There are more ways than ever to integrate a brand in a series, and reality competition is especially welcoming to brands. TMA's Jen Cowan discussed the opportunity with Business Insider.
TMA (The Marketing Arm)
Advertising Services
Dallas, Texas 48,210 followers
We create cultural resonance for brands. CHI | DAL | NYC | LA
About us
We create cultural resonance for brands. We have been crafting engaging content, memorable experiences, and dynamic partnerships for over 30 years. Headquartered in Dallas, with offices across the country and staff around the globe.
- Website
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http://www.wearetma.agency
External link for TMA (The Marketing Arm)
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Dallas, Texas
- Type
- Public Company
- Founded
- 1993
- Specialties
- marketing, digital, promotions, experiential, sports, entertainment, talent, influencer, sponsorship, shopper, content, social, music, creative, video production, college, talent, celebrity, and gaming
Locations
Employees at TMA (The Marketing Arm)
Updates
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Before we get out the vote in November, we're voting up Fred Schank's #SXSW panel on #collaborating with your new coworker, #AI. Vote by Sunday, please and thanks!
AI: It’s Not Just a Tool, It’s a Team Member
panelpicker.sxsw.com
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Still having arguments about funnels and brand vs. performance? You're not alone. But there's a way forward with Cultural Resonance as the North Star. Blair Zimelis explains.
How Cultural Resonance Powers Marketing Strategy
https://share.wearetma.agency
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You don't have to be a mathlete to save on home + auto. You don't even need Jake from State Farm's marker heat. Couldn't hurt, though. Thanks for picking "Teacher's Pet" as a Hot Spot, Ad Age! https://lnkd.in/gxVVmZ7v
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It's finally here it's here it's here it's here it's here it's here! TMA has a long and proud history of activating for the Olympic Games, and we are huge fans, ready to devour these games like a flaky, buttery croissant. 🥐 Allez-y!
What to Expect From the Paris Olympic Games
https://share.wearetma.agency
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The role of worldwide auto/mobility sponsor could be in play for LA 2028 and beyond. TMA’s Whitney DeMercurio spoke with Automotive News + Ad Age about the implications for the Olympic Games.
Behind Toyota's Olympics plans
adage.com
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We are going to miss our guy Andrew Robinson, but he's left an indelible imprint on TMA, our clients, and countless careers across the industry. If you've been influenced by Andrew's leadership, creative talent, and huge heart, let's hear it!
Andrew Robinson to Retire From The Marketing Arm as Chairman
adweek.com
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We made a handy list. Thanks for sharing, MediaPost.
Who Are The Most Marketable US Olympians At The Paris Games?
mediapost.com
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Long days, lovely settings, and affluent fans are some of the reasons luxury EVs are drawn to sponsoring golf and tennis. TMA's Whitney DeMercurio and Automotive News's Georgia Hall leaned in for a closer look.
Why golf and tennis tournament sponsorships are focused on EVs
adage.com
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A great roundup of timely concerns, including Trina Roffino's callout of excessive short-termism: "The focus on quick wins undermines the development of a strong brand identity and equity, which are essential for sustained success in a competitive market. We need to find balance in the back half of the year."
37 ad execs predict 2024 second half trends—and what they don’t want to see
adage.com