W3 - Web3 & Metaverse Marketing Network

Redacted stunned 320 of web3’s elite with a once-in-a-lifetime sky networking event from Dubai to Singapore to attend TOKEN2049. ✅ Throughout the 10-hour flight via Doha, passengers were treated to non-stop entertainment, games, giveaways, networking, and fun, with some of web3’s top KOLs and influencers ✅ On the Qatar Airways flight chartered by the Redacted team were key figures and partners from Polygon Labs, Animoca Brands, and Aethir, along with notable influencers such as Mario Nawfal, Professor Crypto, Andres Meneses, and the Crypto Banter team. ✅ Leading crypto-native travel booking service, Travala.com, enthused, “We sponsored the craziest #Web3 event ever!” ✅ Spearheaded by global web3 brand leaders Project Godjira and backed by prominent investors and web3 founders, including Animoca Brands, Polygon Ventures, Dingaling, and Yat Siu, Redacted elevated community-building and marketing to new heights – literally. ✅ At 47,000 feet, decked out in Redacted branding and flying high on pure good vibes, passengers enjoyed the experience of a lifetime with zero hierarchy on the flight. Business class and economy travelers mingled the whole way forging valuable connections and engaging in deep conversations with web3 legends. ✅ “We haven’t come down from this incredible high yet,” enthused @Shan Kumar Redacted CEO. “It really was an unforgettable experience and we’re delighted and humbled that so many of web3’s brilliant minds and top human beings took part. We can’t wait to show this amazing community what we have planned for them in Redacted’s ecosystem later this year.” Kevin Hagino #web3networking #web3marketing

Virtual Vote on Roblox: Part 2 Part 2 of our Virtual Vote interview with JUSTIN Hochberg. This is an innovative campaign designed to empower Gen Z to get involved in democracy through their favorite games on Roblox. Partnering with HeadCount Org and a collaborative team of top agencies and developers, Virtual Vote combines civic engagement with the interactive thrill of gaming. Here’s how it works: 🎮 Play & Engage – Gen Z players encounter interactive prompts while gaming on Roblox, encouraging them to check their voter registration status in just 60 seconds. 🎁 Exclusive Rewards – Players receive in-game rewards and enter raffles for unique, once-in-a-lifetime experiences when they check their status. 🦅 Meet Sam the Eagle – Sam, the hype-gear-wearing eagle, helps make learning about voting fun and engaging through mini-games and rewards. Designed with Super League’s tech, Sam helps us build a new future for civic engagement. Together with top creators and 30+ companies, they're using the power of gaming to empower the next generation and make a lasting impact. This initiative isn’t just a campaign, it’s a movement. Check it out for yourself https://lnkd.in/dqMjG-qt #VirtualVote #roblox #GenZ #vote #Democracy

Reflecting on the impactful discussions from our recent Beyond Pixels live event, we’re excited to share highlights from the Roblox Virtual Vote Panel! Missed it? The Virtual Vote Panel Now Available on YouTube https://lnkd.in/dMcJj-JK This session brought together industry leaders from Virtual Brand Group, Roblox, Super League, Sawhorse, and many more to dive deep into how interactive platforms like Roblox are shaping the future of civic engagement. With a consortium of 30+ brands across tech, media, and outdoor advertising, the Virtual Vote initiative is a groundbreaking project driving Gen Z to action, awareness, and real-world impact. Big thanks to all our panelists for sharing their insights and expertise! Now Vote!

Renowned filmmaker Roland Emmerich has shared details about his latest project, Space Nation, a television series connected to an Ethereum-based game of the same name. The series aims to expand the universe of the Space Nation game, a #web3 multiplayer experience that places players in the role of starship captains in a vast interstellar setting. Emmerich, known for his work on major science fiction films, is expected to bring his expertise to this unique blend of television and blockchain-based gaming. #web3marketing #web3games

Virtual Vote on Roblox: Part 1 Our CEO, Dan Barry, recently spoke with JUSTIN Hochberg, Founder and CEO of Virtual Brand Group Inc. about their latest initiative, Virtual Vote. This is an innovative campaign designed to empower Gen Z to get involved in democracy through their favorite games on Roblox. Partnering with HeadCount Org and a collaborative team of top agencies and developers, Virtual Vote combines civic engagement with the interactive thrill of gaming. This collaboration brings together industry heavyweights like Super League 's Matt Edelman, Nic Hill from Sawhorse Productions, and a host of other leading professionals and studios. Here’s how it works: 🎮 Play & Engage – Gen Z players encounter interactive prompts while gaming on Roblox, encouraging them to check their voter registration status in just 60 seconds. 🎁 Exclusive Rewards – Players receive in-game rewards and enter raffles for unique, once-in-a-lifetime experiences when they check their status. 🦅 Meet Sam the Eagle – Sam, the hype-gear-wearing eagle, helps make learning about voting fun and engaging through mini-games and rewards. Designed with Super League’s tech, Sam helps us build a new future for civic engagement. Together with top creators and 30+ companies, they're using the power of gaming to empower the next generation and make a lasting impact. This initiative isn’t just a campaign, it’s a movement. Check it out for yourself https://lnkd.in/dqMjG-qt #VirtualVote #roblox #GenZ #vote #Democracy

Tookey.io, a Tinder-like platform for #Web3 partnerships, has secured $375,000 in a pre-seed funding round, reaching a $5 million post-money valuation. The round was led by Blockchair, a leading private #blockchain search engine. The news about this investment was first revealed in Cryptonews, then approved on Blockchair’s official Twitter/X account, where they shared their excitement about supporting Tookey.io’s innovative approach to Web3 collaboration. “Tookey.io aligns perfectly with our vision of a more open and accessible Web3 ecosystem. By streamlining the partnership process, the platform empowers startups to leverage the power of collaboration, ultimately accelerating blockchain adoption," says Yedige Davletgaliyev, Chief Research Officer at Blockchair. “Tookey.io offers an innovative twist, like a B2B Tinder—not only helping you find a partner but also providing full control over settings, configurations, and options for collaboration. It’s a co-creation platform for building connections, reimagined for the Web3 marketing space,” adds Alex Batrachenko, Ex-Ethereum Foundation & Ex-Alchemy Growth Strategist. #web3marketing

Bitmedia.IO announced the debut of its new wallet-targeting technology, a key innovation in #Web3advertising. This feature allows advertisers to reach diverse #Web3 audiences with unparalleled precision, categorized by various metrics. #WalletTargeting technology enhances how brands interact with their Web3 consumers, delivering optimal ROI through advanced conversion tracking tools. Bitmedia.io Wallet Targeting: How It Works ✅ The technology begins with anonymous data collection when users link their wallets through Bitmedia.IO’s network of data processing partners or content providers. ✅ Each device is then anonymously identified, maintaining user privacy while enabling targeted advertising based on blockchain transactions. ✅ The next step involves segmenting the audience through blockchain analysis and classifying users by their transactions and wallet balances. ✅ This segmentation allows for a deeper understanding of the diverse preferences within the crypto community, ensuring the delivery of specially selected and relevant Web3 advertisements. ✅ Bitmedia.IO includes an innovative Web3 cookie library that facilitates comprehensive tracking of user interaction from initial ad exposure to final conversion. This feature provides advertisers with detailed insights into campaign performance and ROI. Bitmedia company plans to expand its Web3 audience reach, particularly by broadening categories such as #NFT holders, holders of various #cryptocurrencies including #BNB, #ETH, and #USDT, and participants in niche sectors like #DEX, #DeFi and #gaming. The company is dedicated to enhancing its wallet-targeting capabilities to better serve these diverse audience segments.

Live in LA? Awesome opportunity to attend and network at Beyond Pixels Show premier live event! We hope to see you there!!!

The #gambling world is undergoing an unprecedented change fueled by technology and innovation. From the advent of #cryptocurrency to #AI and #VirtualReality, gambling has definitely left the confines of glowing parlours with neon lights. The concept of #metaverse casinos is rapidly gaining global acceptance. Imagine stepping into a digital world where you can explore luxurious #MetaverseCasinos, interact with other players in real time, and engage in various gambling activities, all from the comfort of your home. Interesting article 📖

In the world of Roblox game development, success isn't just about creativity, it's about using data to constantly improve the player experience. During our recent Beyond Pixels interview with Alexandra (Alli) Guglielmino Guglielmino, SVP of Growth at Gamefam, she shed light on the critical data points they analyze to keep their games, like Sonic Speed Simulator, thriving. Here are the key data metrics Gamefam leverages: Session Length – How long are players staying in the game? This metric gives insight into how engaging the gameplay is and whether it’s capturing the players' attention over time. Retention Rates – Are players coming back after their first session? Strong retention indicates that the game has enough depth and ongoing excitement to keep players engaged long-term. Engagement – Beyond just logging in, how are players interacting with in-game elements? This can include tracking how often players complete quests, interact with NPCs, or participate in events, giving insight into what elements are working. Conversion Metrics – For branded collaborations, Gamefam looks at how well in-game experiences translate into brand engagement. For example, how many times players collected specific in-game items (like UGC rewards) tied to a brand. Cross-Game Behavior – Gamefam also tracks how players move across their portfolio of games. This is especially useful for events where players are encouraged to visit multiple games to unlock rewards, like in the Garfield movie activation. Player Feedback – Through data and community feedback (like Discord and social media interactions), Gamefam constantly learns what players love and what needs tweaking, allowing them to adjust the game and introduce content updates that align with player expectations. By analyzing these data points, Gamefam ensures their Roblox games aren’t just playable, they’re continuously evolving and improving, keeping players excited and engaged. Watch the full interview to learn more about how Gamefam uses data to drive the success of their games on platforms like Roblox. https://lnkd.in/dPc7Wzw8 #Gamefam #Roblox #GamingData #PlayerEngagement #DataAnalytics #ImmersiveMedia #GameDevelopment #DigitalEngagement