Wicked Reports

When you have a large list and you've only converted some of it... ...but now it's gone stagnant and dormant... ...and you're trying to figure out how to reactivate these people before Black Friday, Cyber Monday, or whatever your buying period is... ...here is what to do. #ecommerce #attribution #digitalmarketing

Ever wonder what goes on in the mind of a Google Ads (Google Partner) Aficionado like John Moran? John joins Ralph Burns with Perpetual Traffic Podcast share some things that they're looking at that using Wicked Reports will improve to your own day-to-day ads management. #ecommerceconversion #ecommerce #digitalmarketing #attribution

Beware of this new setting that Meta just released... ...It's something called automatic campaign adjustments. Meta is going to start moving around your ad budget turning audiences on and off or expanding audiences... ..so make sure you do this first! #attribution #ecommerceconversion #digitalmarketing #mediabuyers

We're thrilled to share that Wicked Reports CEO, Scott Desgrosseilliers, be a panelist at the upcoming #DiginiusEvent, happening on October 29th! This is a fantastic opportunity to gain cutting-edge insights into digital marketing from top industry experts—including the Microsoft Advertising team. Here’s what you can expect: ➡ Key strategies to improve your marketing attribution and optimize ad spend ➡ Exclusive insights from Microsoft Advertising on maximizing campaign performance ➡ Actionable tips for driving better results across your digital marketing channels If you’re looking to make the most out of your digital marketing and ad spend—this is the event for you! Check it out here 👉 https://lnkd.in/ghV_T_hv

Struggling with GA4 insights? Unmask GA4's Conversion Flaws & What To Do Instead... Google Analytics 4 #attribution #ecommerce

With Black Friday and Cyber Monday around the corner, skyrocketing ad costs are a challenge for many marketers... ...But there’s a way to avoid the hit— —by leveraging first-party data and adopting a "new lead attribution" model. This approach allows you to retarget customers at a minimal cost, increasing conversion rates while keeping your net customer acquisition costs (NCACs) under control. By attributing revenue to the initial click, you ensure that your ad spend drives profitable results. Plus, with the right data integration and technical know-how, you can map clicks to new leads effectively. Ready to make the most of your marketing budget? #BlackFriday #CyberMonday #FirstPartyData #AttributionModel #MarketingEfficiency #AdSpendOptimization Meta Shopify

New Lead First Opt-in is an underutilized yet powerful attribution model that’s crucial for lead generation... This model identifies the initial click that led someone to submit their email to your CRM— —critical when selling high-ticket items like coaching programs, courses, or high-priced eCommerce. Capturing first-party data early on makes retargeting more efficient and cost-effective, while turning that email into owned media. With this model, you can follow up via email or SMS, building long-term relationships. But it does require a strategic approach to using CRM data to track that all-important first click! #LeadGeneration #AttributionModel #FirstPartyData #MarketingStrategy #CRM

Meta uses last-touch attribution, which is often just one out of 7 to 20 touchpoints. The catch? They only consider the last touch that happens on their platform. While this makes sense for Meta... ...it can be a challenge for marketers who want a broader view of their entire campaign. Meta tracks sales when their pixel detects a customer landing on a "thank you" page after a purchase. But remember, this approach may not fully capture the complexity of your multi-channel efforts. #MarketingAttribution #DigitalMarketing #Meta #CustomerJourney

Marketers know that the customer journey can involve 7 to 20 touchpoints, but... ...Meta uses a last-touch attribution model. This means they focus solely on the final interaction... ...specifically the one that happens on their platform. While this approach makes sense for them, it can present challenges for us. Meta attributes a sale when their pixel detects someone reaching the "thank you" page... ...but this leaves out a broader view of the customer journey. As marketers, it’s critical to consider all touchpoints to get a more accurate picture of what truly drives conversions. #MarketingStrategy #Attribution #CustomerJourney #ecommerce

The goal of multi-touch attribution originally was... “show me all the touch points and I'm just going to spend more where the return on ad spend is the highest because that's going to drive my business.” I've been doing multi-touch attribution for over a decade and I find that single touch points are more directionally accurate and give more easy accessible guidance and insight because you match the model to the intention of that specific campaign. #attribution #ecommercetools #ecommerce