W3 - Web3 & Metaverse Marketing Network

Virtual Vote on Roblox: Part 1 Our CEO, Dan Barry, recently spoke with JUSTIN Hochberg, Founder and CEO of Virtual Brand Group Inc. about their latest initiative, Virtual Vote. This is an innovative campaign designed to empower Gen Z to get involved in democracy through their favorite games on Roblox. Partnering with HeadCount Org and a collaborative team of top agencies and developers, Virtual Vote combines civic engagement with the interactive thrill of gaming. This collaboration brings together industry heavyweights like Super League 's Matt Edelman, Nic Hill from Sawhorse Productions, and a host of other leading professionals and studios. Here’s how it works: 🎮 Play & Engage – Gen Z players encounter interactive prompts while gaming on Roblox, encouraging them to check their voter registration status in just 60 seconds. 🎁 Exclusive Rewards – Players receive in-game rewards and enter raffles for unique, once-in-a-lifetime experiences when they check their status. 🦅 Meet Sam the Eagle – Sam, the hype-gear-wearing eagle, helps make learning about voting fun and engaging through mini-games and rewards. Designed with Super League’s tech, Sam helps us build a new future for civic engagement. Together with top creators and 30+ companies, they're using the power of gaming to empower the next generation and make a lasting impact. This initiative isn’t just a campaign, it’s a movement. Check it out for yourself https://lnkd.in/dqMjG-qt #VirtualVote #roblox #GenZ #vote #Democracy

Tookey.io, a Tinder-like platform for #Web3 partnerships, has secured $375,000 in a pre-seed funding round, reaching a $5 million post-money valuation. The round was led by Blockchair, a leading private #blockchain search engine. The news about this investment was first revealed in Cryptonews, then approved on Blockchair’s official Twitter/X account, where they shared their excitement about supporting Tookey.io’s innovative approach to Web3 collaboration. “Tookey.io aligns perfectly with our vision of a more open and accessible Web3 ecosystem. By streamlining the partnership process, the platform empowers startups to leverage the power of collaboration, ultimately accelerating blockchain adoption," says Yedige Davletgaliyev, Chief Research Officer at Blockchair. “Tookey.io offers an innovative twist, like a B2B Tinder—not only helping you find a partner but also providing full control over settings, configurations, and options for collaboration. It’s a co-creation platform for building connections, reimagined for the Web3 marketing space,” adds Alex Batrachenko, Ex-Ethereum Foundation & Ex-Alchemy Growth Strategist. #web3marketing

Bitmedia.IO announced the debut of its new wallet-targeting technology, a key innovation in #Web3advertising. This feature allows advertisers to reach diverse #Web3 audiences with unparalleled precision, categorized by various metrics. #WalletTargeting technology enhances how brands interact with their Web3 consumers, delivering optimal ROI through advanced conversion tracking tools. Bitmedia.io Wallet Targeting: How It Works ✅ The technology begins with anonymous data collection when users link their wallets through Bitmedia.IO’s network of data processing partners or content providers. ✅ Each device is then anonymously identified, maintaining user privacy while enabling targeted advertising based on blockchain transactions. ✅ The next step involves segmenting the audience through blockchain analysis and classifying users by their transactions and wallet balances. ✅ This segmentation allows for a deeper understanding of the diverse preferences within the crypto community, ensuring the delivery of specially selected and relevant Web3 advertisements. ✅ Bitmedia.IO includes an innovative Web3 cookie library that facilitates comprehensive tracking of user interaction from initial ad exposure to final conversion. This feature provides advertisers with detailed insights into campaign performance and ROI. Bitmedia company plans to expand its Web3 audience reach, particularly by broadening categories such as #NFT holders, holders of various #cryptocurrencies including #BNB, #ETH, and #USDT, and participants in niche sectors like #DEX, #DeFi and #gaming. The company is dedicated to enhancing its wallet-targeting capabilities to better serve these diverse audience segments.

Live in LA? Awesome opportunity to attend and network at Beyond Pixels Show premier live event! We hope to see you there!!!

The #gambling world is undergoing an unprecedented change fueled by technology and innovation. From the advent of #cryptocurrency to #AI and #VirtualReality, gambling has definitely left the confines of glowing parlours with neon lights. The concept of #metaverse casinos is rapidly gaining global acceptance. Imagine stepping into a digital world where you can explore luxurious #MetaverseCasinos, interact with other players in real time, and engage in various gambling activities, all from the comfort of your home. Interesting article 📖

In the world of Roblox game development, success isn't just about creativity, it's about using data to constantly improve the player experience. During our recent Beyond Pixels interview with Alexandra (Alli) Guglielmino Guglielmino, SVP of Growth at Gamefam, she shed light on the critical data points they analyze to keep their games, like Sonic Speed Simulator, thriving. Here are the key data metrics Gamefam leverages: Session Length – How long are players staying in the game? This metric gives insight into how engaging the gameplay is and whether it’s capturing the players' attention over time. Retention Rates – Are players coming back after their first session? Strong retention indicates that the game has enough depth and ongoing excitement to keep players engaged long-term. Engagement – Beyond just logging in, how are players interacting with in-game elements? This can include tracking how often players complete quests, interact with NPCs, or participate in events, giving insight into what elements are working. Conversion Metrics – For branded collaborations, Gamefam looks at how well in-game experiences translate into brand engagement. For example, how many times players collected specific in-game items (like UGC rewards) tied to a brand. Cross-Game Behavior – Gamefam also tracks how players move across their portfolio of games. This is especially useful for events where players are encouraged to visit multiple games to unlock rewards, like in the Garfield movie activation. Player Feedback – Through data and community feedback (like Discord and social media interactions), Gamefam constantly learns what players love and what needs tweaking, allowing them to adjust the game and introduce content updates that align with player expectations. By analyzing these data points, Gamefam ensures their Roblox games aren’t just playable, they’re continuously evolving and improving, keeping players excited and engaged. Watch the full interview to learn more about how Gamefam uses data to drive the success of their games on platforms like Roblox. https://lnkd.in/dPc7Wzw8 #Gamefam #Roblox #GamingData #PlayerEngagement #DataAnalytics #ImmersiveMedia #GameDevelopment #DigitalEngagement

Growing up in a small town, Nodo Ivanidze quickly realized that opportunities weren’t going to come to him. He had to go out and find them. His key advice? Never let your environment define your potential. Instead, focus on expanding your vision and skills beyond what’s immediately available to you. Whether through travel, education, or building networks across borders, Nodo believes that mindset and persistence can help anyone break through geographical limits. Another critical piece of advice from Nodo: Seek global connections. His journey took him from a town of 10,000 to California at 17, and later back to Georgia where he built successful ventures. He emphasizes that leveraging global experiences and relationships has been crucial to his growth as an entrepreneur and leader. For anyone feeling limited by their environment, Nodo’s message is clear: Dream big, work hard, and always push beyond what you think is possible. Watch the full interview to learn more about how Nodo overcame the challenges of growing up in a smaller country and built a global career. https://lnkd.in/dwVERk7R #MetaViu #NodoIvanidze #OvercomingLimits #Entrepreneurship #TrailblazerSpotlight #GlobalMindset #Leadership #Innovation #GrowthMindset

After successfully building several tech ventures in Georgia, including digital advertising platforms and even organizing electronic music festivals, Nodo Ivanidze wanted to expand his impact beyond his own projects. That’s when he turned to angel investing. He saw it as an opportunity to support emerging companies with his expertise, while also staying connected to innovative ideas across tech and Web3. By investing in and advising early-stage startups, Nodo has been able to contribute to exciting projects in AI, fintech, and Web3, helping them navigate the same challenges he faced as an entrepreneur. For Nodo, it’s not just about financial backing, it’s about connecting with driven founders and sharing the lessons he’s learned along the way. His experience in startups and angel investing has also helped shape the strategic growth of MetaViu.io, positioning the company as a leader in immersive media and digital engagement. Check out the full interview to hear more about Nodo’s journey into startups and angel investing. https://lnkd.in/dwVERk7R #MetaViu #NodoIvanidze #AngelInvesting #TrailblazerSpotlight #Startups #Entrepreneurship #Leadership #TechInnovation

At 17, Nodo got his first taste of the world when he studied in California, which opened his eyes to the possibilities beyond his home country. This pivotal experience showed him that no matter where you’re from, nothing is impossible if you’re willing to push beyond your surroundings. That mindset has driven Nodo throughout his journey, from building digital advertising platforms in Georgia to leading MetaViu.io and redefining immersive media on a global scale. His story is a testament to how even the smallest beginnings can lead to groundbreaking innovation. Watch the full interview to hear more about Nodo’s inspiring journey and how it shaped MetaViu.io’s vision for the future. https://lnkd.in/dwVERk7R #MetaViu #NodoIvanidze #TrailblazerSpotlight #Entrepreneurship #ImmersiveMedia #Inspiration #Leadership #SmallTownToGlobalImpact

During a recent Trailblazer Spotlight interview, Nodo Ivanidze, CEO of MetaViu.io, shared the story behind one of the company’s most exciting projects, bringing the beloved YouTube character Giraffe Jose into the world of immersive, educational games. As Nodo Ivanidze explained, Giraffe Jose is a huge favorite among young children in Georgia, much like Mickey Mouse in the U.S. But instead of just watching passive YouTube videos, Nodo saw an opportunity to take this character and create interactive educational experiences that would help children learn through play. The MetaViu.io team focused on making learning fun and engaging by blending familiar entertainment with tools for developing skills like color recognition and early literacy. The approach was simple but powerful: take what kids already love and build something meaningful around it. It’s a great example of how MetaViu.io is thinking differently about immersive media and responsible digital engagement. Check out the full interview to hear more about how Giraffe Jose is evolving from YouTube star to educational tool! https://lnkd.in/dwVERk7R #MetaViu #NodoIvanidze #ImmersiveLearning #GiraffeJose #EducationalGames #InteractiveMedia #DigitalInnovation