Locality

🚨 Part Three of our six-part MediaPost blog series is live. >> https://bit.ly/4hJT2vg    With time spent with streaming up 129% in just three years, it's now on par with broadcast. Keith Kazerman, Locality’s President of Streaming, discusses why blending these channels at the local level is “great news for the video ad industry.”    In Part Three, 'Local Impact: How Mixing Streaming and Broadcast with a Local Angle Can Help Build a Brand,' learn how using data and a local-first approach to advertising across streaming and broadcast can help brands drive meaningful connections with their audiences.   "When you really dig into local and begin to understand what differentiates the message you’re communicating from a one-size-fits-all approach, you start to break down consumer and consumption habits and all those community differences." - Keith Kazerman   #WeAreLocality #LocalAdvertising #MediaPost #Streaming #Broadcast #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

Double, double toil and trouble! 🕸️   Last week, Locality offices across the country brought Halloween to life with creative costumes, creepy decor, and a festive team spirit. From New York to Los Angeles, Atlanta to Seattle, and everywhere in between, here’s a look at how our offices celebrated this frightfully fun day! 🎃   Happy Halloween from all of us at Locality.   Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q Offices photos include: Locality's NY Office, Locality NY-Omega Team (Broadcast), Locality Channel Partnerships Team (Atlanta), Ashley Otero Ejona Gjata Christina Coloreo-Torres Dawn Bracco Dominick Sciangula Fayvia Jaysura James Parker Mary Byun Jeff Gomez Thomas Byllaardt John DeVan Christiana Willocks Lauren Garris Zach Mathis Elizabeth Dionne Lauren Shuckerow, MPH Tanya Giles Ray Karczewski John J. Sommese   #WeAreLocality #Halloween #Costumes #TeamSpirit #LifeAtLocality

Reach the holiday shoppers who want it all—right in their neighborhood. Holiday retail sales are projected to hit $1.3 trillion, with 77% of consumers favoring brands that connect with them on a local level. Combine local streaming and broadcast video advertising to reach nearly 94 million holiday shoppers each month and ensure your brand is the one they remember this season. Check out Locality's list of 3 local Holiday ad strategies for national and regional brands. >> https://bit.ly/4hBOA1m Get your brand on everyone’s wish list with Locality! #WeAreLocality #UnlockThePowerOfLocal #Holiday #LocalAdvertising #HolidayShopping #Streaming #Broadcast #AdTech #Localization #Personalization

In case you missed it last week .... Watch Locality & MediaPost's webinar, "Unlock Local Impact: Combining Streaming & Broadcast Advertising.” Register and view the webinar >> https://bit.ly/4fdbWsy Keith Kazerman, Locality’s President of Streaming, teamed up with MediaPost’s Lisa Singer to discuss how blending the precision of streaming with the reach of broadcast can elevate your local ad strategy. 💡 Explore how combining streaming and broadcast maximizes local market reach. 💡 Learn to leverage technology to tailor national messaging for local audiences. 💡 Review best practices to optimize your local ad buying strategy for success. #WeAreLocality #LocalVideo #Streaming #Broadcast #AdTech #AdvertisingInsights #DigitalMarketing #MarketingInnovation #Webinar #LocalAdvertisingMadeEasy

Don’t miss this must-watch video from our "Huckberry x Tacoma: Captivating Your Audience Through Commerce Storytelling" panel at the Marketing Innovation #BISummit, hosted by Accenture during Race Week in Austin! Featuring insights from Huckberry’s Bob Mott, Toyota North America’s Kaylea Spurgin, Saatchi & Saatchi's Tom Scott, and moderator Locality’s Brian Rieck, the discussion dives into how these brands use community-driven efforts and authentic storytelling to engage audiences and build loyalty. #Marketing #Innovation #MarketingInnovation #Accenture #RaceWeek #Austin #F1Austin #F1 #FormulaOne #F1RaceWeek

Exclusive report just released!   Locality teamed up with Digiday for ‘The State of Local Advertising Report: Evolving Messaging and Strategies for More Effective Audience Targeting and Engagement’ — a survey of brands, agencies, and media buyers on their local advertising strategies for 2025. Read the full report here >> https://bit.ly/4f3n23r With consumers demanding more targeted, personalized messaging and marketers facing increased pressure to demonstrate ROI, engaging in local advertising strategies is key to accomplishing both. Featuring takeaways from Locality's leadership, President of Streaming, Keith Kazerman, emphasizes: “Local doesn’t replace a national campaign — it enhances the goals of a national campaign. Reinforcing it with a local approach drives real consumer engagement and behavior in specific geographic areas.” President of Broadcast, Ann Pero Hailer, reinforces: “A smart local message takes advantage of premium inventory available on both mediums — broadcast and streaming. Working with Locality enables marketers to tailor their strategies, offering customized plans and content for every market.” In this report, you will find–  • Revenues & Budgets: A detailed look at trends in revenue and budget allocation for local advertising campaigns.  • Strategies & Channels: Effective tactics and platforms that maximize local reach and engagement.  • Local & National Messaging: Insights on the value of localized messaging as an extension to national campaigns.  • Measurement & Outcomes: Key metrics to evaluate the success of local advertising initiatives.   • Challenges & Opportunities: How to manage competition and overcome consumer fragmentation with local advertising, while identifying innovative avenues for growth.    #WeAreLocality #LocalAdvertising #Digiday #Streaming #Broadcast #CTV #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

The spookiest time of the year is here! 🎃      Halloween brings communities together through unique traditions and creative celebrations. From haunted houses to pumpkin patches, every region adds its own twist to the frightful festivities.      How does your community celebrate? Share your local traditions in the comments!     Wishing you a thrilling Halloween from all of us at Locality.     Looking for local advertising solutions? Get in touch with a Locality expert near you. >> https://bit.ly/3Uulo1Q     #WeAreLocality #Halloween #HappyHalloween 

⏰ Last call for to apply for Locality's Advertising Grant in partnership with the #NYCBCC! Black-owned businesses—don't miss this opportunity! Locality and the New York City Black Chamber of Commerce are offering an Advertising Grant to bring your brand to life with premium streaming ad inventory and expert campaign guidance. 👉 Apply here >> https://bit.ly/4gD4N65 • Access to Locality’s vast streaming ad inventory • Customized support for creating effective ad campaigns • Strategic ad placements across over 150 streaming channels in key markets Empower your brand in a way that counts—apply today! #WeAreLocality #NYCBCC #AdvertisingGrant #BlackOwnedBusiness #LocalAdvertising #EquityInAdvertising #CommunityImpact

One day left! Are you registered?   Join us tomorrow for Locality & MediaPost’s webinar, “Unlock Local Impact: Combining Streaming & Broadcast Advertising.”   🔗 Register now: https://bit.ly/4hdZY3A 🗓️ Tuesday, October 29, 2024 ⏰ 1:00 PM EDT – 2:00 PM EDT   Led by Keith Kazerman, Locality’s President of Streaming, and hosted by MediaPost’s Lisa Singer, find out how combining streaming precision with broadcast reach will transform your local video ad strategy and boost ROI.   You won’t want to miss this. Secure your spot now.   #WeAreLocality #LocalVideo #Streaming #Broadcast #AdTech #AdvertisingInsights #DigitalMarketing #MarketingInnovation #Webinar #LocalAdvertisingMadeEasy

Locality had a blast in the live studio audience at The Drew Barrymore Show with our fantastic agency clients!   It was a day spent strengthening partnerships, sharing laughs, and building connections right in the heart of NYC. 🎬   Big thanks to everyone who joined and made this day a memorable one! Here’s to more shared experiences and continued success together. Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q   Erik Rankin, Justin Edwards, Dave Baumgarten, Michael Sweeten, Alex Zoccali, Pamela Blake, John J. Sommese, Scott L., Matt Heller, Samantha Said, Ami Leben, Naomi Rodriguez, Salvatore Ragusa, Michelle Garyn, David Gabriel Falzon, Andra Ausby, Kira Essig, Donna Perone-Lyons, Horizon Media AudienceXpress, ITN, Active International, GroupM, Horizon Next   #WeAreLocality #ClientLove #DrewBarrymoreShow #CBS #NYCAdventures #SalesTeamFun #LocalAdvertisingMadeEasy