ATHLOS

Sometimes, it’s the smallest things that can have the biggest impact. Take racing bibs, for example. 🏃♀️ For years, women athletes have been competing with oversized pinned bibs that weren’t designed for their bodies, making it uncomfortable to move freely. But recently, ATHLOS — the women’s-only invitational meet set up by Reddit co-founder Alexis Ohanian did something different. 💡 They introduced racing bibs specifically tailored for women's bodies, and used adhesive instead of safety pins. A small tweak, but one that can make a difference in how an athlete performs.🏅 Ever thought a racing bib could impact performance in sports? Turns out, it can. 💭 #Innovation #WomenInSports #Performance 📸 : The Female Athlete Project

We're excited to share the latest outcomes from our Athlos NYC broadcast. **OVER 3 MILLION** people tuned in to watch @ATHLOS worldwide thanks to streaming partners ESPN, DAZN, YouTube, & X These athletes showed showed up, fans turned out – the rest is history. Learn more via The Athletic ↓ https://lnkd.in/eyMdN8tQ

Thank you to Tiffany & Co. for your partnership, creativity and excellence - crafting the world's first custom crowns for the winners of our inaugural event, Athlos NYC.

"Each announcement about ATHLOS this year continued to establish its legitimacy" 🔥 Katelyn Hutchison, M.S. breaks down for Forbes what we did to make one night = a whole different landscape for women's track ↓ 1️⃣ We got that $$ matters ATHLOS offered a top prize 2x bigger than any other track event before it. That gave these elite athletes the opp to the $ they deserve to keep training & keep competing. 2️⃣ VIBES You celebrate the best with the best, period. We had a red carpet, DJs, photographers and none other than Megan Thee Stallion herself—all there to celebrate the total greatness of these women... on AND off the track. The crowd was electric. 3️⃣ We made it about the athletes It wasn't just the Tiffany & Co. crowns & flowers at the finish line. We worked to create memorable moments for these hard-working women throughout the WHOLE night.  Thank you, Forbes! Just wait for PHASE II. This was just the start. Read the full piece ↓  https://lnkd.in/ekn-Ac6j

"Everyone here is getting PAID tonight" – Gabrielle Thomas 🤑 Big $ prizes + a 10% rev share mean that the elite female athletes at ATHLOS were *finally* running for what they're worth 💪 Learn more via NBC News ↓

Thank you to our athletes, our fans and our community. September 26 was a historic night with some of the fastest women in the world. And this is just the beginning.

We're proud to welcome our newest partners Therabody Strava Bandit Oiselle and Cincoro Tequila to Athlos NYC!

Today we're proud to announce our first official partner, Tiffany & Co.. We have worked with Tiffany & Co. to create six bespoke crowns for each of our inaugural winners. The crown’s design is inspired by New York and the beauty of the track itself, uniting the greatness of our athletes to the world’s greatest city. We can't wait to witness our winners crowned at Athlos NYC on September 26 at Icahn Stadium! https://lnkd.in/gKaB6xte

Join 5,000 of your friends as they all cheer for the fastest women in the world for one night at Athlos NYC. Have you purchased your tickets yet? 10% of all ticket revenues go straight back to the participating athletes. Athlos.com

See you in September! https://lnkd.in/g9jQQqbW