QRY

Remember when a simple discount was enough to keep customers coming back? Those days are gone. Today's ecommerce leaders are grappling with: - Skyrocketing customer acquisition costs - Fickle consumers jumping from brand to brand - Cut-throat competition in an oversaturated market - The constant pressure to innovate while maintaining profitability The digital marketplace has transformed the rules of customer loyalty, and many are struggling to keep up. Here's what you should do today ⤵

Signs your media buying strategy is stuck in 2020: You're still obsessing over last-click attribution Your budget allocations haven't changed in months "Full-funnel" means more bottom-funnel ads You can't explain the ROI of your brand campaigns While you're tweaking bids, your competitors are rewriting their strategies on ROAS and growth. It's time for a change: 1. Full-Funnel Thinking The days of bottom-funnel obsession are over. Top-performing brands understand that sustainable growth comes from nurturing customers at every stage: - Awareness: Build brand recognition and create initial interest - Consideration: Showcase your unique value proposition - Conversion: Drive sales with targeted offers and retargeting - Loyalty: Re-engage past purchasers for repeat business 2. Cross-Channel Attribution Single-touch attribution is dead. To truly understand campaign performance: - Implement multi-touch attribution models - Consider view-through conversions, not just click-based - Factor in offline impact for omnichannel brands 3. Leverage Predictive Analytics for Budget Allocation Stop guessing. Use data to inform your media mix: - Employ machine learning for trend forecasting - Utilize scenario planning to optimize the budget across channels - Continuously refine models based on real-time performance data Key insight: The most successful brands adjust budgets weekly, not monthly or quarterly. 4. Personalize at Scale Generic messaging no longer cuts it. Increase relevance to boost ROAS: - Develop customer segments based on behavior and preferences - Create dynamic creative that adapts to user context - Use first-party data to inform targeting and messaging strategies Challenge: How granular can you get without sacrificing reach? 5. Optimize for Lifetime Value, Not Just ROAS Short-term ROAS targets can hamper long-term growth. Instead: - Calculate and target ideal Customer Acquisition Cost (CAC) based on LTV - Invest in high-value customer acquisition, even at a lower initial ROAS - Develop separate strategies for new customer acquisition vs. retention Sometimes, lower ROAS now means higher profits later. 6. Use Automation, But Stay in Control Let machines do the heavy lifting, but keep the strategy human: - Utilize automated bidding strategies for efficiency - Employ AI for creative testing and optimization - But always set clear guardrails and regularly audit performance Over-reliance on automation can lead to missed opportunities and runaway spending. 7. Test Relentlessly, But Strategically Continuous improvement is key, but avoid testing fatigue: - Develop a structured testing roadmap aligned with business goals - Prioritize high-impact tests over minor tweaks Yesterday's winning formula is today's table stakes. Question/s? -- Did you know that we have a newsletter? Get FREE insights and analysis for advertising leaders. Sign up now. Link in the comments!

Impressions, click-throughs, viewability... Are these traditional metrics still steering your e-commerce strategy? It's time to shift gears. Welcome to the era of attention metrics: where dwell time, scroll speed, and emotional response are the new currency of digital success. Here's why smart ecommerce leaders are making the leap from clicks to engagement: 1️⃣ The Cookie Crumbles With third-party cookies going extinct, traditional reach and frequency metrics are becoming increasingly unreliable. Attention metrics offer a privacy-friendly alternative that doesn't rely on tracking users across sites. 2️⃣ Quality Over Quantity Impressions and click-through rates tell you how many people saw your ad. Attention metrics tell you who actually cared. 3️⃣ Cross-Channel Clarity As the customer journey becomes more complex, attention metrics provide a consistent way to measure engagement across channels. Whether it's a display ad, video content, or interactive experience, you're measuring what matters. 4️⃣ ROI Reality Check Pressure to demonstrate ROI? Attention metrics align more closely with actual business outcomes. They're not just vanity metrics - they're real metrics. Let's be clear: adopting attention metrics is no small feat. It's a fundamental shift in how we approach measurement, requiring changes in mindset, technology, and strategy. So, how can you start capitalizing on the attention economy? ✔️ Don't overhaul everything overnight. Begin by monitoring attention metrics alongside your traditional KPIs. ✔️ Focus on attention metrics that align with your specific business goals. ✔️ Upgrade your tech stack to effectively capture and interpret attention data. It's an investment that pays dividends in campaign effectiveness. ✔️ This isn't just a metrics change - it's a mindset shift. Make sure your team understands the 'why' behind the 'what'. At QRY, we're helping leading brands navigate this change. Want to learn more about how attention metrics can transform your ecommerce strategy? Let's talk.

Even the best-laid marketing plans can fall short. Smart ecommerce leaders always have a backup strategy. We've identified 9 high-impact tactics to rapidly boost revenue and hit your targets when you need that extra push. Pro tip: Prepare these in advance for swift deployment when needed. Sign up now: https://buff.ly/3SpsWmh

Marketing moves fast these days. Blink, and you might miss the next big thing. So how are top brands keeping up? We've been asking ourselves the same question. Our team's been digging into this, and we're excited to share what we've learned. We've just posted a deep dive on our blog: "QRY: Your Modern Marketing Excellence Partner." It's all about how we're helping brands navigate this wild world of modern marketing. We're talking real strategies, real results. Here's what we cover: ✔️The four key elements that drive marketing success today ✔️ How to balance building your brand with driving immediate results ✔️Our unique approach that keeps your marketing flexible and effective We also tackle the big challenges marketing leaders are facing right now. Trust us, you're not alone in this. Curious to learn more? Head over to our blog and check it out. Whether you're calling the shots or running campaigns day-to-day, there's something in there for you. [Link in the comments]

Huk was preparing to release a direct mail catalog, a major investment aimed at boosting brand recognition and significantly increasing online sales. The main challenge was making sure this conventional marketing method could succeed in today's digital-centric market. To meet this challenge, QRY developed a comprehensive strategy: We worked hand-in-hand with Huk's direct mail team. Our digital messages aligned perfectly with the catalog's content while maintaining a consistent brand image across all platforms. Before the catalog hit mailboxes, we launched digital campaigns to build anticipation. This included targeted social media ads, strategic display advertising, and email marketing to warm up potential customers. Our approach seamlessly blended digital and print elements. We created unified creative assets, customized messaging for each channel without losing the brand's voice, and used precise targeting to match the catalog's distribution. Throughout the campaign, we kept a close eye on performance metrics, shifting ad spending to the most effective channels and fine-tuning our audience targeting based on engagement data. This careful planning and execution paid off well. Here's what we achieved: ✔️ Campaign revenue shot up by 23% ✔️ Return on ad spend improved by 19% ✔️ The campaign's conversion rate increased by 20% These results underscore some critical lessons for marketers: → Combining different marketing channels magnifies their impacts → Constantly refining your approach based on real-time data is key to success → A unified message across all touchpoints strengthens your brand and boosts conversions What do you think about our strategy? To learn more about how we achieved this for Huk and other clients, visit our website. Link in the comments ￬ https://buff.ly/3WgQ4V1...

Is your brand ready for the D2C marketing revolution? The retail world isn't just changing—it's being completely reinvented. Brands are abandoning old-school wholesale strategies and diving headfirst into the direct-to-consumer (D2C) arena. But this isn't just a trend—it's a seismic shift that's reshaping how we connect, sell, and grow. This shift is driven by evolving consumer behaviors and technological advancements, making strong customer relationships, efficient logistics, and effective marketing more critical than ever. In our latest blog, Wholesale to D2C: Retail's New Path, we review this trend and explore how brand recognition and strategic media planning are pivotal to D2C's success. Ready to understand the future of retail? We’ve got the market data to back it up. 👉 Read the full blog [Link in the comments]

Slashing prices to boost sales? It's a trap. Sure, constant discounts might spike your numbers today, but they're silently eroding your brand's future. Here's what successful ecommerce leaders understand: ❌ The "bargain" reputation can destroy your profit margins. ❌ Customers stopped buying at full price and are always waiting for your next sale. ❌ The worst part is you had to cut prices even further, spiraling toward insolvency. But, you are not without options. Instead of discounting, here are 5 battle-tested strategies to boost sales without slashing prices: 1. Improve Your Value Proposition Instead of cutting prices, focus on the perceived value of your offerings: ⤷ Upgrade products with standout features. ⤷ Create an unboxing experience that delights customers. ⤷ Provide exceptional customer support that builds loyalty. ⤷ Offer additional value through informative guides or exclusive content. 2. Implement Strategic Media Planning Reach and engage your target audience effectively through coordinated efforts across various channels. Start with full-funnel media planning: ⤷ Use data-driven predictions for optimal budget allocation. ⤷ Implement precise audience targeting to focus on your most valuable customer segments. 3. Optimize Performance Marketing Boost sales without relying on discounts by: ⤷ Refining search engine marketing to capture high-intent customers. ⤷ Leveraging programmatic advertising for precise targeting. ⤷ Exploring strategic affiliate partnerships to expand reach. 4. Utilize Business Intelligence Understand which marketing efforts drive sales by: ⤷ Implementing attribution and analysis for actionable insights. ⤷ Using data visualization to quickly capture relevant customer information. ⤷ Applying data science for predictive modeling and customer segmentation. 5. Develop a Comprehensive Go-to-Market Strategy Identify key market opportunities through thorough research. ⤷ Develop a positioning that emphasizes your unique value. ⤷ Create a pricing strategy that reflects your brand’s true worth. ⤷ Plan product launches that generate excitement without relying on discounts. Building sustainable growth requires creating and communicating value, not racing to the bottom on price. Your next strategic decision could define your brand's future. Choose wisely.

Last week, our incredible QRY team converged in sunny San Diego for our annual offsite, and wow, what an experience! 🚀 We packed our days with everything from DiSC training to improv workshops, really digging into skill-building and team bonding. Some standout moments: · Sharpening our client services expertise · Identifying client red flags · Exploring innovative pitching techniques · Gaining invaluable insights on Q4 and Cyber 5 projections But it wasn't all work! We had plenty of laughs, shared meals, and created memories that will fuel our creativity and collaboration in the months to come. A huge shoutout to our amazing team for their engagement and enthusiasm. Your energy is what makes QRY truly special! 👏 Stay tuned for more updates and some professional shots that truly capture the spirit of our time together. 📸

How QRY Helped Delsey Increase Online Revenue by 142% in One Quarter 🔴 The Challenge Delsey, a global luggage brand, faced a critical turning point: - Only 3% of sales came from direct-to-consumer (DTC) channels - Needed to compete with disruptive DTC startups - Lacked in-house expertise to scale online sales 🟡 QRY's Strategic Approach 1. In-depth Analysis: Dove deep into historical data and market research 2. Custom Growth Strategy: Created a 12-month market forecast and media plan 3. Channel Optimization: Managed and continually optimized all digital campaigns 4. Partnership Mindset: Treated the engagement as a true partnership, aligning interests 🟢 Impressive Results In just one quarter: ✔️ 142% increase in online revenue ✔️ 136% growth in transactions ✔️ 52% boost in web traffic ✔️ 2.75% increase in average order value (AOV) Key Outcomes ↳ DTC sales grew from 3% to 7-8% of total sales ↳ Positioned Delsey for continued e-commerce growth ↳ Provided valuable consumer insights for future marketing Are you ready to unlock your brand's online potential? Contact QRY today to start your digital transformation journey.