VXP Tech

🎙️ New Episode Alert: "If You’re Not at the Table, You’re on the Menu" In the latest episode of Tapped In Sales, Bud Dunn and Mike Hall tackle the high-stakes world of THC-infused beverages and what it means for beer distributors. As Bud says, “We need to be the adults in the room.” With nearly a century of experience managing controlled substances, beer distributors are uniquely positioned to lead responsibly in this emerging category. Why This Matters: Beer distributors have deep legislative ties, market knowledge, and a proven track record with controlled substances. But if we’re not part of this conversation, we risk being left behind—while others make decisions for us. Topics Covered: 💼 Legislative Power – Why beer distributors, with established political ties and industry knowledge, should be guiding this category. ⚖️ Regulation Risks – Lessons from the past (Four Loko, Alcopops) and how unregulated products can disrupt the market. 🧠 THC Beverage Potential – Why low-dose THC drinks are a promising opportunity for distributors. 📉 Profit Gaps and Solutions – How THC drinks can offset declining profits in traditional beer segments. 🚨 Future-Proofing – Why now’s the time to engage with lawmakers on THC drinks, whether you’re entering the space or not. 📲 This episode breaks down what’s at stake and why distributors must step up. Listen in to learn more, and join the conversation below—your insights matter! 🍎Apple Podcast: https://lnkd.in/e3zreMyd 📺Youtube: https://lnkd.in/ehVBTUGY #THCDrinks #Delta9 #BeverageIndustry #AlcoholIndustry #BeverageDistribution #BeerIndustry #SalesLeadership #SalesStrategy #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #TappedInSales #NBWA #NBWANextGen #VXP

In sales, trust and communication are key to driving long-term results. This episode dives into how to build lasting relationships with retailers by addressing challenges head-on. Great conversation between Bud and Mikey! 🤝 #BeerDistribution #SalesOptimization #TappedInSales #VXPTech

🎯 No Account is Perfect — There's Always More to Be Done! 🚀 In the latest episode of Tapped In Sales, Bud Dunn and Mike Hall dive into a game-changing insight for sales reps: there's no such thing as a perfect account. Even the best-looking accounts on paper have hidden opportunities. The key? Never stop looking for ways to improve. 💡 Whether it’s identifying underutilized space, unrepresented categories, or missed promotions, there’s always more to be done to optimize sales. Check out this powerful clip where Mike Hall shares why turning your back on an account could mean missing out on serious gains. 🏆 📺Youtube: https://lnkd.in/e-q2JxKk 🍎Apple Podcast: https://lnkd.in/eFFV6M4v   #TappedInSales #BeerDistribution #SalesOptimization #AccountManagement #VXPTech #BeerIndustry #SalesStrategy #BeverageIndustry #AlcoholIndustry #BeverageDistribution #SalesLeadership #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #NBWA #NBWANextGen #VXP

Looking forward to seeing everyone there!!!

🚨 Tapped In Sales New Episode Alert: How to Make Your PFP a Guaranteed Monthly Bonus – And Why You Shouldn’t 🚨 Incentives are supposed to motivate performance... but what happens when your team starts treating them like a guaranteed bonus? 💡 In Episode 26 of the Tapped In Sales podcast, we dive deep into the PFP Expecation Trap — the point where predictable bonuses stop driving results and start becoming expected. If your team is hitting their PFP every month without extra effort, it might be time to rethink your strategy. In this episode, Mikey and I break down: 💡 How to recognize when PFP has become expected by your team  💡The risks of predictable bonuses and how they can demotivate your team 💡Steps to shake up your PFP structure and reignite engagement 💡Real-life stories from our experience on how to successfully transform PFP into a real driver of results 🎧 Click play to hear more and learn practical strategies you can implement to boost performance without falling into the entitlement trap! 🎙️ Listen now to How to Make Your PFP a Guaranteed Monthly Bonus – And Why You Shouldn’t on all major podcast platforms. 📺Youtube: https://lnkd.in/e2BSwNDA  🍎Apple Podcast: https://lnkd.in/e5gGTaUJ   📥 Share your thoughts and let us know if you’ve experienced this with your team. We’d love to hear your insights and ideas! #SalesLeadership #PerformancePay #SalesIncentives #TappedInSalesPodcast #SalesStrategy #BeerDistribution #Leadership #TeamEngagement #BeverageIndustry #AlcoholIndustry #BeverageDistribution #BeerIndustry #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #TappedInSales #NBWA #NBWANextGen

As the beer industry continues to recover from COVID’s impact on the industry, we have been thinking a lot about the power of events in bringing people together and revitalizing the category. Just last week, I experienced it firsthand at the BINDER PARK ZOO Kegs & Corks event. Shoutout to the #1 board member (and my wife), Sara Dunn. Even on a rainy day, it was a packed-out event—and let’s just say we had to get a little creative with parking. 😉 But here’s the real takeaway: we’ve gotten away from events post-COVID, and having them come back is a game-changer. Events like these are a great way to get beer back in front of consumers and remind people why they love getting out and about. It's time to get serious about making this a part of our strategy again. Curious how events can re-energize your market? Catch the full episode where we talk about how to leverage events post-COVID to boost on-premise sales and drive brand engagement. 🎧 Listen now 📺Youtube: https://lnkd.in/eYFrDzcC   🍎Apple Podcast: https://lnkd.in/efebe5-3   #TappedInSales #BeerIndustry #OnPremiseSales #BinderParkZoo #LocalEvents #PostCovidComeback #BeerDistributors #MarketStrategy #BeverageIndustry #AlcoholIndustry #BeverageDistribution #SalesLeadership #SalesStrategy #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #NBWA #NBWANextGen

🔊 New Episode Alert: Tapped In Sales E25 🔊 Fresh off the red-eye from the NBWA convention, Mike Hall and Bud Dunn are back with another Tapped In Sales episode—and this one's packed with insights and laughs! We had an amazing time in San Diego, and we’re bringing back key takeaways that every beer distributor should be thinking about as on-premise sales evolve post-COVID. We dove into the discussion from a killer panel featuring Robbie Maletis, @Jim Koch from The Boston Beer Company, Alex Bergson, and Lester Jones—all heavyweights with a ton of experience navigating this shifting landscape. We talked draft beer making a comeback, smarter curation of taps (less is more!), and some tough but necessary conversations around profitability. If you’ve been feeling the effects of COVID on your on-premise strategy, this episode might just give you the shot in the arm you need. 🍺 Why You Should Tune In: ✔️How reducing tap handles can actually drive more sales and profit. ✔️The power of curation and why it matters more than ever post-COVID. ✔️Real-life insights from the NBWA convention on reviving on-premise strategies. Plus, we share a few stories from the road (let’s just say there was a rickshaw ride that didn't quite go as planned 😅). Catch the full episode now and let me know what you think! 📺Youtube: https://lnkd.in/eYFrDzcC   🍎Apple Podcast: https://lnkd.in/efebe5-3   #BeerIndustry #TappedInSales #OnPremiseSales #BeerDistributors #NBWA #DraftBeer #Profitability #SalesStrategy #BeverageIndustry #AlcoholIndustry #BeverageDistribution #SalesLeadership #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #NBWANextGen

What happens when a manager stops managing and starts coaching? 🤔 It’s a shift that can transform not only how teams perform but how leaders approach their role. As Mike Hall puts it: “I went from managing to coaching and leading—and those are two totally different things.” Want to dive deeper into what that shift looks like in action? Check out this clip and catch the full episode for more insights! 📺Youtube:  https://lnkd.in/eNGSFnsE     🍎Apple Podcast: https://lnkd.in/eUt6-eyx #Leadership #SalesManagement #Coaching #TappedInSales #MiddleManagement #SalesLeadership #VXPTech

🚨 New Tapped In Sales Podcast Episode Alert! 🎙️ Want to know the secret to unlocking discretionary effort from your team? This week, Mike Hall and Bud Dunn dive into "How Middle Management Builds a Million-Dollar Profit Culture." In this episode, we discuss: 🏆 How Mondo Duplantis broke the world record 10 times to maximize his earnings—just like middle managers can drive consistent success ⚙️ The key to tweaking the return on effort so your team goes above and beyond without relying solely on discipline 📈 Why aligning incentives from frontline reps to leadership can transform your sales strategy 🏅 How coaching and leading by example can change the game for middle management How coaching and leading by example can change the game for middle management 💼 🎧 Listen now and learn how to get your team to perform at the next level: 📺Youtube: https://lnkd.in/eNGSFnsE   🍎Apple Podcast: https://lnkd.in/eknJufTv #BeerDistribution #SalesLeadership #MiddleManagement #SalesIncentives #Profitability #SalesGrowth #BeverageIndustry #AlcoholIndustry #BeverageDistribution #BeerIndustry #SalesLeadership #SalesStrategy #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #TappedInSales #NBWA #NBWANextGen

🚨 Don’t Miss This AI Panel at National Beer Wholesalers Association 87th Annual Conversation! 🚨 On Tuesday, October 1st, from 12:30 – 1:45 p.m., join Bud Dunn, President of VXP Tech, as he takes the stage with fellow industry experts for a cutting-edge discussion on AI in the Beer Industry: Introducing AI Into Your Business and Never Looking Back (Part 2) 📅 Tuesday, October 1, 2024 🕧 12:30 – 1:45 p.m. Bud will be joined by: 🤖 Sean Mossman 🤖 Laura Melzow 🤖 Lester Jones 🤖 Bart Flaherty This two-part seminar, hosted by the Beer Industry Electronic Commerce Coalition (BIECC), will explore how AI is transforming the beer distribution industry. The panel will focus on real-world applications and how distributors are already using AI to streamline operations, make better data-driven decisions, and drive profitability. This is a must-attend for anyone looking to understand how AI can bring immediate benefits to their business—and why it’s something you don’t want to ignore. Get ready to learn: ✔️ How AI is being used in day-to-day operations ✔️ Practical examples of AI in the beer industry ✔️ The future impact of AI on distribution Add this to your NBWA agenda and be sure to stop by Booth 713 to learn how VXP Tech can help you leverage AI to improve your sales and profitability. #NBWA2024 #ArtificialIntelligence #BeerIndustry #TechInnovation #AIinBusiness #VXPTech #FutureofDistribution #tappedinsales