Whiteboard

We’re so excited to introduce Spark, a monthly activity magazine for kids to get lost in. Every magazine has 25 pages of unique activities that kids love. Perfect for ages 4-8 all activities are easy to understand and complete—regardless of reading level! Our team was entrusted to design every aspect of this magazine. Huge kudos to Mark Walter and Patricio Juarez for making it happen.

Breadbox leverages the educational expertise of Junior Achievement to provide a free financial education tool for companies to provide to their employees. Companies now have a free tool that allows their employees to learn and track progress in skills such as building credit, funding education, and investing. Users have access to test their skills, find areas needed for improvement, and access additional tools including a budget tracker. To match Breadbox’s encouraging and optimistic approach to learning, the brand evolved into a bright, energetic, and lively experience. We created several assets from gamified badges and financial illustrations, to a whole educational platform system with an emphasis on making a system that was easy to scale and maintain. The system of colors and shapes are applicable all the way from thumbnail art creation to full blown course graphics. In product, Whiteboard came in after the vision and mission of this platform had been established by Junior Achievement. We were engaged as a strategic partner in making this vision come to life — utilizing strategy, design, and development to refine and get the platform out into the real world. We were tasked with mapping out the features to achieve the vision, and accounting for the technical and strategic implications to ensure the platform encourages learning and growth vs. creating shame and disappointment. The result? A robust WordPress learning platform, using Lifter LMS and a lot of custom features, full of intentional gamification, expert-written content, and individualized progress tracking and experiences. What We Did: - Product Design - Strategy - Creative Direction - Branding - Naming - Web Development Check out the full case study here: https://lnkd.in/grf5KAuu

Brand is an amazing and powerful force. Brand can turn heads, change minds, win hearts, and move people to action. It can unite a company in pursuit of its vision and set the table for a culture that empowers employees and inspires everyone in its path. The opportunity before us is to activate brand in such a way that it creates exponential growth and impact. But how do you open those doors of opportunity? And how do you equip a diverse set of stakeholders to walk through them with you? Scott Bedbury, the brand strategist behind such iconic brands as Nike and Starbucks, once defined a brand as “a collection of perceptions in a consumer’s mind.” That’s a clear way to think about brand in an existential form. But we’d tell you that’s just the tip of the iceberg. If strategy is the engine of success, brand is the fuel. It is the living embodiment of your values, your purpose, your mission, and your culture. It colors everything you do and everyone you meet, for better or worse! You don’t just create brand, you give birth to it and then you care for and cultivate it across every area of your business—every decision, every action, every minute of every day. That can only happen in an environment where brand is an authentic representation of the people, actions, and outputs of an organization, and where people from every corner of the organization deeply understand, believe in, and live out the brand. Helping companies activate brand is what we do best. That’s exactly the kind of work that gets us out of bed in the morning. Even on the rainy days.

The newest article published in this week's newsletter, Meaningful > Meaningless from Jason Locy. In leading a meaningful brand, there is one thing that IS predictable: Unpredictability. From pandemics to cultural, economic, and legislative changes, an organization needs to have a set of tools to cut through the fog and still plan for the future. In this article, Jason provides four key activities that can provide both stability and direction. Read the article here: https://lnkd.in/eVKeanMN

An asset like a brand exists to serve multiple organizational and departmental strategies. As such, it’s doing a lot of lifting in a lot of places. Not to mention, brand is a bit of an abstraction, especially compared to that product-line extension. This makes brand more difficult to track with traditional ROI thinking. But this doesn’t mean you can’t measure a return; you just need to shift how you think about the investment. The thoughts in this week's Meaningful > Meaningless article suggest three lenses that shift ROI thinking around brand, each with a respective set of metrics.

What takes our energy? When we forget what we're working for. When we go at it alone. When we break our principles. When we pick the complex pathway to (falsely) bolster our own pride. When our relationships are suffering. When our finances are rocky. When we allow anxiety and fear to take root. What happens when we're tired? We lose our sense of purpose. We miss things. (...especially the people things) We judge. We frustrate and hurt people. We destroy more than We build up. How can we keep our inspiration alive? Rest. Recover. Rebuild. Return. Rest = complete separation from the "work". Recover = reflection, self-examination, consider the reality. Rebuild = exercise the "creative muscles" in different ways (make something) Return = get back in the game

Calling all the engineering kids!! 🔊 K-12 Engineering education is vital for bridging the learning gap, fostering technology literacy, catering to diverse learning needs, and cultivating cross-disciplinary problem-solving. STEM job demand currently outpaces qualified graduates, and TeachEngineering education helps close that gap. Through deep audience research and an endearing creative platform, TeachEngineering's positioning resulted in a better offering and increased usage of their vast library of free resources for K-12 educators. What We Did: - Audience Insights - Audience Discovery - Segmentation & Personas - Journey Mapping - Awareness Campaign - Collateral Design Collaborators: - FiveStone Check out the full case study here: https://lnkd.in/eJ_GBN_k

Move from “I have to” to “I get to”. Move from comparison to contribution. Move from criticizing to creating. “In the age of anxiety, the way through is to build.” - Art by Scott Erickson

Here's a story where your favorite super hero movies are made... Pinewood Atlanta Studios, production home for Marvel's "Avengers: Endgame" and "Avengers: Infinity War," rebranded itself as Trilith Studios as part of a 935-acre master development. Matchstic has the legacy of building brands and Whiteboard brought a team of web experts. With a huge amount of collaboration and communication, the teams built a brand and web experience that showed the new story of Trilith. Trilith is a film studio and a resident community all in one in the heart of Atlanta. They are redefining what it means to work and play in community together. The team at Trilith had a clear creative vision and wanted to step outside of the box in order to tell this new story of studio and life. The Matchstic team created a brand that encompassed the home-feel of the town and the innovative power of the studio. Taking the idea of a portal into this world, Matchstic and Whiteboard collaborated to design and build a digital experience that let the user explore this world. With so much content for both the town and the studio, the Whiteboard team prioritized developing an easily manageable system for the Trilith team that didn’t take away from the creative journey for the user. The collaborative efforts between the two agencies allowed for the Trilith team to propel themselves as an idyllic place within the studio industry and resident communities. Check out the full case study here: https://lnkd.in/eBJPCucG

Today, Whiteboard launches its newest revision of our newsletter, Meaningful > Meaningless: A guide to cutting through the noise, offering insights on how to discern what truly matters in a world overwhelmed with distractions. Visit here to subscribe to the bi-weekly Meaningful > Meaningless as we journey together to build meaningful brands: https://lnkd.in/eVTJjQ6n