Ad Advance

📣 UnBoxed Opening Keynote Announcements📣 Thanks to Joe & Matt for the pics. I tuned in virtually. Here are the Amazon Ads new solutions, capabilities, and features announced today: Full-funnel Solutions (Paul Kotas) ➡ New Product Campaigns: A managed service solution to quickly introduce new products to consumers in the critical first 90-days after launch. A tailored media plan to kickstart a successful launch. ➡ Audience Bid Boosting for Sponsored Products & Sponsored Brands: Advertisers can now adjust their bids by audience signals. Brands can automatically increase their bids by different cohorts of audiences. ➡ Multi-Touch Attribution: Powered by hundreds of thousands of controls trials. MTA allows you to see how your upper funnel and mid funnel tactics contribute to conversions. Amazon DSP & Ad Tech (Kelly M.) ➡ New Amazon DSP Experience: Designed to help create and optimize campaigns more efficiently. This new DSP experience allows for faster campaign creation, better optimization, and more insights. ➡ Ads Data Manager:  Use any integrated partners and import data from wherever you store it. ➡ Ad Relevance: Rolled it out earlier this year, allowing relevant ads independent of ad ids. Improves addressability and lowers CPMs. ➡ Performance + Tactics: Ad Relevance powers Performance+ and Performance+ Tactics will now allow advertisers to automatically create line items based on prospecting, remarketing, and retention. Prime Video & Streaming TV (Tanner Elton & Danielle Carney) ➡ The Glitch on Twitch: New gaming activation. Brands cans live natively in video games. ➡ Prime Video Interactive Ads: Now available across more inventory. Insights & Reporting (Paula Despins) ➡ Optimal Frequency AMC Solution: Intuitive visualizations that you can configure in the AMC console on your own. No code needed. Helps you answer one of the biggest questions in marketing - how many ads does it take for a customer to reach conversion? ➡ Multi-touch Attribution (MTA): Mentioned above. Will show the relative contribution of each touch point to your sales. ➡ Conversion Path Reporting: The most popular insight report in AMC, now available to everyone! ➡ Long-Term Sales Insight: Helps you understand the value of NTB shoppers beyond immediate sales. Tells you the 12-month purchases associated with each marketing stage. AI (Jason (Jay) Richman) ➡ Audio Generator: Create engaging audio ads across all Alexa-enabled devices. You can select your own voice and tone and background noise. ➡ AI Creative Studio: All in one solution. You'll be able to generate, refine, and publish images and videos in the Amazon Ads Console, all within one experience. And finally: Mark your calendars for unBoxed 2025 in Nashville, November 10-12!

Sales data is great, but it only tells part of the story. That’s what most agencies are working with when it comes to advertising on Walmart. And that’s why our Development and Walmart team (shoutout to Andrew & Melissa!) have been working behind the scenes to get integrated with the Walmart Marketplace API. So now, in addition to being a part of the Walmart Connect Partner Network, we are also a certified Walmart Marketplace Solution Provider. This integration allows us to pull in overall business data, like Gross Merchandise Value (GMV), inventory, and product margins. GMV is total sales, so having this data allows us to calculate and track GMV growth, TACoS, and percentage of GMV attributed to ad sales – all crucial indicators in account health and growth. More data = improved strategy = better results. Nice work, team!