Verde Farms

Thank you to Samantha Bredar and The National Provisioner for the profile! We are proud of our commitment to bringing consumers Beef From A Better Place. 💚 "...[Founders Dana Ehrlich and Pablo Garbarino] decided to create a brand that would offer consumers all of the premium attributes that they love in one easy to understand package,” CEO Brad Johnson said. “For us that means bringing people the best tasting beef they have ever had that is also organic, 100% grass-fed, humane, and embraces regenerative farming practices...Our unique sourcing relationships ensure that our fill rates are consistently excellent and enable us to deliver high quality at a fair value.” https://lnkd.in/eg574kze #BeefFromABetterPlace #OrganicMeat #RegenerativeAgriculture #GrassFed #HumanelyRaised #SustainableFarming #Beef

Looking for a delicious burger recipe for this Father's Day weekend? Grab some Verde organic, 100% grass-fed burgers and check out this Cheddar-Stuffed Burger recipe from our Director of Marketing Kirstyn Lipson featured in First for Women (thank you Alexandria Brooks). 🍔 https://lnkd.in/esAsRPaj #FathersDay #Burgers #GrillingSeason #BeefFromABetterPlace #OrganicMeat #RegenerativeAgriculture #GrassFed #SustainableFarming #Beef

Great news for our consumers in Texas, Oklahoma, and Colorado: Verde steaks are now available in Target stores across your states! 🎯 From The National Provisioner: "We are incredibly excited to have Target as one of our major retailers," said CEO of Verde Farms Brad Johnson. "This expansion demonstrates the growing consumer demand for organic and responsibly-sourced beef. It's clear that more people are prioritizing their health and sustainability when it comes to the food they put on their family’s table." Enjoy one of our organic, Land to Market-verified regenerative, 100% grass-fed steaks...just in time for grilling season. 🥩 https://lnkd.in/ea74qh45 #GrillingSeason #BeefFromABetterPlace #OrganicMeat #RegenerativeAgriculture #GrassFed #SustainableFarming #Beef

Happy World Health Organization World Food Safety Day! As one of our top priorities, we take food safety and quality assurance very seriously at Verde Farms. We're thankful for our Director of FSQA Emre Can to help make sure we're always doing everything we can to keep our consumers safe! https://lnkd.in/eRfwbPsc #worldfoodsafetyday #BeefFromABetterPlace #OrganicMeat #RegenerativeAgriculture #GrassFed #SustainableFarming #Beef

Looking to bring more convenience to your summer cookout? Look no further than our new, delicious 80/20 organic and 100% grass-fed burger patties, available now nationwide through Amazon Fresh and other leading Verde retail partners Harris Teeter, Earth Fare, and Schnucks. 🍔 Each patty in these four packs is vacuum-sealed and perforated, ensuring easy opening and mess-free handling and storing. This innovative design not only optimizes shelf space but also extends the patties’ freshness, offering consumers a longer shelf life compared to traditional packaging methods. Read more from PerishableNews.com: https://lnkd.in/e_fbUGjQ #BeefFromABetterPlace #OrganicMeat #RegenerativeAgriculture #GrassFed #SustainableFarming #Beef #Burgers #GrillingSeason

We’re thrilled to welcome Troy Hoover to the Verde Farms team as our new VP Operations! From Progressive Grocer: "We are excited that such an accomplished operations leader recognizes the importance of organic and sustainable beef," said Verde Farms CEO Brad Johnson. "We are proud to have Troy join us and bring his expertise from a powerful brand like Starbucks to help drive the new wave of premium, responsible meat production." https://lnkd.in/ejw6YBny #BeefFromABetterPlace #OrganicMeat #RegenerativeAgriculture #GrassFed #SustainableFarming #Beef

Check out our Director of Marketing Kirstyn Lipson on The National Provisioner's podcast last week talking all things organic beef marketing! #beeffromabetterplace #cpgmarketing #organicfood #sustainablefood

Great news! Shoppers/members at Harris Teeter, BJ's Wholesale Club, and The Fresh Market will have even more delicious organic, 100% grass-fed, regeneratively-farmed Verde steaks to choose from! 🎉 “We’re excited to continue to build on our successful partnerships with these retailers and grow their better for you beef categories,” said Brad Johnson, chief executive officer of Verde Farms. “It’s clear that Verde’s products resonate with their shoppers and members, who keep returning for more. As we kick off the grilling season, we’re thrilled to strengthen these partnerships and earn more business based on the success of all the Verde items they sell.” Expanded selections available now across all locations where Verde is currently sold with these partners.🥩 Find your nearest Verde location today! 💚 https://lnkd.in/dEif3y2f https://lnkd.in/d3MKUfrW #beeffromabetterplace #organicfood #grassfed #sustainableagriculture

Check out Verde Farms' Founder Dana Ehrlich's tips on cooking the best beef ribs in this Tasting Table article: https://lnkd.in/eKr8D6R5 -REMEMBER BEEF RIBS AREN'T PORK: Verde Farms founder Dana Ehrlich emphasizes the importance of time over tension. "Unlike other cuts of meat, beef ribs have a lot of cartilage and fat, so everything needs to be cooked low and slow — especially as a full rack," he says. "So the connective tissue and tough muscles have time to break down." ... -CHANGE THE HEAT LEVEL DEPENDING ON THE RIB CUT: "Thinly sliced beef ribs can be cooked over high heat like direct flame on a grill," Ehrlich says. "While still delicious, cooking them like this can end up making them tougher than non-rib cuts of meat, such as a ribeye or strip steak." He also emphasizes that you have options with dry vs. wet heat. Steamy air conducts heat much better than dry heat does. ... -CONSIDER OTHER COOKING METHODS: Ribs make perfect barbecue, but you're not bound to cook them that way. BBQ is a lot of work and planning, but sometimes you want something delicious and easy...Ehrlich casts votes on both sides of the question for ceramic. "I like smoking beef short ribs on my Green Egg or braising them in Le Creuset cookware," he says. "What is an inexpensive and tough cut of meat can become fork tender and super flavorful after hours of slow cooking." ... -USE PLENTY OF LIQUID WHEN BRAISING: Beef ribs profit immensely from a warm, wet cooking environment, but even in a covered environment, water can escape...Ehrlich says, "A common mistake when it comes to cooking ribs is when people try to braise them, they don't use enough liquid and they end up burning." #cookingtips #grillingtips #grillingseason #organicbeef #grassfedbeef

We're excited to announce that Verde Farms has expanded distribution in the Mid-Atlantic region! You can now find our premium, organic, 100% grass-fed grinds, ribeyes, and filet mignon steaks in Acme Markets and Safeway stores across Maryland, Delaware, Virginia, and Washington, DC...just in time for grilling season! 🍔🥩🍴   “We are thrilled to expand our partnership with the notable grocery brand Albertsons Companies in the Mid-Atlantic region,” said CEO of Verde Farms, Brad Johnson. “As summer approaches, we look forward to providing families and grill enthusiasts alike with the perfect option for their outdoor gatherings and family barbeques. Together, we’re making it easier than ever for consumers to enjoy delicious, sustainable beef while prioritizing their health and well-being.” https://lnkd.in/e3NbE5Yc #beeffromabetterplace #organicfood #grassfed #sustainableagriculture