Turn It Up Media

We're still buzzing from the 2023 Craft Brewers Conference in Nashville. We're thrilled to share that the Turn It Up Media team earned FOUR CRUSHIE AWARDS, two Global and two Gold, from the 2023 Craft Beer Marketing Awards. The awards highlight the teams work on brand development, logo and packaging design and go to market tools for Zuni Street Brewing Company and Berthoud Brewing Company. Read additional details on the approach for the award winning work via the link. AWARDS: Global CRUSHIE in BEST CAN DESIGN / BEST BEER SERIES (Zuni Street Brewing Company) Global CRUSHIE in BEST CAN DESIGN / CAN SLEEVES (Zuni Street Brewing Company) Gold CRUSHIE in BEST CREATIVE BRANDING / BEST BREWERY REBRAND (Zuni Street Brewing Company) Gold CRUSHIE in BEST BRAND IDENTITY / SELL SHEETS (Berthoud Brewing Company) Big thanks to both breweries for trusting our team to bring your brand to life and congrats to the extended Turn It Up team for all the great work! Dave Taylor / Michael Eldridge / Terry Kishiyama / Helen Anderson / Marily Melis / Jules Cuccurullo / Chad Melis  #craftbeer #craftbeermarketing #branddevelopment #logodesign #packagingdesign #beverageindustry #craftbrewerscon #craftbrewersconference https://lnkd.in/gvNFutjt

MEDIA RELATIONS :: It's that time of year featuring Indeed Brewing Company's Yamma Jamma in the The Minnesota Star Tribune's "7 pumpkin beers to try during the short but sweet season" #mediarelations #pumpkinbeer #fallbeer #craftbeer #beverageindustry #beerbiz https://lnkd.in/gpRNyS-5

[PROMOTIONAL STRATEGY] We love to make a strategic plan, prepare for long term success and execute in a timly manner. This campaign came together nicely for Jones Pass Guides. They are ramping up for the 2025 season and we hope to get your attention and book some snowcat backcountry skiing and riding tours for them. Jump Aboard! www.jonespassguides.com

CONTENT CREATION :: The Yasso, Inc. GameOn! Foundation completed their goal of donating 1,200 bikes this year in partnership with Can'd Aid. We love being a part of something that gets kids outside and active, great work team! — #philanthropy #peoplepower #contentcreation

MEDIA RELATIONS :: We're thrilled to see Gary Dzen feature two Lawson's Finest Liquids recent releases for the Boston Globe Media. The first, an IPA called Freestyle, is the Vermont brewery’s newest limited-release beer. Freestyle is brewed with a unique hop variety called Tallus, which gives off notes of fleshy fruits like lychee and mangosteen. A lighter malt build ensures that the hop flavors shine through. Another new Lawson’s release, Mogul Masher, will prove harder to find. That pale ale, a collaboration with J skis, sold out at the initial release party last week. The Lawson’s folks are expecting Mogul Masher to be re-released in December, so plan your Vermont trip then. https://lnkd.in/gZsWjNhs

MEDIA RELATIONS :: We had a great week supporting the Indigenous Business Group and IBC 2024 including the work of our partners Indigenous Cannabis Industry Association and Canndigenous, here via Hannah Kirby for the Milwaukee Journal Sentinel. #mediarelations #indigenousbusiness #indigenouscannabis #IBC2024 https://lnkd.in/g94YHMsp

MEDIA RELATIONS :: Via Beverage Industry Magazine and Chloé Alverson take a deep dive with Andrew Blake to discuss his generational family business and role as CEO of Blake's Beverage Co. including cider's leading voices of Blake's Hard Cider Co., Austin Eastciders and Avid Cider Company. #mediarelations #cider #beverageindustry https://lnkd.in/gM554vPm

CONTENT CREATION :: We had a blast getting out to shoot some launch content for our friends at Roost Concepts highlighting their first product, The Mullet License Plate Holder. We can’t wait to see what they come up with next! — #contentcreation #dirtbike #enduro #dualsport #advrider

MEDIA RELATIONS :: On #IndigenousPeoplesDay we focus on our ongoing work with the Indigenous Cannabis Industry Association and Rob Pero to launch Wisconsin Wellness, the advocacy campaign spreading awareness about the medicinal uses of cannabis in the badger state via Shepherd Express. https://lnkd.in/gs8KUjn8 #mediarelations #cannabis #indigenouscannabis

A massive THANK YOU to everyone who showed up to kick off GABF with a BAMM last night at Oskar Blues Fooderies Denver with the Colorado Brewers Guild and VISIT DENVER, The Convention & Visitors Bureau . We hope you all have killer GABF and don’t forget to head down to Oskar Blues to sample the State of Craft Beer Draft List till it kicks. #gabf #craftbeer #mediarelations @andiamobrew @barquentinebrewingco @bootstrapbrewing @brokencompassbrewing @chelunabrewing @cohesionbeer @comradebrewing @crookedstave @denverbeerco @horsedragonbrew @jaggedmountaincb @lariatlodge @lefthandbrewing @mythologydistillery @newterrainbrewingco @old121beer @omfbrewing @outerrangebrewingco @prostbrewingco @ratiobeerworks @sanitasbrewing @telluridebrewing @verbotenbrewing @westfaxbrewing @wynkoopbrew @zunistreetbrewing Congrats to Wynkoop for winning the tap handle for a year.