Loving these takeaways from the recent Entrepreneurs' Organization – EO Portland Chapter panel featuring our own Scott Ericson alongside Talie Smith of Smith & Connors and Trevor Graves of Nemo Design! Smart branding is integral, not optional 👏👏👏 Thanks for the recap, Smith & Connors! Entrepreneurs' Organization #entrepreneurs #branding
Smart, disciplined branding isn't just nice to have — it's essential. Yet many businesses undervalue this crucial investment. Our CEO Talie recently joined Trevor Graves of Nemo Design and Scott Ericson from Wheelhouse 20/20 on a panel for Entrepreneurs' Organization – EO Portland Chapter to discuss why brand strategy deserves equal priority with business strategy. Some key takeaways from the conversation: 💪 The world's strongest companies have the most strategic brands — they’re thinking from multiple angles. 💰 Even with limited resources, investing in solid brand strategy is vital — don't gloss over it. It can be as simple as writing some key thoughts down and staying disciplined. 💼 Effective branding aligns deeply with business goals. 👂🏼Understanding your audience's fears, wants, and needs is crucial. That’s at the core of it all. In today's noisy world, a clear, meaningful brand helps entrepreneurs cut through and connect. Thank you to Raymond Tsang for capturing the event in photos and video! #BrandStrategy #BusinessGrowth