Bento

This time we talked to Emily Wang, CEO at Bento, previously Product Manager on Growth Team at Intercom. Emily shared her authentic story of becoming a founder, the role of leadership, creating a company culture, and building a strong team. Our conversation went beyond that, and we also discussed: 🔷 What’s the right time to introduce experimentation 🔷 Why killing features is necessary to grow and evolve your product  🔷 Why PLG model sometimes is not the right fit, and what we all should be aware of in the current market landscape Listen on your favorite platforms 👇 Apple: https://lnkd.in/gSxh9R9g Spotify: https://lnkd.in/gitB6fpn Youtube: https://lnkd.in/gPM2qBgr 📣 If you find our show valuable, please share it with your colleagues and friends. 📩 Subscribe to katesyuma.substack.com To receive all episodes right in your inbox with leaders from Dropbox, Adobe, Amplitude, Canva, and many more who are building excellent products and growth culture. #plg #companyculture #experimentation #saas #b2b

Look ma, we're in the Big Apple 🍎 🎉 This week at the 14th min every hour, you can spot Bento in Times Square! Big thanks to Brex for supporting startups like ours, and helping us reach a broader audience. Qualification schmalification.

If you’re in B2B SaaS, your marketing site probably has a “Use cases” or “Solutions” dropdown. Why? Because depending on the job to be done or #persona, there’s a different way of using your product’s functionality. 🤔 So why does your in-product onboarding give everyone the same 5 tasks to do? If we say we’re truly “customer centric”, then the in-product onboarding journey should follow along from your marketing site. That’s partly why we’ve made it so easy to build great “Choose your own adventure” experiences in Bento, and leverage the research your #marketing team has done. After all, onboarding is 50% #productmarketing and 50% task completion.

📣𝗕𝗲𝗻𝘁𝗼𝗔𝗜 is here (and on 😸Product Hunt today!) Over this past week, I’ve shared thoughts on: • The unique 𝗨𝗫 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 of incorporating AI thoughtfully • Why we, as product creators, shouldn’t just slap on AI, but rather, continue to start by focusing on 𝗯𝗶𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 • The exciting landscape of 𝗻𝗲𝘄 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝘁𝗼𝗼𝗹𝗶𝗻𝗴 to make it easier to navigate all the variables at play But now, we finally get to share what we’ve built! ✅ Automatically generate onboarding checklists from help articles ▶️ Take videos and turn them into contextual guides ⏺️ Record yourself going through a flow and turn it into a clickable flow After all, even when there isn’t a pre-designed flow or UI for an activation experience, there’s often 𝘴𝘰𝘮𝘦 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘢𝘴𝘴𝘦𝘵 to help you get started. Check out the demo👇 or read more about how we approached the problem in our blog post. Our Product Hunt launch and the blog post are linked in the comments below!

We started with SnazzyGPT to help customers simplify the content in their onboarding guides. So many more AI use cases to come, stay tuned!