Vevo

This week, together with US Media, Vevo's Robert Vélez met with brands and partners in Mexico City to discuss the state of digital video, consumption trends, and ad marketplace in Mexico.

On Tuesday, legendary British band Oasis announced their long-awaited reunion tour, and fans flocked to the band's iconic catalog on Vevo. In fact, Oasis' viewership jumped by 9x in the UK, 6x in the US, and 5x globally! “Champagne Supernova”, “Don’t Look Back In Anger”, and “Wonderwall” were the top music videos that experienced spikes in viewership.

Sabrina Carpenter's music video viewership on Vevo keeps on building! Her latest music video for "Taste", featuring Jenna Ortega, received over 25 million views on Vevo worldwide within the first three days of its release. That’s over double the amount of views "Please Please Please" received and almost 8X the amount of views "Espresso" received in their first three days respectively. Sabrina Carpenter’s past music videos (released pre-2024) also benefitted from the new release this past weekend, with her catalog seeing a 64% lift in average daily views.

With Notting Hill Carnival approaching, Spice, the Queen of Dancehall, breaks down her "Carnival Essentials". UK fans can catch her takeover this weekend on Vevo Hip-Hop & R&B - available on Samsung TV Plus, Rakuten TV, SkyQ, and more.

Tomorrow at 10AM ET, Vevo's SVP of Marketing & Research Julie Triolo will join leaders from Estrella MediaCo, Advertiser Perceptions, and MAD Leo Consulting, LLC, moderated by industry analyst Alan Wolk, to discuss the measurement of streaming ads, from strategies like contextual advertising to efforts to create industry standards. Register for this free webinar here: https://lnkd.in/dQdPSwrm

Imagine Dragons teamed up with Vevo to release a short film as part of our original series, Extended Play. Hear from the band as they share exclusive stories behind their latest album LOOM, and perform the latest songs live rom the very studio where the album was created. https://lnkd.in/eqXA5crf

Chappell Roan is a 'Femininomenon' with a rapidly growing and passionate fandom - and viewership spikes to show. She has seen an 11,716% increase in global weekly views on Vevo since the start of the year. Our 2024 DSCVR Artists to Watch pick has had a career-defining summer, most recently having one of the biggest sets at Lollapalooza of all time.

Vevo has partnered with Nexxen to expand our programmatic footprint. Vevo’s premium library is now available to ad buyers using Nexxen for their entertainment and pop culture strategy, especially on CTV. Read more about our partnership here: https://lnkd.in/e-nY5VR6

Hear from Vevo's Richard Brant as he talks about all things CTV, including how buyers should take a content-led approach, the programmatic CTV landscape, and more.

When music is featured in a hit movie, consumers will seek out and watch the music video behind that song. Following the release of 'Deadpool & Wolverine', *NSYNC’s “Bye Bye Bye” music video received over 13x its daily global viewership on Vevo on July 29. “Bye Bye Bye” was also Vevo’s #7 globally most-watched video that day.