True Tickets

🎭 True Tickets is excited to announce a new partnership with Mirvish Productions, Canada’s leading Broadway presenter, to enhance the theatre experience for audiences across iconic venues like the Royal Alexandra Theatre and the Princess of Wales Theatre. As a trusted Tessitura client, Mirvish Productions will now offer seamless, secure, and contactless ticket delivery through True Tickets. “Our collaboration with Mirvish Productions aligns perfectly with our mission at True Tickets to transform the ticket delivery experience with our secure and user-friendly service,” said Matt. Zarracina, CEO of True Tickets. “We are excited to support Mirvish Productions in offering their patrons a seamless and enhanced ticketing experience as they enjoy some of the most prestigious productions available in Canada.” “Working with True Tickets allows us to further modernize our operations and continue to offer our audiences the exceptional service and reliability they've come to expect from Mirvish Productions," said @David Mucci, Managing Director, Mirvish Productions. "As we prepare for the opening of The Lion King and throughout the season, we’re confident that this partnership will play a key role in enriching our patrons' experiences and combating fraud." Together, True Tickets and Mirvish Productions are setting the stage for an innovative theatre experience. Stay tuned for a transformative season! #TrueTickets #MirvishProductions #Tessitura

True Tickets’ CEO Matt. Zarracina and Head of Business Development Ken Lesnik will be attending Capacity Interactive Boot Camp 2024 tomorrow and Friday in New York City! We’re excited to be sharing a booth with Wendi Rohan Lebow and Logitix.This conference is a must for arts administrators and leaders, where digital tactics and human strategies come together. Don’t miss the opportunity to connect with us and discover how True Tickets is transforming live events with secure, digital-native ticketing solutions. With a focus on simplifying ticketing operations, reducing fraud, and providing rich audience insights, True Tickets empowers organizations to understand their audience, increase upsell opportunities, and create a more streamlined, engaging customer experience. #CIBootCamp2024 #TrueTickets #Innovation #DigitalTicketing

🎶✨ We’re excited to announce our latest partnership with The Philadelphia Orchestra and Ensemble Arts! Known for their iconic performances and diverse programming across premier venues in Philadelphia, they are now elevating their ticketing experience with our secure digital ticket delivery solution for Tessitura clients. “We are delighted to partner with True Tickets to offer our audiences a more streamlined and secure ticketing process,” said Matt Cooper, Vice President of Audience Services for Ensemble Arts Philly. “This collaboration supports our vision to ensure every interaction reflects the magic on our stages.” Ken Lesnik, head of business development at True Tickets, shared, “We are thrilled to join forces with The Philadelphia Orchestra and Ensemble Arts. Our digital ticketing solutions will empower them to continue delivering outstanding performances and enriching the cultural fabric of Philadelphia. Starting with *Hamilton*, this partnership marks a significant milestone in enhancing the audience experience.” Join us as we revolutionize ticketing for some of the most iconic performances in Philadelphia! 🎻✨ #TrueTickets #PhiladelphiaOrchestra #EnsembleArts #Tessitura #DigitalTickets

Big thanks to Hypebot for sharing insights from our CEO Matt. Zarracina on the Lyte bankruptcy and its implications for ticketing. 🎟️ 1. Where You Play: Marketplaces Are Facing Margin and Business Model Pressure Lyte’s collapse highlights the margin squeeze on resale marketplaces. With high customer acquisition costs, tighter inventory control, and increasing regulation, it’s tougher than ever to stay competitive in resale. 2. Who You Play With: Strategic Decisions Can Have Outsized Consequences By expanding into primary ticketing, Lyte turned its partners into competitors, showing how critical it is to choose your strategies and partnerships wisely. 3. How You Bring Your Products to Market: The Importance of Technology and Infrastructure in Ticketing Lyte’s tech struggles with Festicket show that a solid tech foundation is essential. Seamless transactions and reliable data management are non-negotiable in today’s ticketing landscape. Read the full op-ed by True Tickets CEO Matt Zarracina for more insights. https://shorturl.at/pPQWs #TrueTickets #DigitalTicketing #Ticketing

🎭✨ True Tickets is thrilled to announce our newest partnership with Arena Stage at the Mead Center for American Theater! As a pioneering force in American theater, Arena Stage continues to shape the cultural landscape of Washington, D.C. With True Tickets, Tessitura clients and their patrons will enjoy a streamlined and secure digital ticketing experience, enhancing every moment from start to standing ovation. “This partnership with True Tickets will allow us to enhance the audience experience from the very first interaction,” said Edgar Dobie, Executive Producer of Arena Stage. “Our patrons deserve a streamlined and secure ticketing process, and True Tickets is helping us deliver just that, so they can focus on enjoying the powerful stories we bring to the stage.” Ken Lesnik, our Head of Business Development, shares the excitement: “We are thrilled to collaborate with Arena Stage, a venue that holds special meaning to me from my work with them in the past. By streamlining the ticketing process, we’re helping ensure that patrons can focus on the artistry and storytelling that make Arena Stage such a vital part of the theater community.” Join us in celebrating this exciting collaboration and experience the power of live theater with ease! 🎟️✨ #TrueTickets #ArenaStage #DigitalTickets #Tessitura

Excited to share that True Tickets has now delivered over 11 million tickets! As proud partners of Tessitura, we're setting new standards in ticketing with top-notch security and the power of 1st party data. Join us as we celebrate this achievement and look ahead to even more secure, seamless ticketing experiences for all. The future of ticketing starts here! #TrueTickets #Tessitura #11million

🎙️ Exciting news! True Tickets' CEO Matt. Zarracina is joining @John Valentine, Head of Business Development at point.me for a live chat on the WHO KNEW series, The Smartest People in the Room. They’ll be diving into all things ticketing, blockchain, and digital innovation—plus what’s next for startups and the industry. You won’t want to miss it! It’s free to join, but make sure to register below and drop your questions in the live chat! 👉 Register here: https://lnkd.in/g7u5H3UQ #TrueTickets #Ticketing #Innovation

Great news! We’ve simplified our pricing! With a one-time installation fee for new clients, a clear annual rate tailored to your Tessitura tier, and an optional fee for login without a password—that’s it. Ready for simplicity? Learn more https://lnkd.in/gszxu6z7. #TrueTickets #Newpricing #Tessitura

Last week marked one year with Pacific Northwest Ballet! 🎉 One year ago, True Tickets partnered with Pacific Northwest Ballet, bringing secure, contactless digital ticketing to one of the nation’s most prestigious ballet companies. From ensuring a seamless ticketing process for holiday favorites like The Nutcracker to tackling ticket fraud and unauthorized resale, our partnership has revolutionized the audience experience. This collaboration has given Pacific Northwest Ballet complete control over ticket distribution, ensuring that patrons can enjoy extraordinary performances without worry. As we celebrate this milestone, we look forward to many more years of innovation with PNB and our @tessnetwork clients, delivering secure and unforgettable live experiences. 🩰 #TrueTickets #PacificNorthwestBallet #DigitalTicketing #Tessitura #Ballet

Join us on October 3rd for the first-ever U.S. Ticketing Professionals Conference at Queens Theater, NYC! 🎟️ True Tickets' own Kirk Mortensen (Head of Product) will be speaking alongside special guest Ashley Wright Shannon, who implemented True Tickets at the Kauffman Center for the Performing Arts and is now Director of Ticketing Services at Dr. Phillips Center for the Performing Arts. Matt. Zarracina (CEO) and Ken Lesnik (Head of Business Development) will also be on site. Don’t miss this one-day event packed with insights and industry innovations. Scan the QR code for more info! #TrueTickets #TPCNYC