Uproer

One week since #WTSFest and I'm still sitting with all the warm and fuzzy feels. Areej AbuAli has done incredible work to make this conference as inviting and stress-free as possible for all attendees. I was blown away by the amount of intentionality that went into the conference including quiet rooms, ample snacks, networking areas, and of course, an amazing lineup of speakers! Some highlights (but definitely not all): 📝Bianca (Binks) A. walked us through how she translated Search Central's "vibey" EEAT guidelines into actionable recommendations. She shared her E-E-A-T playbook process that she uses to ensure content on her sites is meeting guidelines. One of my favorite tips was to add a "quote bank" to content calendars to make collecting stakeholder information seamless. 🎄Jamie D'Alessandro did an amazingly thorough job at guiding us through preparation for Holiday. A quote I wrote down was, "don't assume if you're successful in one, you're successful in all." Having a pulse on what product categories Google associates with your brand is key for prioritizing updates during both on and off seasons! 🤖Kavi Kardos delivered what I've been calling a "mic drop" speech on truth decay in the era of AI. The question I left with: "Are AI tools actually making my processes and life easier? Or are they just making them different?" Highly recommend checking out her deck! ✏️Natasha Burtenshaw-deVries crushed her talk on the importance of SEO training. As a newer manager, I especially liked her tips on how to engage with direct reports on a day-to-day basis. Tips like asking progressively harder questions, doing more working sessions, and learning out loud are things I'm taking with me into my 1:1's! 🪩& there's so so much more! Thank you to everyone above + Celeste Gonzalez, Purna Virji, Krystal Taing, Navah Hopkins, Samantha Torres, & Heather Hamilton for taking the time to share your knowledge with us, I have so many great notes and to-do's.

Uproer’s Paid Search team (plus me) took a trip up to Duluth this week to visit our semi-remote coworker Tatiana Hasbargen. It’s great to replace Zoom with in-person collaboration and a nice dinner every once in a while!

Are you tracking traffic from AI chatbots? If not, check out this Looker Studio report. AI chatbots, like ChatGPT, source the web to generate responses. If you’re investing in SEO, you’re likely putting yourself in a better position to be cited by AI chatbots. Several of our clients saw record traffic in August from ChatGPT, which may have something to do with the release of their SearchGPT prototype. If so, that could signal that AI Chatbots are going to be an increasing source of traffic in the future. 🔗 Find the link to this report in the comments 🔗

It's time for an employee spotlight🪩 We wanted to introduce one of this year's newest Senior Paid Search Analysts, Eric Davison! Eric got his start in digital marketing out of college in an internship, where he was first exposed to the world of paid search and social. When asked what he likes most about working at Uproer he said, "I really enjoy the pace and how intentional work is here. I feel like there is a ton to do all the time and leadership knows that so we have things like time blocking and offline Fridays to help make all of it manageable." Outside of work, Eric loves biking around the Twin Cities to different events, concerts, and more. He's also a mini-pack holder for Saint Paul Saints games, so the odds of seeing him at a game are high! It's been a great year with you so far Eric, thanks for being part of the team 💪

This just in! We released our July edition of SearchLite, our monthly search marketing newsletter where we share our latest industry takes, case studies, and other fun team updates (like this rare team photo we took at the Twin's game last month). This month we featured Schuyler Sonnega's recent case study on her content strategy pivot method that raised an E-Commerce client's traffic by 30%! Want to give it a read? Link is in the comments!

Today we're spotlighting Kyle Werle, one of our newest Senior SEO Analysts! Kyle is a part of our remote team and has been working at Uproer for over 6 months and has already made a great impact. Kyle transitioned into SEO early in his career. Before that, he worked as an Operations Analyst at a company that provided outsourcing for Personal Injury law firms. He realized that he wasn't in love with the work and wanted to transition into an industry that was both challenging and rewarding. He started researching other roles that required a similar skill set. SEO caught his eye because of the fact that it involves a lot of problem-solving and outside-the-box ideas. Outside of work you'll find him typically skiing or mountain biking. Aside from that, he loves exploring the nature that Vermont has to offer, including the state parks gorgeous lakes. Bonus fun fact: Did you know Vermont has the highest number of breweries per capita in the USA? Thanks for being a great team member, Kyle! 

Just because a happy hour is in-person doesn't mean remote folks can't crack a cold one too! We headed over to Surly last week and looped in Kyle Werle (who's based in Vermont) for a bev. Cheers to the start of patio season. 🤝

Everyone give a warm welcome to our newest Content Specialist, Jenny Hudalla! 👏 Jenny's marketing career started in higher education, where she learned a little bit of everything—including brand storytelling, content strategy, organizational communication, and how to win an office Nerf battle. She was drawn to SEO as a way to bridge the gap between good content and the people who could benefit from it. Outside of work, Jenny enjoys spending time outdoors, traveling, and devising new taco recipes. She is an above-average Wheel of Fortune player, a below-average singer, and an aspiring thru-hiker. Welcome Jenny, we are so excited to have you aboard!

C. Griffin Roer Jr. from Uproer participates in the latest SEOJobs Digital Marketing Agency Interview Series! He shares his story of going from agency SEO --> freelance SEO --> Building Uproer, a search marketing agency. He also shares tips for staying up to date on SEO trends and career advice for those looking to get into the SEO industry. 👇 👇 https://lnkd.in/g6EPqyrK

"It took 3 months, but we finally got our Ahrefs audit score to 100!" Ok... but, why? Checklist-driven SEO is comforting. You have a long list of to-do's, activity is happening, and you can tell stakeholders that you have a "strategy." But, when it comes to results, you'll be lucky if you have anything to show for the effort. Checklist-driven SEO lacks diagnosis, focus, and intentional actions - key elements of an actual strategy. It's why so many companies who go this route reach the false conclusion that SEO doesn't work for them. A true SEO strategy isn't anchored on tactics and best practices. It's anchored on the business outcomes you want SEO to impact. Stop the "random acts of SEO" and adopt an outcome-driven approach (learn more about this from the link in the comments).