Wana Brands Foundation reposted this
Welcome to the Wana Brands Foundation home page! The purpose of this page is to share information about the Foundation and its mission as well as to provide regular updates on its activities and partners. I’m Nancy Whiteman and I am the founder of the Wana Brands Foundation. I’d like to give a bit of background on the foundation and how it came to be. In October of 2021, Wana Brands, the company that I co-founded in 2010, completed a transaction with Canopy Growth Corporation of Canada. The funds from this transaction enabled me to start this foundation. I have always had a strong desire to give back to the industry, to the communities that we serve, and to the world at large. To that end, our company mission of enhancing lives has always been intermeshed with my personal mission of doing my part to make the world a better place. The transaction with Canopy provided the resources that enabled me to do that on a much larger scale than I ever imagined through the Wana Brands Foundation. Starting a foundation is an interesting and challenging experience. When I founded the Wana Brands Foundation about a year and a half ago, one of the first questions we needed to address was the purpose of the foundation. With so much need in the world, how would we go about choosing where we wanted to put our time and resources? Because of our history as a company, this question was perhaps easier for me than it might be for others. For many years, Wana Brands (the company, not the foundation) has had an active Corporate Social Responsibility program that aligns with our company mission of enhancing lives. We supported a diverse group of organizations including social justice, housing, food security, climate change and sustainability, safety, community and connection, and mental health. These are all issues that speak to our hearts. For me, the most exciting thing about the Canopy transaction was the opportunity it provided to build on this framework but at a much larger level through establishing the Wana Brands Foundation. While we are focusing on a variety of issues that appear to be separate, what we have learned so far is that they are all far more interconnected than we originally understood. I plan to use this blog to share some of our thought process in setting priorities, how we think about the programs we want to support and how we evaluate impact. These are early days for the Foundation and we still have a lot of learning to do about how to be impactful and conscious givers. I hope you will join us on our journey. #EnhancingLives #Philanthropy #intersectionality #innovation #socialjustice