Virtus Sports Group

📌 It's official: Now you can boost and accelerate your sports brand. After valuable and incredible sessions with Sportian, the Sports and Entertainment division of Globant, one of the largest technological players in the sports industry, if not the largest partner and provider for brands such as: ➡️ F1 ➡️ La Liga ➡️ Mutua Open Madrid ➡️ Clippers ➡️ FIFA ➡️ Major League Rugby (US) ➡️ Among others Now it's official. With this alliance, we extend our support in innovation and strategy to sports leagues, clubs, federations, and broadcasters in 33 countries. Backed by the latest tools in: ➡️ Data analysis ➡️ Artificial intelligence ➡️ OTT's ➡️ Websites ➡️ Gamification ➡️ APP's This is how we will boost fan engagement, athletic performance, and return on investment on and off the field. We are excited to be part of a cutting-edge proposal that will help more sports entities across the Americas become global leaders in entertainment. Start your innovation engine now! Gain innovative global strategic insights to navigate the industry's upcoming trends, and elevate your success on our page. #LinkedinSports

📌 Contactless, Cashless, and Data: Opportunities for sports executives. This is how our CEO, Gustavo Silikovich, experienced the game between the LA Clippers and the Dallas Mavericks at the Intuit Dome . Right from the start, he had two frictionless access options: → Face ID (the method he used) He didn’t have to stop at all; he just walked right in. Gustavo was impressed that they greeted him by name. A nice touch for the fan experience. 👌 Of course, there were screens informing attendees about the use of their biometrics, and by entering the stadium, they authorized the processing of this information. But here is where the real power of technology comes in for sports executives: More data means better decisions for the Clippers executives and new monetization opportunities for their sponsors. It’s a total win-win! → The other access option was via NFC (using a phone). Another key detail: There were no screens inside the stadium; they wanted to create and maintain the best atmosphere possible. And the VIP seats were a total luxury: They could adjust the size and temperature. At Virtus Sports Group, we are very excited to bring this kind of innovation across the American continent, alongside the tech giant that developed this experience for the Clippers. ➡️ Sportian Thanks to the entire Sportian team for the magnificent experience. If you are a sports executive in a club, league, or federation and want to be part of future invitations, experiences, and innovation workshops with the Sportian team, send a private message to sign up. Ignite the engines of innovation! #LinkedInSports

📌Find out sports job opportunities across the Americas. #LinkedinSports The weekly List 👇🏻 Digital Marketing Support Specialist, Genius Sports https://buff.ly/40keSPw Medellin, Colombia Marketing Manager, Sports, Prime Video https://buff.ly/3NDERdd Mexico City, Mexico Sr. Lead - LATAM Sports Marketing, Under Armor https://buff.ly/4fdAG3B Mexico City, Mexico Junior Sports Data Entry Administrator, Genius Sports https://buff.ly/4eXRvzL Medellín, Colombia Social Media Executive, Sportskeeda https://buff.ly/3BQNnCX Remote, Colombia Business Development, Media & Entertainment, Games & Sports, AWS https://buff.ly/3YzmM6u Mexico City, Mexico Security Manager Sports, LATAM, Warner Bros https://buff.ly/3AkO7jh Mexico City, Mexico Performance Coordinator, Havas https://buff.ly/3UnUI3s Santiago, Chile Coordinator, Marketing, FIFA World Cup 2026 https://buff.ly/3NATez7 Miami, US Manager NCAA, Adidas https://buff.ly/3UpNr3c Miami, US ✍️ Comment which other would you add to the list? ♻️ If you found it useful, share to help others.

📌 Messi collabs with Bunny and Adidas Innovative Brand Collaborations: When you talk about collaborations, it’s not just about putting logos on products. It’s about sharing and amplifying the philosophies, values, and messages of two or more brands. For example, you can associate your brand with: → Creativity by teaming up with a design brand. → Innovation by linking with a tech brand. → Sustainability by joining forces with an eco-friendly brand. The storytelling of this collaboration: → You were born lucky. → Be yourself, because no one else will be born like you. → Raise your flag to the highest. → We all have talent. → Staying at the top is for a few. → Criticism makes you stronger. → You carry it in your heart and your legs. Musical culture and football culture together: Messi → Adidas → Bad Bunny Would this be the first time such a collaborative concept occurs? What do you think of this collaboration? At Virtus Sports Group, we help you and your brand connect with new generations through sports and strategic innovation. ♻️ Share this post with other industry professionals if this message resonated with you. #LinkedInSports

➡️ How clubs were bought before: ↳ Buy the club ↳ Invest in players ↳ Wait for sporting success ➡️ How clubs are being bought now: ↳ Identify a club with growth potential. ↳ Identify a club with a story or differentiators to tell. ↳ Create narrative content to attract new followers. ↳ Invest in talent and experts off the field. ↳ Generate revenue through sponsorships and multimedia content. Let's illustrate this with the case of Ryan Reynolds and Rob McElhenney (the new football moguls): In 2021, they bought Wrexham AFC for $2.5M, a club in the fifth division. Their approach was different: ↳ They launched "Welcome to Wrexham," a docuseries in the style of Drive to Survive. ↳ They generated $3.2 million just from the first season. → Stadium: 3X in ticket sales • 19-20: 2,609 • 20-21: 5,892 • 21-22: 6,820 They received government approval to expand the Racecourse from 12k to 55k, in addition to £25M support to do so. → Social Media: • X: from 45k to 597k. • Instagram: from 27k to 1.4M. • TikTok: from 0 to 1.6M. → Sponsorships: • TikTok • Expedia • United Airlines • Aviation American Gin • Vistaprint Yesterday they announced a new deal with Meta Quest (Meta's augmented reality technology). → Sporting Performance: • 2023 → Promoted to the 4th division • 2024 → Promoted to the 3rd division (Today, October 23, 2024, they are second in the table). → Revenue: • 2020: £1.76M • 2021: £1.48M • 2022: £5.97M • 2023: £10.48M The new generation of owners is not only looking for growth potential in the club's history or location, but they also leverage their personal brand (like the owners of Angel City FC, the women's club in Los Angeles), while building and transforming the fan experience and the club's profitability with a central purpose. ♻️ If you found this content useful, pass the ball and share it to help other industry professionals. #LinkedInSports

📌 Happy Monday soreness, folks! Big ups to everyone who clocked those miles yesterday! Hope you're doing well. You're owning today, and you'll crush it this week. #LinkedInSports

📌Find out sports job opportunities across the Americas. #LinkedinSports The weekly List 👇🏻 Sportsbook Analyst LATAM, Easy Go https://lnkd.in/gp3PCgqU Bogotá, Colombia Manager, Media Services, FIFA https://lnkd.in/gu-Pr5TA Mexico City, Mexico Global Sports Planner, Live Data production, Nielsen https://lnkd.in/gx8MicJs Mexico City, Mexico Competition Director, Kings League https://lnkd.in/gX6t-CE3 Sao Paulo, Brazil Content Manager, Ironside Fitness https://lnkd.in/gU-infcr Santiago, Chile Operation Director, Kings League https://lnkd.in/g4VgT7ca Sao Paulo, Brazil Football Statistician, Genius Sports https://lnkd.in/gU48MTzz Kingston, Jamaica Content Editor (Writrer), Kings League https://lnkd.in/gbuTjYUT Sao Paulo, Brazil Operations Team Leader, Adidas https://lnkd.in/g2yE3rcd Buenos Aires, Argentina Physiologist Base Categories, SAF Botafogo https://lnkd.in/gz_qdsjd Rio de Janeiro, Brazil ✍️ Comment which other would you add to the list? ♻️ If you found it useful, share to help others.

📌 Football is facing a critical problem! Injuries are on the rise, and costs are skyrocketing. Just a few days ago, Rodri, a candidate for the Ballon d'Or, declared: "We're on the verge of going on strike." Why? Because of the workload and recent extensions in tournaments: → Competitions are exceeding the threshold of 55 matches per season. FIFPRO Recommendation (Global Players' Union) The debate has reignited with the Howden report published a couple of days ago: → Cost of injuries: 2020-21: €424M 2021-22: €553M 2022-23: €704M 2023-24: €732M → Number of injuries: 2020-21: 3000 2021-22: 3202 2022-23: 3967 2023-24: 4123 → Other insights: * A new injury occurs every 92 minutes. * Severe injuries among U-21 players increased by 187%. This trend is concerning. These players should be at the peak of their physical performance, and the fact that they are facing more severe injuries results in longer recovery periods. In the Premier League, for example, U-21 players went from an average of 26 days to 44 days out. The traditional belief that young players recover faster than older ones is not proving to be true. At Virtus, we ask ourselves: could this be the ideal calendar for football? #LinkedInSports

📌 We analyzed the sponsorships of Rwanda: One of the poorest countries in the world. Its economy is based on agriculture, mining, and the processing of agricultural products. Although tourism has recently evolved thanks to sponsorships signed since 2018: → With Arsenal for €12.5M per year (according to The New York Times) 2018 → With PSG for €8M per year (according to Sports Pro Media) 2018 → With Bayern Munich for €5M per year (according to Sports Pro Media) 2023 Followers on social media according to CIES data: PSG → 184M Arsenal → 102M Bayern Munich → 137M Some details of the agreements: Arsenal → Players' sleeve → LED boards at the Emirates Stadium → Interview backdrop → Content with players in Rwanda PSG → PSG Academy in Rwanda → Brand presence at Parc des Princes → Brand presence on training kit → Rwandan coffee and tea at the stadium Bayern → Bayern Academy in Rwanda → LED boards at Bayern's Allianz Arena Rwanda's official site projects $800 million in tourism revenue by the end of 2024. Do you think this is one of the most notable sponsorships despite the geopolitical controversies? #LinkedInSports

📌Find out sports job opportunities across the Americas. #LinkedinSports The weekly List 👇🏻 Digital Marketing Data Analyst, Genius Sports https://lnkd.in/e9-hupjT Medellin, Colombia Sportsbook Manager LATAM, Easygo https://lnkd.in/eVrtwDNR Bogotá, Colombia Manager, Sports GTM Alignment, Warner Bros https://lnkd.in/ePACvsUX Buenos Aires, Argentina US Sports Trader, Altenar https://lnkd.in/e4uktxZr Montevideo, Uruguay Content Business Engagement Manager, Nielsen https://lnkd.in/exJepNWm Mexico City, Mexico Soccer Academies and Tournaments Manager, Orlegi https://lnkd.in/eue9sKTJ United States, Remote Manager, Creative Operations, US Olympic Committee https://lnkd.in/eh8MSb3P United States, Remote ✍️ Comment which other would you add to the list? ♻️ If you found it useful, share to help others.