Weidert Group

“AI won’t replace industrial marketers. But industrial marketers who use AI will replace those who don’t.” 😱 Scary thought? It doesn’t have to be. In our latest episode of #TheChangeOverPodcast, our Director of Creative Strategy Jo Phillip pulls back the curtain on how we’re actually using AI in industrial content creation. No theory — just real applications and lessons learned from two years of implementation work. What you’ll learn: - Tools that are actually worth your time - How to prep better SME interviews (in half the time) - Why human quality control is always a must - How AI enables next-level personalization You can spend a lot of time and effort deciding how to move forward, or you could just shorten your learning curve — by listening now. 😉 Link to full episode in comments.👇 #B2Bmarketing #AImarketing

Are you struggling to keep ahead of the shifting digital landscape and the new customer behaviors that go along with it? Are you confident that the lead gen strategy and sales processes working for you now will continue to work in the future? At the Nov. 13 HubSpot User Group (HUG) Greg Linnemanstons will provide the top industrial sales & marketing plays to implement now to revitalize lead gen and achieve high-impact results. Sign up (it’ll cost you zero dollars) to catch insights from Greg as he: • discusses the impact of a shifting digital landscape on the buyer’s journey • identifies top sales & marketing plays to implement now • explains how to ensure your lead gen strategy and sales processes remain effective and goal-focused in the face of rapid change We can’t wait to share these plays and move you towards a strong finish to 2024. Registration link in comments. #HubSpotUserGroup #AppletonHUG #LeadGen #IndustrialMarketing #IndustrialSales

Hey, we know that voice! Greg Linnemanstons was recently a featured guest on the NEW Manufacturing Insights podcast, talking about: • the state of #industrialsales and marketing landscape • #leadgen plays that are working now • sneak peek of his upcoming #MFGFIRST session Speaking of which, there's still (a little) time to register to hear him dive deeper at the event on Oct. 30 in Green Bay. Thank you to @Ann Franz of NEW Manufacturing Alliance and @Kate Bruns of Insight Publications for an insightful conversation! #Manufacturing #B2Bmarketing #B2Bsales #podcast

🤖 AI in sales: threat or opportunity? (You can probably guess our stance.) In a recent episode of #TheChangeOverPodcast, Rick Kranz and Greg Linnemanstons dug deep into how AI is reshaping B2B sales. Spoiler alert: It's not about replacing humans, it's about making them superheroes! 🦸♂️🦸♀️ Discover how AI can: • Supercharge your prospect research • Unlock organization-wide sales insights • Help you sell better and book more of the right meetings Ready to leverage AI in your sales process? Check out our latest blog recapping the key takeaways from the episode and then give it a listen for yourself. #AIinSales #B2BSales #SalesTech https://hubs.li/Q02Vtkd20

One week from tomorrow! 📣 Don't miss the best manufacturing event of the year in Northeast Wisconsin: Manufacturing First on October 30 at the Resch Expo in Green Bay. Don't miss our very own Greg Linnemanstons presenting on strategic plays for lead gen in a time of disruption. Thanks to NEW Manufacturing Alliance and Insight Publications for this first-rate annual event! Learn more at https://hubs.li/Q02VpZLT0 #MfgFirst #manufacturing #wisconsin #leadgenw

INBOUND 2024 confirmed a significant shift in search behavior: Traffic from traditional search is projected to drop by 25% in the next 18 months. 📉 What does this mean for industrial marketers’ content strategies? ICYMI: in our latest episode of #TheChangeOverPodcast, Nicole Mertes and Chelsea Drusch explore how to adapt, starting with: Putting HUMANS first: • Your people over your brand (SMEs are the new influencers!) • Audience insights over keywords • 1-to-1 personalization using AI Less measurable? Less reportable? Yes — for the moment. More genuine, effective, and HUMAN? 💯 Yes. Hear Chelsea and Nicole’s full analysis and tons more takeaways from #INBOUND2024. Listen now — link in the comments 👇 #INBOUND24 #IndustrialMarketing #ContentStrategy

We don’t just work at Weidert Group – we own the place (with some help from ESOP Partners)! You don’t have to be a mind reader to know employee ownership has our team dreaming big about the future … or do you? #ILoveMyESOP

Streamline your lead management with #HubSpot's Prospecting Workspace! in this short Weidert #HubSpotHowTo video, Consultant and #HubSpotguru Brian Loesch demonstrates just how easy it is to create and assign leads. We 💖feedback! Add your questions and comments below ⬇️ #HubSpotTipsAndTricks #HubSpotProspecting #WeidertHowTo #LeadGen #SalesTips

INBOUND 2024 revealed huge technological shifts — and equally huge changes in people’s online behavior. Industrial marketers will want to take note: 🤖 AI agents are transforming marketing operations 🔎 Search has evolved beyond Google — are you adapting? 🌟 Human perspective and expertise is more valuable than ever — how will you share those of the humans behind your brand? Ready to lead the change for your go-to-market team? Our latest blog unpacks the trends and offers highlights from our latest episode of #TheChangeOverPodcast. #INBOUND2024 #INBOUND24 #IndustrialMarketing #AImarketing https://hubs.li/Q02TF5-W0

Attention WI manufacturers! 📣 Last chance to register for Manufacturing First on October 30 in Green Bay! This is your chance to recharge your marketing and sales strategy heading into 2025! Hear from our very own Greg Linnemanstons about the changing landscape of sales and marketing and how to uncover and close qualified leads in this new reality with strategic plays. Learn more and sign up now. Link 🔗 in comments! #MfgFirst #manufacturing #wisconsin #industrialsales #industrialmarketing