Stage Founders: Arian Simone & Ayana Parsons 6. Grace Beauty New York, New York, USA Early Stage CEO & President: Frank Fazzinga III COO: Mike Pane Check out the doc for their BFF=beauty funder fit scores, inclusivity investments, beauty portfolios, last beauty investment, etc. To watch the JUMPURSE platform preview of Full Canvas Info on 1,000+ beauty investors Go to Jumpurse platform on my site: Link in the first comment OR click the website link on my profile above. 💰 JUMPURSE, the ONLY fundraising platform with full canvas info to Pitch 1000+ beauty & wellness investors (link in 1st comment) ………… Jump Accelerator -Reimagine roadmap to your end game-Profit goal, Cash fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with the ONLY “fit, full & fully executable solution using first principles” Let’s together create “A Woman’s World.” ................................ #fundraising #venturecapital #cleanbeauty #sustainability #beautyindustry #cosmetics #entrepreneurship

Come join us next week at Beauty Independent’s Dealmaker’s Summit in NYC on June 17-18! The summit brings together industry leaders and delivers best-in-class content with panels featuring a great lineup of speakers, including our very own Rich Gersten and Cristina Nuñez. Check out Rich’s panel on day 1 on the “State of Dealmaking”: “A year ago things seemed bleak in the beauty M&A world, forcing many bankers to vacation in one of the lesser Hamptons. Then came news that inflation was cooling, the worst of interest rate hikes was likely behind us, consumer spending remained stable and the much dreamt-about ‘soft landing’ was a genuine possibility in the US. By December, deal flow had come roaring back with a speed and intensity that rivaled the frothy days of early 2021. K18, Dr Dennis Gross, RoC, Barbara Sturm, The Honeypot Co., DS&Durga all traded in a 30 day period. From hair to skin, body and fragrance, it looked as if beauty dealmaking was back in full force and once again making headlines. But look under the surface, and one begins to see a more nuanced picture. From the types of assets traded to the multiples and exit conditions, things may be better, but definitely more tempered. In this panel we examine the latest rounds of dealmaking and what they portend for the future.” Cristina will be kicking off day 2 with a panel on “Early Stage Investing: Art or Paint by Numbers?”: “A decade ago, professional investment firms focused on early-stage beauty dealmaking were practically non-existent. Now, the space is ripe with firms who see the potential of getting in on the ground level of the next stratospheric success story—see K18. At the same time, rising costs and increased competition seem to have narrowed down strategic options for emerging brands—self-fund until seed, launch DTC, raise, enter Sephora/Ulta/Target, raise more, prove traction in maybe one foreign market, then call your favorite banker and hit “exit”. Is there now a proven playbook for early stage investing in beauty or is it still an art form? And if most VCs are essentially funding the same strategy, then how will they differentiate themselves and what does this mean for brands that don’t fit this playbook?” We can’t wait to see you all there!

Today's No Stupid Questions by Rachel Brown in Beauty Independent discusses the life expectancy of beauty brands and its implications for investors and M&A. The lifespan of beauty brands is generally shortening due to rapid market changes, consumer behavior shifts, access to capital, the rise of tik tok virality and the intense competition in the industry. Successful beauty brands often follow a lifecycle that includes initial growth, peak performance, and eventual decline or rebranding. Brands must innovate and adapt continuously to stay relevant. This trend has significant implications for M&A activities, as investors and larger companies often look to acquire emerging brands to stay ahead of market trends and consumer preferences. Strategic acquisitions can help established companies diversify their portfolios and enter new market segments. For emerging brands, being acquired can provide the necessary resources and support for further growth and expansion. However, the key to a successful acquisition lies in the integration process and maintaining the acquired brand's unique identity and customer base. Thanks for including me in the article. True Beauty Ventures Cristina Nuñez #beautyinvesting

The Bridge Mentorship Program by True Beauty Ventures and Beauty Independent offers invaluable guidance for growing beauty brands. Key lessons from our recent cohort include: Prakti: Focus on securing a key retail partnerships and refine the brand positioning. Sofie Pavitt Face: Building brand awareness and preparing for retail expansion. Dr. Idriss: Preserving brand identity while leveraging your Sephora partnership. These insights are crucial for any beauty brand aiming to scale successfully. Applications for Bride Mentorship’s second cohort of 2024 and sixth cohort overall opened on May 29 and will close June 14. Three brands will be selected for the cohort, and they will be revealed in July. To be eligible for the program, brands have to be headquartered in North America, at least six months old and generate annual sales of $250,000 or above. Link to apply: https://lnkd.in/enGYzhsg Cristina Nuñez #bridgementorship

I love seeing two of our brands featured for new product launches in BeautyMatter today. Highlights are below. We are so excited for these launches! Crown Affair : Texturizing Air Dry Mousse ($38) is a weightless styling foam that creates tousled textured in straight hair, enhances waves, and defines curls for a "your hair but better" look. The mousse is formulated with Bolivian pink salt for natural texture and hold, Tsubaki Meadows for hydration and protection, and a blend of plant proteins to strengthen and volumize. caliray: Sundrip Skin-Boosting Peptide Serum Bronzer ($28) is a gel-cream formula that acts like a serum with a streak-free, non-greasy, easy-to-blend application. The product delivers a buildable natural-looking glow to the face and body and is formulated with co-enzyme Q10 and vitamin E to hydrate and active levels of Matrixyl 3000 peptides to blur fine lines and support the skin barrier. True Beauty Ventures Cristina Nuñez Dianna Cohen

We are excited to share some new updates from True Beauty Ventures! Our recent closing on almost $70 million of commitments for our second fund demonstrates our resilience and adaptability in navigating a difficult fund raising market and an attractive beauty investment landscape. Despite this challenging market, we are nearing our Fund II target of $75 million and will hold our final close in June. We have been deploying Fund II since mid 2023 and the fund now has four investments and a fifth pending. I think the success of the raise is a testament to our track record, strategic vision and industry expertise. Reflecting on the TBV journey since launching in 2020 with my amazing co-founder, Cristina Nuñez, we have made remarkable progress, positioning ourselves as key players in driving innovation and growth in the beauty industry .... and this is only the beginning for us! Stay tuned for more exciting developments in 2024. Caroline Weintraub Caroline Phipps Ann Paulose Erica La Sala Nader Naeymi-Rad Beauty Independent #TrueBeautyVentures #BeautyInvesting #FundRaising #emergingmanagers

Please tune in to the Bridge Mentorship webinar on May 29th at 1pm EST. These webinars represent the culmination of another cohort of amazing beauty founders. Congrats to Prakti, Sofie Pavitt and Dr. Idriss for participating this time around. Please make sure to register using the link below and tune in for the fun! Beauty Independent True Beauty Ventures Cristina Nuñez #bridgementees RSVP link: https://bit.ly/372A6Eo

I have been attending WWD Beauty CEO Summit since 2006. When i first attended, i had to sponsor in order to attend as an “investor” and I was the only investor in attendance. Fast forward to 2024 and the number of investors and investment bankers in attendance has materially increased. This was my first summit since starting True Beauty Ventures with my co-founder, Cristina Nuñez, and I am so proud of her and the brand we have both built in just 4 years. 16 brands later, we have come a long way. I also got to see Charlotte Palermino present and crush it as always! #beautyinvesting #beautyceosummit