Web3 & Metaverse Marketing Network

Roblox X Shopify!!

China's metaverse-related industry is expected to grow fast in the next three years, thanks to continuing maturity and the application of key technologies including 5G, artificial intelligence, #blockchain, cloud computing and virtual reality, according to an industrial report. "Whether it's entertainment, social media, online education, telecommuting, or digital marketing, the #metaverse can offer entirely new experiences and models in the years ahead," said Rupert Hoogewerf, chairman and chief researcher of Hurun Report. Hoogewerf made the remarks after the HURUN Research Institute released a ranking report of 200 Chinese companies with the greatest potential in the metaverse in 2024. "The metaverse is considered a strategic emerging industry and will accelerate the promotion of #Nansha to become an innovation highland and emerging industry #incubation highland in the Guangdong-Hong Kong-Macao Greater Bay Area," said Hoogewerf. The report refers to companies based in the Chinese mainland, Hong Kong, Macao and Taiwan. For the main list, companies considered have a value of $1 billion or more. "There has been a clear trend of metaverse-related businesses in the past three years, especially in the fields of education, finance, tourism and healthcare," said Hoogewerf.

As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and the metaverse — to build bridges across intellectual properties and their fandom. 1️⃣ At this year’s US Open, the United States Tennis Association opened the first-ever dedicated gaming space inside New York City’s Billie Jean King Tennis Center, giving visitors the chance to play a smorgasbord of tennis video games including the official US Open Fortnite and #Roblox experiences. 2️⃣ During the official “fan week” prior to the start of the tournament, over 1,200 people passed through the space on a daily basis, according to (USTA) United States Tennis Association senior director of digital strategy Brian Ryerson. 3️⃣ “We realize, when it comes to #GenZ and even younger folks, sports fandom is changing,” Ryerson said. “They engage with sports in a very different way, and they want to be a little bit more hands-on in that engagement, and video games just translates that so well.” 4️⃣ So far, the USTA’s investment in gaming appears to be paying off, at least in terms of traffic. In the month since the US Open launched on #Fortnite, the game has been played over 5 million times, per Ryerson. Another 5.5 million players have visited the US Open’s virtual Roblox world, which launched last year. #metaversemarketing #robloxbrands #fortnitebrands #immersivemarketing #usta

Kudos to Olivia Lee for her performance at AWE Asia 2024

Check this out, it is amazing!!

Crafting a brand’s presence in the digital space is more than just showing up, it’s about creating meaningful, authentic experiences. Nic Hill shared some valuable insights in our recent conversation about how Sawhorse Productions approaches branding in platforms like Roblox and Fortnite. Instead of following a traditional playbook, Nic and his team dive deep into the brand’s core identity and translate it into immersive environments that truly resonate with users. For example, when working with Alo Yoga, they didn’t just slap the brand’s name on a game. Instead, they created a space that embodies Alo’s focus on well-being, offering users a unique experience that goes beyond typical gameplay. This approach not only engages users but also builds a deeper connection with the brand. Sawhorse Productions isn’t just pushing boundaries—they’re redefining them by turning branding into an immersive, interactive journey. Nic’s approach reminds us that in today’s world, successful branding is about creating experiences that people genuinely value. How are you bringing creativity into your branding strategy? Catch the full episode https://lnkd.in/daU2bzBs #Branding #ImmersiveContent #DigitalInnovation #UGCGaming #CreativeLeadership #TrailblazerPodcast Dan Barry Edward Regue © Sawhorse Productions

Crafting a production strategy that not only meets expectations but also pushes boundaries is a complex task. As Nic Hill highlighted in our recent interview, working with platforms like Roblox and Fortnite presents unique challenges. Balancing creative vision with technical demands, adapting to new technologies, and staying ahead in a space where the rules are constantly changing—it’s a lot to navigate. Nic shared how Sawhorse Productions tackles these challenges by turning uncertainty into a playground for innovation. It’s about more than just following a set plan; it’s about being agile, embracing new opportunities, and pushing the limits of what’s possible. Whether it’s creating immersive experiences that resonate or finding fresh ways to integrate brands into interactive platforms, the key is seeing every obstacle as a chance to innovate. In today’s world, a successful production strategy isn’t just about reaching the finish line—it’s about discovering new ways to get there. Nic’s insights remind us that the real breakthroughs happen when we step out of our comfort zones and explore the unknown. How are you overcoming the challenges of your production strategy? What new paths are you forging? Catch the full episode https://lnkd.in/daU2bzBs #ProductionStrategy #Innovation #ImmersiveContent #DigitalTransformation #UGCGaming #CreativeLeadership #TrailblazerPodcast Dan Barry Edward Regue © Nodo Ivanidze

Sony wants to "catalyze ecosystem growth and accelerate adoption by leveraging its vast global reach and technological expertise across entertainment, gaming, and consumer electronics." Sony Group is looking for its Sony Music Entertainment and Sony Pictures Entertainment units and a new global incubator to help it with a push into the blockchain and Web3 space. Last week, #Sony Block Solutions Labs, a joint venture between the Japanese conglomerate’s former Sony Network Communications Labs unit and Startale Labs, a Sony company established for the express purpose of “building new network infrastructure using blockchain technology, said that it has developed the #Soneium blockchain as the infrastructure network on which the company wants “to accelerate #Web3innovation.” “While the Internet has contributed to improving convenience worldwide, it has led to the centralization of a huge amount of information and the economic sphere online,” Sony said. “Web3 makes it possible to decentralize that concentrated power. Today, #Web3 faces two challenges: the current community of Web3 technology and services is limited to a few core users and there are numerous use cases that have yet to gain the traction to go mainstream with the general public. The creation of killer use cases is eagerly awaited.” #web3marketing

This list of the Top 100 Gaming Trends updated for September 2024 highlights exciting collaborations and immersive experiences in the gaming world. 🚀 From pop sensations to luxury car brands, the gaming industry continues to blend entertainment and innovation, offering players unique and engaging content. A few examples -- 1️⃣ Karol G, the award-winning pop sensation, is bringing her Latin rhythms to Fortnite’s Festival Season 5. Players can unlock exclusive Karol G Instruments and a custom Karol G Outfit through the Festival Pass’ Premium Reward Track. The event also features a groundbreaking playable concert experience blending Karol G’s iconic songs with Fortnite’s vibrant gameplay. 2️⃣ At Gamescom 2024, Porsche AG and Blizzard Entertainment created a unique experience by integrating Overwatch 2 with Porsche’s brand. The exhibition featured interactive elements like a karaoke area and a gaming zone. Porsche-inspired skins for D.Va and Pharah were available, and cosplayers brought these characters to life, enhancing the immersive experience for attendees. 💯 These 100 trends showcase the dynamic and ever-evolving nature of the gaming industry, where collaborations and innovative experiences continue to captivate and engage players worldwide. #fortnite #roblox #gaming #ugcgaming #ingameadvertsing #metaversemarketing

Roblox is updating its marketplace to enable #creators to grow their business on the #UGC platform. Good news for attendees to #RDC2024!!! 1️⃣ Upcoming changes will allow creators to sell #avatar bundles–consisting of bodies, clothing, and accessories—in both #Marketplace and within #experiences themselves. 2️⃣ Roblox said the tweak represents a "big step forward for creators" and will debut in the "coming months." 3️⃣ Currently, it's only possible to publish and sell individual items in Marketplace and experiences, but Roblox claims the addition of bundles will make buying and selling a more "convenient" experience. #metaveremarketing Nodo Ivanidze #ugcgaming #ugc3d