Walker Sands

Bad actors devise new ways to put data, organizations, individuals and communities at risk every day. No matter what industry you’re in, changes to the cybersecurity landscape impact all of us — and #CybersecurityAwarnessMonth offers an important opportunity to tune into what’s happening now. Three #CyberThreats top of mind for companies, influencers and marketers today: 1. Misinformation and disinformation 2. Insecure cloud strategies 3. Vulnerable critical infrastructure Dive into each risk with Katie Butler: https://bit.ly/48uN5hs

Given the vast number of resources on effective B2B blogging, you’d think most orgs can boast successful blogs. 🚨 Spoiler: Many can’t. The truth is there’s a difference between a good blog and great #ContentStrategy. Too often, teams jump to blog creation before they define an outcome-based program that can honor their business objectives and strengthen their reputation as a thought leader. In our own blog, Timothy Morral, SVP of Content at Walker Sands, explores how to set your blog up for success. Here’s a preview: 💡 Clarify your purpose: Define how your blog can best serve your business objectives. Keep up with your audience: Use data-driven insights like page views, click-through rates and social shares to understand what readers want. Balance #SEO and thought leadership: Prioritize #BlogOptimization but never at the expense of high-quality, thought-provoking content. Get more answers to your blog questions: https://bit.ly/4hbLroN

Are you heading to Money20/20 next week? We want to meet you! This year's event is all about how #AI, embedded payments, and real-time payments are transforming the financial services industry. We're excited to dive into the trends that will fuel growth for our #fintech clients. Drop us a comment, and let’s find time to connect in Las Vegas! Check out the sessions we’ll be attending: https://bit.ly/40eDskH

Ready to demonstrate your value and drive #B2B leads? A concise, well-researched tip sheet moves the needle 📝📈 Check out our tip sheet on great #TipSheets: https://bit.ly/4dVucW3

Last week, our #WSChicago office volunteered with Cradles to Crayons Chicago. Our team came together to sort and pack donations that will be delivered to children in need. A huge thank you to Cradles to Crayons for hosting us and for the incredible work you do! We're proud to be part of making a difference.

At Walker Sands, our schedules don’t hinder our commitment to support, which extends beyond our walls and into our community. In just a few hours with Cradles to Crayons, our #WSChicago team helped 150 local kids gear up for winter. Learn how you can support too ⬇️

Google's #ThirdPartyCookies reversal left many marketers shocked but not surprised. Our senior director of paid media, Christopher Shilney, weighs in: "It’s a blow for individual privacy in a time when trust in ads and marketing is low, but the industry will be unchanged by this decision. We've made tremendous strides towards collecting and using first-party data over third-party data. So the mantra remains the same: first-party data over third-party data. Ask permission. Build trust. Don’t be evil." Will this decision affect your #AudienceTargeting? https://bit.ly/40dKh62

Almost all #B2B marketers use AI as part of content creation. And why not? Generative #AI can aid research, personalize content and drive efficiency. But many marketers are still worried about overdoing AI use. We understand those worries. Strong oversight, clear guardrails and ongoing investigations are necessary to reap AI's rewards without sacrificing quality. Access in-depth insights on this issue: https://bit.ly/47VaQ21

Q4 hurdles in sales, content, and data take a toll on your #B2BMarketing efforts. How do you tackle these challenges to elevate your brand? Learn more tips from our on-the-ground B2B experts: https://bit.ly/40aZ7u2

Our #WSSeattle team volunteered at the Seattle Humane Society last month, landscaping and cleaning the dog-walking trails. Seattle Humane supports foster care and #PetAdoption for cats and dogs of all shapes and paw sizes. 🐾 We were grateful to help out and meet some of their cuddly shelter residents.