Upper Hand

Here's How a Brand Strategy Can Make Your Sports Business Stand Out 🚀 Creating a standout sports brand takes strategy and consistency. Here’s where to start: 1️⃣ Define Your Identity: Identify what makes your sports business unique – your “why.” 2️⃣ Polish Your Visuals: Make sure your logo, website, and social media speak the same language and appeal to your audience. 3️⃣ Adapt to Grow: Sports businesses evolve. Ensure your brand can grow with you and your athletes. Why It Matters: A clear and compelling brand helps potential clients understand who you are and what you offer, making them more likely to choose your facility over competitors. Download our Brand Strategy Guide for tips on creating a sports brand that stands out! https://hubs.li/Q02WNSmz0

New podcast alert 👀🎙️ How do you go from a passion for sports to a thriving training business? We sat down with Dermall Woods & Kimberly Wofford of Flash Action Sports Performance on the Upper Hand Biz Pod to discuss just that! Listen in as they discuss their business journey, receiving a surprise LLC, overcoming the challenges of COVID-19, and more! Listen here: https://lnkd.in/g8bQb2YT

Why Some Sports Facilities Fail – and How Yours Can Succeed 💡 Many sports facilities struggle with profitability, but avoiding these common mistakes can set you up for success. Here are key areas to focus on: 1️⃣ Offering the Right Programs: Small group sessions and memberships often yield higher returns than basic rentals. 2️⃣ Maximizing Facility Use: Make every inch of space profitable by creating flexible areas that support different activities. 3️⃣ Efficient Management Tools: A streamlined scheduling system reduces admin work, so you can focus on growth. Check out our blog for more tips on building a successful sports facility. https://hubs.li/Q02WnnjB0

How Much Money Does an Indoor Sports Facility Make? If you've ever thought about opening an indoor sports facility, you're probably wondering how much revenue you can actually generate. While income varies based on factors like location, facility size, and services offered, many facilities bring in between $100K and over $1 million annually. Key revenue streams include: • Court Rentals: For sports like soccer, basketball, and volleyball. • Membership Fees: Monthly or annual fees that offer perks and access. • Classes & Training Programs: Attracts a wide range of clients, from youth camps to fitness groups. Of course, there are expenses to consider: rent, utilities, staffing, and maintenance all impact your bottom line. Read more on our blog to dive deeper into the financials and get insights on making your facility profitable: https://hubs.li/Q02W2_Yv0

Introducing Marketing Campaigns by Upper Hand 🎉 We’ve just made client engagement easier. With Marketing Campaigns, build and send emails right from Upper Hand. Say goodbye to extra tools and hello to streamlined marketing! • Create templates for key messages • Track email health stats • Send with ease Take a free product tour to see how it works: https://hubs.ly/Q02VVpRW0

5 Must-Ask Questions Before Choosing a Sports Management Software 🏆 Before you choose a platform, make sure you're asking the right questions to set your sports facility up for success. In our latest blog, we share 5 must-ask questions to help you evaluate software options like a pro. Read the full blog to dive deeper! https://hubs.li/Q02VLPwW0

🎙️ How Did MOVA Volleyball Academy Make It All Happen? Building a sports organization isn’t easy, but Lil Puckett & George Mdluli, founders of MOVA Volleyball Academy, found a way to grow and succeed in a competitive market. In our latest podcast, they share the stories behind their journey and the lessons they learned along the way. Find out how they did it: https://hubs.li/Q02Vy47K0

Does Your Sports Facility Have a Website Yet? If not, you’re missing out on valuable opportunities! A professional website isn’t just about having an online presence—it’s about attracting new clients and driving business. In our latest blog, we cover 7 reasons why your facility needs a website: 1️⃣ Build trust and credibility 2️⃣ Enable 24/7 online booking 3️⃣ Attract new clients with SEO 4️⃣ Promote events & special offers 5️⃣ Engage clients with blogs and updates 6️⃣ Boost retention with membership portals 7️⃣ Provide essential info like pricing & schedules Check out the full blog here: https://hubs.ly/Q02VhPVr0

What Does It Take to Open a Sports Complex? Starting a sports complex is an exciting venture, but it requires strategic planning. Here are 6 steps to get you started: 1️⃣ Research: Identify what sports are in demand locally. 2️⃣ Location: Choose a spot with accessibility and growth potential. 3️⃣ Funding: Explore loans, sponsorships, or partnerships. 4️⃣ Design: Build a flexible facility for multiple sports and events. 5️⃣ Permits: Ensure compliance with local zoning and regulations. 6️⃣ Marketing & Community Engagement: Get the word out early. With the right plan, your sports complex can become the go-to destination for athletes in your region!

One thing we’ve learned over the years is that great coaching goes beyond drills—it’s about communication. The way you deliver feedback can have a huge impact on an athlete’s development. Now, it’s your turn to pass that same value on to your athletes. Our Ultimate Guide to Effective Athlete Feedback & Evaluations offers 9 powerful tips to help you give feedback that drives real progress. Download the free template and start using these strategies today to develop your athletes both on and off the field! https://hubs.li/Q02TR_030