Young Consumers Expect to see Purpose in Brands
UT Purpose Project
Higher Education
Knoxville, Tennessee 175 followers
To promote socially valuable research and advance the use of effective communication to positively impact purpose goals.
About us
The Purpose Project is a forum where business leaders, academicians, government and nongovernment leaders, undergraduate and graduate students, and key stakeholders work together to advance purpose goals through effective communication practices. The Purpose Project funds and supports purpose-driven original research, discussion of ideas, and the sharing of best practices related to purpose communication. This is a strategic initiative of the Tombras School of Advertising and Public Relations at the University of Tennessee, Knoxville.
- Website
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https://adpr.utk.edu/about/service-outreach/ut-purpose-project
External link for UT Purpose Project
- Industry
- Higher Education
- Company size
- 1 employee
- Headquarters
- Knoxville, Tennessee
- Type
- Educational
- Founded
- 2023
- Specialties
- advertising, public relations, purpose, and communication
Locations
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Primary
1345 Circle Park
476 Communication
Knoxville, Tennessee 37996, US
Updates
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Happening tomorrow in Philadelphia!
Calling all Association for Education in Journalism and Mass Communication (AEJMC) conference attendees! Join us for some coffee and snacks while you are attending AEJMC in August! AEJMC Public Relations Division Graduate Education Commission (AEJMC) Graduate Education Commission (AEJMC) Research Committee at AEJMC
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How does a business communicate effectively and authentically about its Purpose goals and activities? It depends on its reputation in the Purpose space. This podcast from the Journal of Advertising Research discusses implications of a recent original research article by Tyler Milfeld and Eric Haley regarding this credibility gap.
Enjoyed working on this with the incomparable Tyler Milfeld. See podcast: https://lnkd.in/geUd7Kcx
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Join us at Association for Education in Journalism and Mass Communication (AEJMC) in Philadelphia for some coffee/tea and conversation! All AEJMC attendees are welcome!
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Join us for a thoughtful panel on purpose-driven communication during the Association for Education in Journalism and Mass Communication (AEJMC) conference in Philadelphia, PA.
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Do you have an original research paper that deals with Purpose Advertising or Purpose Strategic Communication? Then consider submitting it for the American Academy of Advertising's Best Purpose Conference Paper Award, to be presented at the 2025 AAA Annual Conference, March. Deadline for submissions is October 1, 2024. For more information: https://lnkd.in/eeQu9szC
AAA Best Purpose Advertising Conference Paper Award Competition
aaasite.memberclicks.net
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Exploring the UT Purpose Project Research Repository is a great way to learn more about purpose-driven organizations and their necessity. Check it out at: https://lnkd.in/dHmHDnVb
UT Purpose Project - Tombras School of Advertising & Public Relations
https://adpr.utk.edu
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Calling all Association for Education in Journalism and Mass Communication (AEJMC) conference attendees! Join us for some coffee and snacks while you are attending AEJMC in August! AEJMC Public Relations Division Graduate Education Commission (AEJMC) Graduate Education Commission (AEJMC) Research Committee at AEJMC
This content isn’t available here
Access this content and more in the LinkedIn app
-
Business may operate at different levels of purpose—from none, a traditional business focusing only on profit—to a social enterprise, a business that is focused on and intentional in its societal impact. #BusinessPurpose #PurposeDriven #SocialResponsibility #BusinessEthics #Purpose #SocialEnterprise
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In their article "Purpose Advertising and the Credibility Gap," Tyler Milfeld and Eric Haley explore how brand activism influences brand attitudes and purchase intentions. To find out more, explore our research repository at: https://lnkd.in/dHmHDnVb #PurposeResearch #PurposeDriven #Purpose #BrandActivism #PurposeAdvertising #BrandAttitudes