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NEW: As the AGA continues to support gaming’s commitments to responsibility during #RGEM2024, today we released a first-in-kind Responsible Gaming Intervention Effectiveness Scale. Created by Drs. Jonathan Ross Gilbert and Marla Stafford, we are proud to support this independently developed scale, and thank AGA members Bally's Interactive, FanDuel and BetMGM for providing access to players to help with its creation. This new scale is an important starting point in evaluating which responsibility messages are resonating most and will provide academics, industry members and other stakeholders with a research-based tool to evaluate responsible gaming messages. Download the scale: https://bit.ly/4d3PiRJ