Sawhorse Productions

🎓✨ Welcome to Shiz University! ✨🎓 The magic of Wicked is alive in WICKED RP, now on Roblox! 💚🌪️ Fly like Elphaba or float through the sky in Glinda’s bubble 🫧🤍. Buy tickets and earn free UGC! Your adventure starts here: https://lnkd.in/gCkrG6Qf 🧙♀️✨ #UniversalPictures #WickedMovie #Roblox #DefyGravity #Client

⚡ ⚡ ⚡ Sawhorse Client Spotlight ⚡ ⚡ ⚡ Exciting news! Walmart’s young adult clothing brand, No Boundaries, has officially launched on NAVER Z (ZEPETO). Our team at Sawhorse is thrilled to build on our work with Walmart to engage younger audiences by activating this rapidly-growing UGC platform. The NoBo drop includes ten virtual versions of pieces from the line’s Fall collection. And we brought the community in by collaborating with Zepeto creator, Xexi, to design limited edition items. We also created a twisted prep photobooth backdrop, knowing that Zepeto users love the in-game photo booth function. Sawhorse is passionate about helping brands navigate the immersive/gaming space. Is Zepeto new to you? It’s a platform to watch – ultra fast growth, truly global user base and a highly engaged community. Check out the trailer below! And head over to our co-founder and head of interactive, Nic Hill’s, profile to learn more about why Zepeto should be a part of your immersive brand strategy. #Zepeto #Walmart #GenZFashion #UGC #Gaming #Sawhorse #Client

The best immersive experiences are not always about car races and monster chases. The smart use of XR technology in business can be transformative for business operations. That’s why the Sawhorse Productions team was so excited to dig in with Roblox to create the Roblox Industry Space, a new immersive experience to engage candidates who are already in the interview process at the company. See more about it here: https://lnkd.in/g2grSHdb We know that the way people prefer to consume information has changed forever. Complex info packets and long, dull videos are just not relevant anymore. And the team at Roblox understands this better than most companies. Here are some great examples: Last year, Sawhorse worked with the team at Roblox to develop the Roblox Career Center, where candidates can immerse themselves in the platform and experience what it’s like to be a part of the company. See it here: https://lnkd.in/e_8riDgC In September, Sawhorse worked with Roblox to create the Brands Experience, an immersive way to help brands and agencies discover and learn how to activate on the platform. See it here:  https://lnkd.in/gzkDgyWr There’s so much value in building immersive experiences for businesses – from recruiting to onboarding to employee engagement. Reach out to us to learn more! #roblox #innovation #marketing #ugcgaming #robloxindustryspace

The Webby’s are known as the Internet’s highest honor. And it was the Sawhorse team’s honor to host Webby’s GM Nick Borenstein for his Webby Talk series. He shared incredible insights about how “brain rot” is influencing online content and experiences.    Nick’s best piece of advice: Embrace the absurd. As more people are chronically online, Nick pointed out that niche obsessions have taken center stage. From The Real Housewives to Moo Deng, today’s online content is often, well, absurd. It’s funny, weird, and comes and goes faster than ever before. As a result, “brain rot” is changing expectations of what people want to engage with online, including brand content.    So, here are three ways Sawhorse believes marketers can embrace the absurd: 🤣 Have a sense of humor. Online audiences are craving things that are funny and playful. Brands have permission to lean into humor. We’ve seen this with successful campaigns like “Swishy Time” for our client TheraBreath. 💡Embrace AI responsibly. The lifespan of online trends is shorter than ever. AI tools can be used to quickly create highly-customized content that people love. We recently used the first commercial AI video creation tool for a campaign for Coca-Cola’s Cappy beverage to create videos customized to each consumer. 🪞Reflect your audiences. You might be wondering how to keep up with each new online obsession. Great insights are invaluable. But, surrounding yourself with your audiences is key. That is why we are so proud to have a team at Sawhorse that brings such great perspective (and absurd online obsessions) to our work. Thank you Nick and the Webby team!

Ken Jeong brought the noise with Cottonelle.

Please join Sawhorse for an #LATechWeek event! The Beyond Pixels Experience: Where UGC Meets Entertainment will bring together leaders in immersive, gaming, and entertainment for an amazing night in the Hollywood Hills. Be our guest! Register here: https://lu.ma/gb0anlk9

Amazing to see Virtual Vote come alive in Times Square! The Sawhorse team is excited to be a part of this incredible and important campaign. Thanks for bringing us all together, JUSTIN Hochberg. Check your voter registration status here: https://lnkd.in/gGTkNHCK

Jennifer "Sudson" finally got to hang with the Dawn ducks in this Matthew Pollock directed spot. Produced, edited, and finished by Sawhorse.

Who went to LA Comic Con this year? If you missed out, don't worry. Check out the highlights from our co-founder and head of interactive, Nic Hill 🔜 Ad Week.

#UnrealFest 2024 Seattle last week was awesome. What an amazing three days of learning, networking and partying with some of the leading minds in the Epic Games, Fortnight, Unreal Engine and UGC gaming space. Sawhorse Productions was proud to attend and soak it all up. 🐢 Major takeaway: In addition to the general funtional and discovery improvements, the upcoming Teenage Mutant Ninja Turtle Fortnight UEFN announcement was huge! Paramount is opening up the TMNT IP so UEFN builders can use official art assets to build and publicly publish their own official Turtles games. Monetization is split between creator/platform/IP holder. This is a massive step forward for brand-safe co-creation and super fandom! Big shout out to the inspiring minds in the UEFN space! Thanks for the though-provoking conversation. Let's keep building. 🦾 80 Level Joe Pierpont Nick Grant Rob Di Figlia Alex Bailey Hannah Lowry Rachel Stones Riley Tanabe Click Media Jehanzeb Ahmad 🔜 Unreal Fest Seattle Nicholas Motamedi GEEIQ Charles Hambro Umer Abbas 🔜 AdWeek NYC Grace Lind Notef KAWAMOTO Sleighted Sloth Adam Kyle Wilson Polyform Anne-Margot Rodde Creators Corp. #ugcgaming #fortnite #metaverse #innovation #TMNT #UEFN