Verbatim

Hyped to officially welcome Lo Kidd as our VP of Content & Distribution ⚡

Quick Friday recap @ Verbatim ⚡ - Launching a new function in B2B healthtech - First insurance tech case study shipping soon - In final stages of new social proof site redesign - Along w/ new team members starting next week! Plus some great jam sessions with: - Ali Afridi @ Equal Ventures - Connor Frazier @ Rosecliff - Michael Spiro @ Insight Partners - Lucas Sheiner @ Sound Ventures - Christopher Harper @ Torch Capital - Mohammed Amdani @ Adapt Ventures - Matthew Nichols @ Commerce Ventures - Jessie Abrams @ Permanent Capital Partners Entering the final sprint of 2024 - lots more to build 🫡

I launched Verbatim in January 2022 (this was our first website). Zooming in, there were 3 distinct phases of scaling the company. Here’s a snapshot: 🤦♂️ Phase 1 — 2022 (early days) Very different market, very different time. The team was just me and a few very talented writers. Lots of late nights and weekends grinding out content. Using Andrew Wilkinson's restaurant analogy, I was running the front desk, waiting tables, sprinting to the kitchen to cook, plating dishes, and serving customers. TLDR: I didn’t know anything about running a biz. But it was also the most fun I’ve ever had - there’s a beauty in having no clue what you’re building towards, but knowing that you’re creating something valuable that startups really need. 📈 Phase 2 — 2023 (teenage years) Last year I learned the basics of team building, product development, and leading an org. Prior to this growth period, I had never hired senior talent, negotiated comp, closed an enterprise sale, etc. Lots of “firsts” to this phase of growth. From a business lens, we took off: scaling to 7-figures in revenue (profitably) and grew to over 15+ full-time employees around the world. We also re-built our site with a focus on social proof, shipped our first Verbatim case studies on-site, and ramped our social presence considerably. Learned a TON about acquisition, retention, sales, GTM, finances, and a whole lot more. 🚀 Phase 3 — 2024 (foundation setting) Today, we’re a team of 20+ FTEs and working with public companies to build out GTM content. In short: we’re playing an entirely different game. I'm focused on scaling best-in-class quality, implementing new processes, and meeting partners in the ecosystem. Completely different business than 3 years ago. Lots more to ship in our next phase + progress to build on. Stay tuned ⚡

Stoked to share Verbatim's latest case study featuring Onton. The results have been insane: 100,000+ new users per month while saving 30 hours/week 🔥 I first met with Zach H. right after he raised. He was looking to rapidly launch + scale Onton's content engine focused on long-form evergreen assets. From our initial convo, it was clear they needed a partner who could take full ownership of the content workflow. Within a week of onboarding, our team was fully ramped and shipping content across multiple channels & formats. Since going live, the content engine has been highly effective at creating a sustainable inbound funnel, while also building trust with new customers. Zach summed it up well: "Content is a priceless asset for any company. Verbatim pulled all the stops on creating best-in-class content, from their lightning-fast execution and deep understanding of our target audience to their high-quality writing and exceptional distribution." Highly recc checking out Onton -- very bullish on what they're building ⚡

Hiring update: Verbatim is looking for a Copy Lead to join our team 🎉 Over the last 6 months, we've really hit our stride as a group. As a result, we're scaling up our content team pretty aggressively leading into Q1 2025. To kick things off, we're looking for the most talented copywriters in the B2B ecosystem. If you're interested in learning more about the role, check out the application link via Parallel below -- or drop me a line directly via DM. Application link below! https://lnkd.in/eMijRWNf

September recap @ Verbatim 🔥 The last 30 days felt like a sprint on a number of fronts: specifically growth, strategy, and internal ops. Some big wins + highlights from the past month: - Shipped our new customer collections page - Officially launched our 1st podcast (Social Proof) - Onboarded * incredible * new talent across the team - Actively hiring on both the content writer + editor fronts Huge shoutout to a handful of operators, investors, and founders 🙏 - Zach Cohen @ Parker - Blake Lyon @ Red Antler - Adarsh Bhatt @ Comma Capital - Andy Cloyd @ Superfiliate - Jarrad Berman @ TZP Group - Joe Carbonaro @ Parasol - Conner Sherline @ Disco - Taylor Brandt @ Headline - Shri K. @ Insight Partners - Lucas DiPietrantonio @ Darkroom - Jacob Honig @ Seam - Nandu Anilal @ Canaan - Jack Cohen @ General Catalyst More updates to come in October - stay tuned.

Stoked to (finally) share our redesigned case study page 🚀 At the end of the day, all that * really * matters is ensuring your partners are seeing results and your customers are happy. Our entire thesis at Verbatim is centered around this idea of documenting real-time, authentic social proof. In this new design iteration, we focused on a few fundamentals: - People buy from people (especially true in B2B) - KPIs, metrics, and logos front and center - Highlighting multiple industry verticals - Seamless scrolling + ease of use - Direct and simple copywriting This is very much a work in progress. Will continue to iterate as we lean into what performs (and scrap what doesn't work). Always open to feedback and advice to keep getting better - shoot me a note if you have any pointers ⚡ Check out the full page here: https://lnkd.in/eV_ibmQK

Big update: we're (officially) hiring a new Content Editor @ Verbatim 🎉 Our thesis on talent is simple. The best content marketers in the world want to work with each other directly - and continue to raise the bar on refining their craft. Every day of the year. That's exactly what we're trying to build here. And you'll get to work directly with a truly * best-in-class * editorial team alongside Rhett Heryford, Lo Kidd, Haillie Parker, and Carrie Chowske. If you're interested in learning more about the editor role, drop me a note directly via DM or apply via the link below. Can't wait to meet you! https://lnkd.in/gPP6W4aM

August recap @ Verbatim 🚀 The last 30 days were a sprint and a half. Fastest MoM growth to date paired with some impressive client wins. Handful of highlights from the month: 1. Raising the talent bar Service businesses are people businesses, full stop. And we're only as good as our collective writers, editors, and content leadership. In August, we brought on some *seriously* talented marketers while onboarding the (legendary) Haillie Parker onto the team. Pretty cool to see our talent density continuing to grow. 2. Singular content focus At the end of the day, content is just one part of a broader B2B GTM motion. Even within content, there's an array of sub-levers to pull (social, SEO, PR, comms, etc). Our singular focus on GTM content assets (case studies, product marketing, sales enablement, demand gen, thought leadership) continues to pay dividends from both a customer retention and acquisition lens. 3. Rapid vertical expansion We recently pushed deeper into new segments across fintech, crypto, supply chain, logistics, retail tech, gen AI, and financial services. There's so many more industries out there to support, and we're still only at about 1% penetration within early stage markets alone. Still in our early innings, lots more to build. More updates to come in September - stay tuned ⚡

Officially launching our (first) podcast @ Verbatim next week 🎉 For the last 2.5 years growing Verbatim, we've had a front-row seat working with founders, marketers, content teams, and GTM operators every week. Far and away one of the best parts of the job is learning from best-in-class B2B talent that's in the trenches of scaling content engines every single day. I've wanted to record these convos for the longest time - hyped to finally launch a series where we'll publicly talk through real-time tactics, lessons, and stories with some of the top content and marketing leaders in the B2B ecosystem. Social Proof is ** officially ** going live next week - and we've got a great lineup including folks over at beehiiv, Default, Slope, Morning Brew, and many more. Stay tuned!