Upper Hand’s cover photo
Upper Hand

Upper Hand

Software Development

Indianapolis, Indiana 2,556 followers

Start running your sports business like a pro.

About us

Upper Hand is the leading provider of full-suite sports management software that enable businesses to achieve more while doing less. Sports facilities, training academies, and businesses - from small enterprises to large franchises - use Upper Hand’s integrated software and payments platform to operate their business more efficiently, increase customer satisfaction, and leverage real-time data for better decision-making. Its product suite includes features to manage client booking and registration, memberships, staff and facility scheduling, retail, video analysis, and more. For more information on how Upper Hand is reinventing the way business is done in sports and fitness, visit upperhand.com.

Industry
Software Development
Company size
11-50 employees
Headquarters
Indianapolis, Indiana
Type
Privately Held
Founded
2015
Specialties
SaaS, Enterprise Software, Event Management, E-Commerce Platform, Sports Software, Facility Management, Sports Management, Fitness Management, Fitness Software, Scheduling Software, and Business Management

Products

Locations

Employees at Upper Hand

Updates

  • Every great coach starts somewhere, but in a crowded market, how do you get noticed? Here’s what works: ✅ Instead of trying to coach everyone, focus on a specialty. Athletes need to know exactly how you can help them. ✅ Marketing your business to social media, local schools, and sports clubs is a must. ✅ When building your brand, you should share training tips, success stories, and insights. The right marketing can take your coaching career from “Who’s that?” to fully booked. 📩 Download Our Marketing Your Sports Training Business Guide Today https://hubs.li/Q03cYhnn0

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  • Are you ready to open a sports training facility? Starting a facility takes more than a dream—Our free sports facility opening checklist walks you through every step, from market research to marketing strategies. 💡 Do you have the right permits? 💡 Is your pricing set for profitability? 💡 Have you picked the best booking system? If you’re not sure, this checklist is a must-have! Download it now: https://hubs.li/Q03d4PlM0

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  • Ever had a potential client almost sign up… and then disappear? It’s not always about price. Often, it’s small barriers that drive them away: ❌ A confusing booking process ❌ No easy way to pay ❌ Unclear communication Athletes and parents want things simple. If signing up takes too much effort, they’ll move on. We’ve outlined 7 ways to remove friction and grow your business fast. https://hubs.li/Q03cpNMc0

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  • Membership vs. Pay-Per-Use—Which Model Works Best? Memberships = predictable revenue, but they can feel restrictive. Pay-per-use = flexible access, but it comes with unpredictable cash flow. Both models have pros and cons, and choosing the right one depends on your business goals, and customer preferences. 💡 We break down the advantages, challenges, and hybrid options that could give you the best of both worlds. Read more: https://hubs.li/Q03bJbXy0

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  • When someone searches “best training center near me” Are they finding you or your competitors? The secret to getting more clients through your doors? Local SEO. The right strategies can get your facility ranking higher, outranking competitors, and turning searches into bookings. 📍 Here’s how to make sure your facility shows up first: https://hubs.li/Q03bhvtB0

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  • Join us tomorrow for our Wisdom Wednesday #Webinar for an insightful deep dive into the latest AI tools, updates, and trends. 🗓️ March 12 at 1:30 PM ET What to expect: 1. A look at the latest AI innovations 2. Live demos of must-know tools and features 3. Practical insights on how these updates can improve your business Don’t miss this opportunity to automate and optimize your sports business for success. 👉Register Now: https://hubs.li/Q03b3V-F0

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  • Raising prices isn’t the only way to increase revenue. Most sports facilities are making small but smart pricing adjustments that drive profits. Here’s what’s working: • Flexible pricing: Charge more during peak hours and offer discounts during slow times. • Membership tiers: Give customers options with different access levels and perks. • Bundled services: Combine training, tournaments, and rentals to increase value. • Hybrid payment models: Offer both memberships and pay-as-you-go options. What pricing model is working for you right now? Check out our in-depth blow below: https://hubs.li/Q039GLDV0

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  • Some sports facilities are packed with athletes, running back-to-back events, and driving serious revenue. Others struggle to stay afloat. So, what sets top facilities apart? They use multi-purpose spaces for year-round bookings They leverage smart tech for smoother operations They jump on trending sports like pickleball and esports They diversify revenue beyond just court rentals They create top-tier client experiences that keep people coming back The best facilities aren’t waiting for success—they’re building it. Check out this article for real-world examples of how top facilities are growing. https://hubs.li/Q039bSqq0

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Funding

Upper Hand 7 total rounds

Last Round

Series unknown

US$ 560.1K

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