Prophet

Breaking News: our B2B experts Scott Davis, Mat Zucker, Marisa Mulvihill, and Adam Tremblay are now official judges for the 2025 Association of National Advertisers B2 Awards! We can't wait to see them bring their sharp eyes and wit to the judging panel. Their expertise in crafting impactful strategies will help spotlight the best in B2B marketing. Join us in congratulating them and stay tuned for insights from the judging process. #ANAB2Awards #B2BMarketing #MarketingExcellence #UncommonGrowth

Most companies want growth. But few achieve Uncommon Growth. Uncommon Growth is about growing smarter, faster and with impact. It’s about unlocking new opportunities, adapting to change, and building a brand that thrives over time. So how do you do it? Start with a plan. A clear, actionable strategy that aligns your brand, business and culture to drive sustainable success. Use our guide below to start creating your Uncommon Growth strategy. #UncommonGrowth #BusinessStrategy

How can organizations build deeper employee engagement in a world that’s constantly evolving? Last week, Justine James (FCIPD) and Reem El Sayed brought together HR and People leaders for a breakfast roundtable with Macmillan Davies, tackling the biggest challenges shaping workplace culture today. From bridging the gap between values and lived experiences to empowering managers in a hybrid world, one theme stood out: engagement thrives when employees feel connected, supported and valued. Key takeaways from the conversation: ▪️Culture isn’t just what you say, it’s what employees experience every day. ▪️ Flexibility, career growth and social responsibility are no longer perks—they’re expectations. ▪️ Empowered employees need clear structures to drive both engagement and business success. With industries like care and hospitality facing high turnover, leaders are rethinking engagement, prioritizing career development, workplace flexibility and meaningful connections. How is your organization approaching employee engagement? Special thanks to: Philomena Gray Gareth Neale Paul Gilliam Craig McCoy Jessica McKenzie  Simon Cutner  Darren Hayman #EmployeeEngagement #WorkplaceCulture #HRLeadership #FutureofWork

Why choose between "brand" and "performance" when the two should be working together. When they do, growth accelerates, equity builds and impact multiplies.    Our brand and demand experts, Marisa Mulvihill and Kate L. Price, are excited to dive into this conversation with WARC & Analytic Partners. Join us on April 9th at 10 am EST to learn how to make it happen!    Register today: https://lnkd.in/eKKe8r48 #BrandandDemand #BrandBuilding #PerformanceMarketing #UncommonGrowth Scott Davis Mat Zucker Adam Tremblay

Is your company building for long-term success or simply reacting to the current political and economic climate? Paralysis is not a precondition for growth. Instead of chasing political cycles, business leaders should ask a deeper question: "How can you ensure that your company’s purpose, culture, and values are what you will proudly represent in the market, no matter which way the electoral winds may blow?" — Prophet CEO, Michael E. Dunn The companies that thrive in uncertainty anchor themselves in enduring values, staying true to their mission, making decisions with purpose and using consistency as a competitive advantage. Learn how steady leadership fuels growth amid shifting political and economic landscapes in this Fast Company article. https://okt.to/FG1jsn

Happy International Women’s Day! Today, we’re celebrating the women at Prophet who inspire us—colleagues, mentors, and leaders who make a difference every day. Their impact goes beyond the work they do. It’s in the way they lead, innovate and uplift those around them. Who are the women shaping your work? Tag them and share what makes them extraordinary! #IWD2025 #InternationalWomensDay #CelebrateWomen #UncommonGrowth

We are thrilled to announce our partnership with Cracker Barrel as they embark on an exciting brand refresh. Collaborating closely with their internal team, we will craft the next chapter of their brand story—one that resonates with loyal guests while welcoming new ones to experience Cracker Barrel hospitality.   Stay tuned for more updates as we work together to bring this brand refresh to life!

Is your company building for long-term success or simply reacting to the current political and economic climate? Paralysis is not a precondition for growth. Instead of chasing political cycles, business leaders should ask a deeper question: "How can you ensure that your company’s purpose, culture, and values are what you will proudly represent in the market, no matter which way the electoral winds may blow?" — Prophet CEO, Michael E. Dunn The companies that thrive in uncertainty anchor themselves in enduring values, staying true to their mission, making decisions with purpose and using consistency as a competitive advantage. Learn how steady leadership fuels growth amid shifting political and economic landscapes in this Fast Company article. https://okt.to/FG1jsn

Big news at Prophet! We’re excited to announce the promotions of Alix Hahn to Chief People Officer and Andres Nicholls to Chief Creative Officer. Alix has spent two decades shaping our global talent strategy, fostering a culture where people thrive. Now, as CPO, she’ll continue to elevate our employee experience and organizational growth. Andres has been at the forefront of our creative practice since 2009, delivering iconic work for brands like JetBlue and Target. As CCO, he’ll push the boundaries of brand and experience design even further. Their leadership will fuel uncommon growth for our people, our clients and our firm. Join us in celebrating their well-earned promotions! Read more: https://okt.to/BKAXUp

I haven’t written about brand in a while, but this one was worth it. Together with my colleague Thomas Wildberger from Prophet, I took a closer look at ROLEX decision to shut down Carl F. Bucherer — and what it tells us about brand strategy, luxury dynamics, and knowing when to cut your losses. Some brands thrive. Others fade. And some—no matter their history—simply don’t deserve to exist. Rolex’s move is a masterclass in discipline, control, and the power of strategic exits. Read our take here. 👇 #Luxury #BrandStrategy #Rolex #Watches