Urban Outfitters

Last week we launched our Happy LOLidays campaign where we introduced our first-ever holiday carol to bring a uniquely UO twist to classic holiday nostalgia. 🎁💖 Directed by Laurence « Baz » Morais and set to an original tune from TikTok sensation Lubalin, the UO Carol is a fever-dream holiday adventure featuring beloved characters like Monchhichi, Kewpie, and Miffy alongside UO favorites like the BDG Mae Fleece Jacket and Big Bow Satin Pillow. From chaotic outtakes, and unexpected twists, the campaign blurs the lines between the digital and physical worlds. To expand the LOLidays, TikTok creator Lars Gummer leads a dance challenge—with $1,000 prizes for five lucky winners—while viral curated LOLiday Gift Guides and over 700 products under $25 bring ultimate gifting magic to life. Let the LOLidays begin! https://lnkd.in/g3g9eUUn #UrbanOutfitters #Holidays

Last week we launched our Happy LOLidays campaign where we introduced our first-ever holiday carol to bring a uniquely UO twist to classic holiday nostalgia. 🎁💖 Directed by Laurence « Baz » Morais and set to an original tune from TikTok sensation Lubalin, the UO Carol is a fever-dream holiday adventure featuring beloved characters like Monchhichi, Kewpie, and Miffy alongside UO favorites like the BDG Mae Fleece Jacket and Big Bow Satin Pillow. From chaotic outtakes, and unexpected twists, the campaign blurs the lines between the digital and physical worlds. To expand the LOLidays, TikTok creator Lars Gummer leads a dance challenge—with $1,000 prizes for five lucky winners—while viral curated LOLiday Gift Guides and over 700 products under $25 bring ultimate gifting magic to life. Let the LOLidays begin! https://lnkd.in/g3g9eUUn #UrbanOutfitters #Holidays

Yesterday, we launched our UO Carol on October 24th, officially kicking off Happy LOLidays campaign. We set out to bring holiday classics to life, integrating our customers’ favorite UO items and transforming our stores and website into holiday playgrounds—where gift shopping feels less like a chore and more like a good time. From highly curated, trending, budget-friendly picks in our LOLiday Gift Guides to enlisting top TikTok creator Lars Gummer for an original dance challenge, this is our boldest, most omnipresent holiday campaign yet.

Yesterday, we launched our UO Carol on October 24th, officially kicking off Happy LOLidays campaign. We set out to bring holiday classics to life, integrating our customers’ favorite UO items and transforming our stores and website into holiday playgrounds—where gift shopping feels less like a chore and more like a good time. From highly curated, trending, budget-friendly picks in our LOLiday Gift Guides to enlisting top TikTok creator Lars Gummer for an original dance challenge, this is our boldest, most omnipresent holiday campaign yet.

As Tinashe kicks off her tour, we are ready to Match Our Freak again. We're thrilled to announce our next chapter together—an exclusive collaboration dropping in 2025. After nearly a decade of creative partnership, this collection celebrates the rhythm and style of dance, embodying the bold fashion and culture that transcends studio walls into everyday life. We can't wait to give you a sneak peek of what's coming next. 🤩 Stay tuned!

As Tinashe kicks off her tour, we are ready to Match Our Freak again. We're thrilled to announce our next chapter together—an exclusive collaboration dropping in 2025. After nearly a decade of creative partnership, this collection celebrates the rhythm and style of dance, embodying the bold fashion and culture that transcends studio walls into everyday life. We can't wait to give you a sneak peek of what's coming next. 🤩 Stay tuned!

ARTIST SPOTLIGHT: MANUELA GUILLÉN 🎨 In celebration of Hispanic Heritage Month, and through our initiative Voces de la Comunidad, we’re highlighting the vibrant voices and talents within these communities. A freelance painter, muralist and digital illustrator, Manuela Guillén has always had a love for art. She has collaborated with local, national and global art organizations, and her murals can be seen in the U.S. and Mexico. Born to Cuban and Salvadorian immigrant parents, Manuela finds inspiration in her cultural upbringing, as well as plants and tropical colors. She hopes to inspire creativity in others as she continues to bring communities closer together through art. Learn more about each artist: https://lnkd.in/eJ8rgq-F

ARTIST SPOTLIGHT: MANUELA GUILLÉN 🎨 In celebration of Hispanic Heritage Month, and through our initiative Voces de la Comunidad, we’re highlighting the vibrant voices and talents within these communities. A freelance painter, muralist and digital illustrator, Manuela Guillén has always had a love for art. She has collaborated with local, national and global art organizations, and her murals can be seen in the U.S. and Mexico. Born to Cuban and Salvadorian immigrant parents, Manuela finds inspiration in her cultural upbringing, as well as plants and tropical colors. She hopes to inspire creativity in others as she continues to bring communities closer together through art. Learn more about each artist: https://lnkd.in/eJ8rgq-F

ARTIST SPOTLIGHT: MEET YULISSA MENDOZA 🎨 In celebration of Hispanic Heritage Month, and through our initiative Voces de la Comunidad, we’re highlighting the vibrant voices and talents within these communities. Yulissa Mendoza is a third-generation Latine multi-media artist born and raised in San Bernardino, CA, in the semi-rural community of Muscoy. The foundation of their work stems from their desire to facilitate safe spaces for people to express themselves fully and explore themselves further. They aim to empower marginalized communities and rebuke rigid gender roles, while honoring cultures and pushing the boundaries of fashion and culture. Their work has been exhibited in the Blue Rose Gallery, The Artlands, and more. Learn more about each artist: https://lnkd.in/eJ8rgq-F

ARTIST SPOTLIGHT: MEET YULISSA MENDOZA 🎨 In celebration of Hispanic Heritage Month, and through our initiative Voces de la Comunidad, we’re highlighting the vibrant voices and talents within these communities. Yulissa Mendoza is a third-generation Latine multi-media artist born and raised in San Bernardino, CA, in the semi-rural community of Muscoy. The foundation of their work stems from their desire to facilitate safe spaces for people to express themselves fully and explore themselves further. They aim to empower marginalized communities and rebuke rigid gender roles, while honoring cultures and pushing the boundaries of fashion and culture. Their work has been exhibited in the Blue Rose Gallery, The Artlands, and more. Learn more about each artist: https://lnkd.in/eJ8rgq-F