UPROXX STUDIOS

This weekend’s Sparkling Sessions Festival Kickoff was a whole vibe! We enjoyed amazing performances from Le Chev, THEBROSFRESH, and Dasha, along with refreshing cocktails, quesadilla stations, flash tattoos, and more, courtesy of Sparkling Ice at the Inn Cahoots. #SparklingIce #SparklingSessions #ANYTHINGBUTSUBTLE

UPROXX just kicked off the inaugural Sound+Vision Awards for creative direction in music with the help of Hennessy, Reggie Watts, LL COOL J, Christian Hosoi, and more. Legendary artist and designer Eric Haze received the Lifetime Achievement Award, while Odesza, Adrian Martinez (Bad Bunny, Peso Pluma), and Tino Schaedler (SAULT, Travis Scott) were honored. Tyler, The Creator's Camp Flog Gnaw performance was also celebrated with an award to Silent House's Alex Reardon and eighteentwentysix Joe Sanchez. Check out highlights from the first-ever event of its kind.

Make your brand the center of attention with Uproxx Studios !! This past weekend our team partnered with Sparkling ICE to kick off Lollapalooza weekend in Chicago with an unforgettable Sparkling Sessions event, showcasing the power of blending music, culture, and brand presence. Against the stunning Chicago skyline, guests immersed themselves in a night where the city’s vibrant energy met cutting-edge entertainment. The event featured a dynamic DJ set by Elizabeth De La Piedra, followed by a mesmerizing live performance from R&B sensation Justine Skye. The night culminated in a high-energy set by Zack Fox, the multi-talented comedian and DJ who kept the crowd buzzing until the very end. From start to finish, Sparkling ICE was front and center, with attendees enjoying their refreshing beverages while engaging with the brand in an authentic and memorable way. Let Uproxx Studios can bring your brand to life during major cultural moments, creating experiences that resonate and leave a lasting impact. Interested in making your brand a part of the next big moment? Let’s create something unforgettable together. Shout out to the dream team that brought this all to life... Patrick Hazel Erica Jill Baskin Jarret Myer Kris Maske Stephen Bramucci Steven Vasquez Jeff Mazzacano & many more #BrandActivation #ExperientialMarketing #BrandPartnerships #BrandEngagement #MusicandCulture #Lollapalooza2024

Another one!

Couldn't be more excited to share this program I worked on. UPROXX STUDIOS partnered with ODESZA and Qualcomm to develop "Echoes," an ambitious project that re-imagined tech as a tool for real-world, tangible togetherness at the band's final tour stop - the iconic GORGE concert grounds! Watch this installation come to life and see what fans experienced. Shoutout to the outstanding UPROXX team who worked on this - Erica Jill Baskin Patrick Hazel Stephen Bramucci Steven Vasquez https://lnkd.in/g3scU4P3

UPROXX STUDIOS partnered with ODESZA and Qualcomm to develop "Echoes," an ambitious project that re-imagined tech as a tool for real-world, tangible togetherness at the band's final tour stop - the iconic GORGE concert grounds! Watch this installation come to life and see what fans experienced. Shoutout to the outstanding UPROXX team who worked on this - Margaret Emerson, Erica Jill Baskin, Patrick Hazel, Stephen Bramucci, Steven Vasquez. https://lnkd.in/g3scU4P3

What we are building at UPROXX STUDIOS is a solution for brands and advertisers who, in the past, were forced to choose between scale and authentic connection. “We’re no longer asking advertisers to choose. You have a massive scale and unbelievable, unparalleled brand association and activations on a fandom basis and in a very detailed way. So, you ‘get to have your cake and eat it, too.” - Rich Antoniello, Uproxx Studios Executive Chairman & Partner.

People never forget how you made them feel. Thank you to EDM.com, Billboard, and all of the other publications and influencers who reported on our groundbreaking “Echoes” project - conceived in collaboration with EDM giants ODESZA, the groundbreaking art collectives SETUP and VESSEL, and powered by Qualcomm's Snapdragon Everyone in the music world knows that ODESZA fans are die-hard, and the band puts them first—above money or anything else. It is a truly loving reciprocation that we were honoring. ⁠ When it was finally time to say goodbye to ODESZA's “The Last Goodbye,” a journey tour that lasted nearly 3 years—we had the opportunity to collaborate on a monument honoring that deep fan connection. And do it at the @gorgeamphitheatre, a sacred performance space for the band and their fans.⁠ Throughout the July 4th weekend, almost 100,000 people walked through Echoes. They hugged, they cried, and they felt joy. Nothing is better than serving that. ODESZA IG: https://lnkd.in/g7H8cNyd EDM.com Article: https://lnkd.in/gUevCNa8 Billboard article https://t.ly/9kKQe

What superstar lives at the intersection of music, culinary arts, and creativity?

It’s Benny Blanco, the award-winning producer and songwriter. Benny teamed with UPROXX and Skrewball Peanut Butter Whiskey to make the ultimate cocktail, in a series we call "Skrew The Usual.” In 'Skrew The Usual,' Blanco and bartender Saeed 'Hawk' House join forces to elevate a great cocktail to the status of the ultimate cocktail. We challenged Benny to unleash his creative superpower and approach this process with the unorthodox style he brings to making a record. 'My creative superpower?' he muses, 'It's the ability to discern when something is complete, when it's not, and when to add that final touch of brilliance.' It was the perfect approach we were looking for! It worked for Rihanna's "Diamonds" and Taio Cruz's "Dynamite" - why not for a cocktail? Cheers to Skrewball Spirits UPROXX STUDIOS Lindsay Bishop Stephen Bramucci Rich Antoniello Jeff Mazzacano Chris Gironda Steven Vasquez Erica Jill Baskin

We have some incredible new work to share. The Culture Of Music is how we live, travel, connect, play, and find joy. Join us on a new adventure.