Marlin Equity Partners hosted an impressive group of C-suite leaders in Austin this past week. The takeaways: the winners in B2B will clearly define their ICP, Differentiate with precision, and Visually present Value at every touch in the customer journey. Thanks for the opportunity to describe a vision for #valueselling Anjai "AJ" Gandhi
Thank you to our Marlin Equity Partners Portco CEOs, CFOs, CROs, CMOs, CCOs, RevOps Leaders and my colleagues for an Amazing Revenue Leaders Conference. And special thanks to a highly curated set of senior executives from our trusted partners and many GTM expert friends who joined to collaborate with us as we worked as one team. Built around our framework of GTM D-R-I-V-E-R, we covered an incredible amount of ground with best practice presentations, case studies, panels and roundtables. Now it's time to reflect, prioritize and take action. We all have lot of opportunities to strengthen our GTM execution. The buyer is no longer frozen and there's an opportunity to help our customers' solve problems and improve their businesses. In B2B SaaS, the strong will get stronger and will break away. Craig Jones Nipul Chokshi Curt Richtermeyer Mark Desautelle Susan Frohreich Chuck Moeling Marten Gustafsson Andrea Armstrong Mark Katz, Sierra Rossing, Andrea Hayton Liz Carter Bruce Orcutt David Taylor Kristofer Mansson Samantha Young Ed Thomas Jr. Marty Clough Prabhakar Gopalan Andrew Kodner Sarah Kirkland Rick K. Matthew H. Schwartz Jim Gallic
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