Vidmob

The Forrester Wave™ Report for Q4 2024 on Creative Technologies is here, and we're thrilled that Vidmob is recognized as one of a handful of companies paving the way for marketers. In a crowded field where Creative Technology companies specialize in everything from asset management to predictive analytics, Vidmob stands out for our creative intelligence, testing, and optimization capabilities. Here's why this matters: - Vidmob delivers the strongest "reporting and analytics" and "testing and optimization" capabilities, setting a new benchmark in the industry. - Compared to other solutions, we offer more transparent pricing, a robust product vision, and a larger global market presence—meaning better service and flexibility for our partners. - When stacked against creative automation players, our ability to glean insights from scaled creative data and quality assurance measures are unmatched. The industry is rapidly evolving, and marketers know that differentiated outcomes start with the right inputs. That’s where creative data comes in—and it's where Vidmob is helping brands win, one creative insight at a time. Check out the full report here: https://lnkd.in/ew-NCZ_n #ForresterWave #CreativeData #Vidmob #MarketingTransformation Forrester (2024), The Forrester Wave™: Creative Technologies, Q4 2024.

Many agencies are missing an integral piece in their RFP pitches - Creative Data. In his latest blog post, Robert Wollner, Vidmob's VP of Agency Partnerships, dives into this often-missing component that can set agencies apart. "The key to winning RFPs lies in proving how the agency can uniquely leverage technology to enhance every aspect of campaign execution for clients, from real-time optimization, platform-specific fit, reporting and future insights, ensuring they remain indispensable in the eyes of their clients." Check out the full article below to see how you can use Creative Data to outshine the RFP crowd: https://lnkd.in/enX9eSTh

We're excited to be attending the Adobe MAX Conference in Miami Beach October 14-16! Stop by our booth and learn about our first plugin for Adobe After Effects. Key Features and Benefits: -Unlock Brand Consistency in GenAI -Optimize Media Spend -Sustainable, Budget-Friendlier Creative Production -Streamline Creative Collaboration If you'll also be in town, let us know. We'd love to meet!

The news has been confusing, but TLDR; cookies are effectively dead. Let your creative be your new targeting optimization. You can improve the quality and relevance of your brand content with AI-driven creative data and analytics. Download “Maximize Media Impact With AI-Driven Creative Insights” to learn more: https://lnkd.in/grVRAGUR #TargetingOptimization #AI #CreativeData #Marketing

Exciting updates for Creative Scoring at Vidmob! 🧑💻 You can now export creative data from the Vidmob platform and use it for MMM studies, sales lift, or combine it with your proprietary data to establish a custom creative data ecosystem, allowing you to access Vidmob data wherever, whenever. Additionally, you can now integrate Scoring with measurement and digital access partners, and access scoring features from internal applications, including production workflows and dashboards. #CreativeData #Innovation #AI #Marketing

Vidmob partnered with Amazon Web Services (AWS) GenAI Innovation Center to harness the power of generative AI and Amazon Bedrock to transform the way we analyze and optimize creative data. Mickey Alon, Gaurav Rele, Suren Gunturu, and Vidya Sagar explain how our collaboration helps us deliver faster, more accurate insights for brands, driving creative success and enhancing ad performance across platforms like TikTok, Facebook, Instagram, and Pinterest. #CreativeData #AIinMarketing

Today marks Vidmob's 10 year anniversary! It’s been an incredible journey since our early days, and we couldn’t have done it without our amazing team, partners, and clients. With our eyes set continuously on the goal of delivering maximum benefit to customers through improved creative effectiveness, we’ve evolved into a company that’s not only shaping the future of advertising, but also creating a new category in creative data. A huge thank you to everyone who’s been part of this journey—we’re excited about the future and ready to keep pushing boundaries. Here’s to the next decade of growth, innovation, and success! Read more on our evolution from CEO Alex Collmer. #CreativeData #CreativeMeasurement #Innovation #AI #Marketing

We’re excited to introduce a game-changing feature that allows marketers to prove whether their creative best practices are making a positive impact on performance - in real time. Criteria Performance closes the gap between what creative best practices you think work and what you know works. With this new feature, unleash your creative data by identifying which creative criteria are the most impactful, and which may need a bit of fine-tuning. #CreativeData #AdTech #AI

In case you need a podcast for your holiday pool session: Vidmob CEO Alex Collmer joined Advertising Week's Global Chairman Matt Scheckner, on the Great Minds podcast to share his thoughts on the evolving role of marketers. It's not just about creating content—it's about leveraging AI to gain a competitive edge. By generating creative data and understanding the 'why' behind effective ads, marketers can use AI tools to rapidly produce content that truly drives results. This is the future of marketing — get ahead of the competition. #CreativeData #AI #AdTech #Podcast

AI-driven creative data offers a significant edge. It helps: - Optimize marketing strategies and creative testing - Target more precisely - Reduce media spend on underperforming assets - Increase ROI. Download “Maximize Media Impact With AI-Driven Creative Insights” to learn more on how AI can revolutionize your creative effectiveness for a sustainable competitive advantage. https://lnkd.in/grVRAGUR #CreativeEffectiveness #AI #Marketing #CreativeData #Optimization #ROI