What if GenAI video is a new medium that births new forms?
Most of the discussion in Hollywood about GenAI understandably focuses on its potential to cut production costs. That may be only half the story.
* Viewing a new medium as merely a way to imitate an old medium—also called skeuomorphism—is a common mistake in media.
* Most of the discussions about GenAI in Hollywood today also narrowly regard it as a new way to make TV shows or movies for less.
* But GenAI will birth new forms too. It’s impossible to predict these with precision, but by exploring the unique properties of GenAI video, we can make educated guesses.
* Cheap: GenAI will be orders of magnitude cheaper than traditional production, which will enable far more risk and experimentation; broader representation; A/B testing at scale; and fan creation.
* Dynamic: It can be rendered dynamically and, eventually real-time. This will open up contextual, personalized, interactive and possibly emergent or infinite stories.
* 3D: It isn’t tethered to the fixed perspective of each still frame, meaning that it will be possible to experience video from an unlimited number of perspectives, including within the action itself. Every viewer can be the cinematographer.
* Unconstrained: It also isn’t bound by physics or reality, meaning it will be capable of impossible shots, alternative realities, physics-defying environments and a lot of other stuff that’s hard to conceptualize.
* The scarcest resources in media are consumers’ time and attention. These new forms will inevitably compete for both. That’s an opportunity for those who understand it and a risk for those who don’t.
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