WE ARE THE BOARD

How are you feeling? 8 BOARD members reflect on the results of the 2024 Election. April Uchitel Travis Paul Martin Rachel Roberts Mattox Jordan Nasser Robyn Dutra Pardé B. Molly McDermott Walsh Julia Labaton I am a voter.

In times of rising tensions and soaring expectations, authenticity isn't just important—it's non-negotiable. Jordan Nasser, BOARD member and former executive at H&M, GAP, and Warner Bros, reminds us that your audience wants authenticity, especially as public sentiment intensifies. THE BOARD brings together top leaders—like Jordan—ready to work with your brand fractionally to navigate this tightrope. How do you speak your truth across platforms? How do you maintain trust with an audience that expects both authenticity and nuance? We're delving into this very challenge in our BOARD BRIEFING newsletter. Don't miss insights from industry leaders who have successfully walked this path, and many more. Subscribe now and learn how to keep your brand both relevant and genuinely connected with your audience. #THEBOARD #JordanNasser #AuthenticityMatters #BrandAuthenticity

In case you missed THE NEW GO-TO- MARKET Mandate. Subscribe to this Special Edition of THE BOARD BOOK to see what 32 Experts at WE ARE THE BOARD feel is critical for brands to break through the noise. If you are a Fashion, Beauty, Wellness or CPG founder or leader - our Community of vetted top talent is here to help you navigate these rapidly changing times. I personally listen to your challenges and connect you to the right talent at the right time. Hand-picked, seasoned leaders who are driven by impact and can help move the needle on your business with no ego or personal agenda - just their A-game and expertise, focused on getting you where you are want to go. Check out THE BOOK here https://lnkd.in/gZAqx49J And reach out to me at THE BOARD. https://lnkd.in/gqiaJyab April Uchitel

The brightest minds at THE BOARD are paving the path forward, demonstrating how brands can stay relevant and deeply resonate with values-driven audiences. Download THE BOARD BOOK: Special Edition – 'The New Go-To-Market Mandate' for exclusive insights from industry pioneers on building brands that stand the test of time. Comment ‘GTM’ to explore strategies that align your brand with what truly matters. #BrandStrategy #TheBoardBook #MarketLeadership #BuildingBrands 

Imagine gaining direct access to the architects of the world's top brands—their methods, their insights, and what they know about making brands resonate. THE BOARD BOOK: Special Edition – "The New Go-To-Market Mandate" is your exclusive look into the future of brand-building. Unlock the knowledge of industry pioneers. Comment GTM to access. Catherine Sadler April Uchitel Diego Uchitel Caroline Rothwell Gerstein Priscila Martinez #UnlockTheMystery #BrandAlchemy #TheBoardBook #InsiderAccess"

"As tensions rise, so do expectations." - Member Jordan Nasser (Chief Marketing Officer/Fractional CMO: Branding, Marketing, and Digital | Ex H&M | Ex Warner Bros. | Ex GAP) with the article we all need to read this week. 

Communications coach and crisis management consultant Jeanne Meyer advises how to communicate with the upcoming election.

What does it take for brands to stand out today? THE BOARD experts have shaped some of the world’s biggest brands, and now their insights are yours to explore—and even hire. Whether it’s connecting with a values-driven audience, building loyalty, or creating authentic content, they build brands that last. Take your brand further—download THE BOARD BOOK: Special Edition – “The New Go-To-Market Mandate” to gain insights from industry pioneers and find out how they can support your next big move. Comment GTM to access. Including insights from Adrienne Arieff Evan Fox our Editor-in-Chief and Creative Director Catherine Sadler and 30 other experts! #BrandEvolution #StrategicGrowth #AuthenticContent #TheBoardBook

"The election does not start on November 5th, the election ends on November 5th." At THE BOARD, we believe that every voice matters—in business and in democracy.   Voting is your power to shape the future and drive change. Text VOTE to 26797 to find out about your early voting options. April Uchitel I am a voter. #VoteWithPurpose #EarlyVotingMatters #LeadWithYourVoice #ValuesInAction

Yes, Gen Z is rewriting the rules for every aspect of brand and marketing—but they’re also breaking things. A new Vogue Business report in collaboration with Archrival explores how this cohort is undoing the traditional marketing funnel flow—and what it means for you. Claire Keys Pytlik takes you inside with a quick edit of the piece’s top takeaways and unexpected insights.