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Is Your Business Thinking Too Small About AI? Here’s the hard truth: AI isn’t just about doing things faster. AI-native brands aren’t just adopting AI—they’re built on it. They don’t use AI to cut costs or speed up tasks. They are designing intelligent, interconnected systems that anticipate customer demand, power new services, and transform how businesses interact with customers and engage with their markets. Instead of retrofitting AI into outdated workflows, leading companies are: ✔ Redesigning entire functions with AI-powered teams. ✔ Automating processes with enterprise agents and connected intelligence and interactions. ✔ Building demand-driven systems that drive new revenue and new value for the customers — not just cost savings. If your AI strategy looks like everyone else’s, it’s already outdated. So ask yourself: Are you reimagining your business, or just making it slightly more efficient? 🚀 See how the top 10% are getting it right: https://lnkd.in/eWxMJiKf #VivaldiAIStudy #VivaldiAIPlaybook

A huge shoutout to Devin Dewar, our March Bravo Winner! We are celebrating him for his incredible dedication and creativity in driving our client engagements forward. His commitment to client excellence truly shone during our meetings in Thailand, where he skillfully balanced double duty on a major project — implementing our design with the team at one unit while delivering a visionary approach along with the creative team for the parent division. His work has left the leadership team inspired and motivated. Beyond that, his unwavering support in tackling short-term requests with a customer-centric approach is nothing short of remarkable. Thank you, Devin, for your passion, resilience, and continued excellence! Get to know more of our team: https://lnkd.in/erJGguiE

For years, we mapped the 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒋𝒐𝒖𝒓𝒏𝒆𝒚 as a clear path to purchase. But today’s consumers? 𝑻𝒉𝒆𝒚’𝒓𝒆 𝒎𝒐𝒓𝒆 𝒍𝒊𝒌𝒆 𝒃𝒖𝒎𝒃𝒍𝒆𝒃𝒆𝒆𝒔—𝒃𝒖𝒛𝒛𝒊𝒏𝒈, 𝒉𝒐𝒑𝒑𝒊𝒏𝒈, 𝒂𝒏𝒅 𝒔𝒘𝒊𝒑𝒊𝒏𝒈 𝒊𝒏 𝒖𝒏𝒑𝒓𝒆𝒅𝒊𝒄𝒕𝒂𝒃𝒍𝒆 𝒑𝒂𝒕𝒕𝒆𝒓𝒏𝒔. Traditional funnels? Outdated. People stream, scroll, shop, and search—all at once. It’s not a journey. It’s a web of overlapping activities. So how do brands keep up? → Shift from “journey thinking” to “activity thinking.” → Focus on what people actually do, not what we hope they’ll do. AI changes the game. Not just by tracking behavior— But by understanding context, intent, and emergent needs. So we can improve the activity, not interrupt it. Create real value, not just conversion nudges. Show up in the moments that matter. The brands that win? They don’t chase a well-defined path. They help people achieve their goals—faster, easier, better. Ready to think like a bumblebee? https://lnkd.in/exeBXCFH

Only 20% of companies are using AI to drive growth in marketing. That’s the insight Sadie Thoma (Google) and Derek Rodenhausen (Boston Consulting Group (BCG)) shared in a recent convo. The ones who are? They’re not just optimizing. They’re transforming how they connect with consumers. → Showing up in the scroll, the stream, the search. → Delivering relevance in real time. → Rethinking the role of the CMO from channel manager to growth driver. It’s not about using AI. It’s about how you use it. Are you in the 20%—or watching them win?

Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern customers. The future outlook for Birkenstock is bright because it has demonstrated it is fearless enough to step out of its centuries-old comfort zone. https://lnkd.in/gSkF2nmf

"You can’t use an old map to explore a new world." – Albert Einstein. Yet, many companies use AI just to run a little faster. The result? They chase competitors, always play catch-up and fade into a sea of sameness. AI isn’t about marginal gains or smarter spreadsheets. It’s about redefining how brands connect, compete, and grow: → Seamlessly integrating into customers’ lives. → Creating deep, intelligent interactions. → Delivering real value—not just promises. The companies that win? They don’t just adopt AI—they deploy it to reinvent how they operate, engage, and scale. Want to lead the way? Download our playbook now. https://lnkd.in/eWxMJiKf

"The fear of falling behind in AI is real for many CEOs—but the real risk is implementing AI without purpose." 

AI isn’t just a tool—it’s a game-changer for brands and businesses. → It reshapes customer experiences. → It drives smarter decision-making. → It fuels innovation and growth. The key? Thinking of AI as a strategic partner, not just technology. How is your brand integrating AI to stay ahead? https://lnkd.in/eWxMJiKf

We helped Samsung transformed its retail strategy, turning stores into interactive product theaters. The result? A stronger brand, deeper customer engagement, and global market leadership. Read more about how we did it here: https://lnkd.in/eH-HNk9d

AI isn’t a quick win—it’s a long game. Prioritizing AI opportunities is like playing chess, not checkers. Every move must be strategic. Every decision must drive impact. Smart brands aren’t just adopting AI; they’re using it to outthink and outperform the competition. How is your business making the right moves? #AI #Strategy #BusinessGrowth #Vivaldi