Urban Outfitters is revolutionizing the back-to-campus season with the launch of UO LIVE On Campus and UO College Shop, as part of our Shift Happens campaign. Launching August 13th, UO LIVE brings immersive in-store experiences to top college towns, featuring performances by Quavo, Towa Bird, and more.
Transforming our stores into intimate stages, this series allows students to connect with their favorite artists, creators, and peers, fostering community and excitement for the new school year.
🎶 Quavo’s Homecoming Beats: Kicking off in Athens, GA on August 13, the iconic rapper, singer, and songwriter Quavo is set to energize students with a performance that celebrates his authentic connection and hometown pride.
🌟 Additional Artists & Cities: UO LIVE On Campus will make its way across the country to more cities, including Georgetown and Tucson, featuring artists like Towa Bird, known for her electrifying performances and genre-blending sound, bringing a unique musical experience. Stay tuned for the rest to be announced!
🛋️ UO College Shop Pop-Ups: Discover 20 pop-up shops in college-adjacent locations, offering curated campus essentials, cheeky dorm decor, and exclusive brand collaborations, including with BIRKENSTOCK and BAGGU.
In today’s evolving retail landscape, we understand that consumers crave more than just transactions. This initiative is about creating memorable, community-driven, unique experiences that resonate deeply with Gen Z.
Through UO LIVE On Campus and the UO College Shop pop-up series, we’re bringing the energy, creativity, and community spirit of Urban Outfitters directly to the heart of college life, making this back-to-campus season unforgettable.
Learn more: https://lnkd.in/guBPwZnt
#UOLive #UrbanOutfitters #BackToCampus