Lifetimely by AMP

🔥 Get Ready for BFCM with Sendlane & Lifetimely by AMP Integration! 🔥 Let's face it. It's a challenging market. Your email and SMS campaigns need to deliver real ROI. That’s why we’ve partnered with Lifetimely to help you unlock critical insights just in time for BFCM! 🛍️ Here’s how you’re gonna outperform with this integration: 💡 Smarter Engagement: Plan how and when to engage with customers using real-time data on CAC, repurchase rates, and more. 📈 Increase LTV: Discover which Sendlane campaigns are driving the highest Lifetime Value. 📊 Track Campaign Performance: See all your key metrics—like opens, clicks, and revenue—inside your Lifetimely dashboard. Make this Q4 your most profitable one yet with Sendlane + Lifetimely integration. Ready to start growing? 👉 https://lnkd.in/ea8D_pYM

Most email marketing agencies are missing out on the key growth opportunities in customer retention. Make sure yours isn't by focusing on the following. A strong email marketing team capitalizes on: 1. Zero-party data 2. Cohort and LTV analysis 3. Attribution data 1. Zero-party data Zero-party data is a gold mine for email marketing. By meticulously collecting and analyzing this data, you can gain deeper insights into individual customer preferences, behaviors, and needs. This allows you to craft highly personalized and relevant email campaigns that resonate with recipients on a personal level. Whether it's tailoring product recommendations, customizing content based on interests, or sending targeted offers, zero-party data empowers a savvy email marketing team to nurture stronger relationships with customers, thereby enhancing retention rates and fostering long-term loyalty. 2. Cohort and LTV analysis An effective email marketing team employs cohort and LTV analysis to segment their customer base intelligently. By identifying high-value cohorts and understanding their specific needs and preferences, they can tailor email campaigns to maximize engagement and retention among these valuable segments. Understanding the top performing products with the highest repeat purchase rates will allow you to maximize LTV. In addition, understanding the timing of repeat purchases via the cohort analysis will allow you to finetune the timing of winback and post-purchase emails. Use a tool like Lifetimely by AMP for detailed LTV metrics. 3. Attribution Data: Attribution data provides visibility into the effectiveness of various marketing channels and touchpoints in driving conversions and customer engagement. A proficient email marketing team recognizes the significance of attribution data in assessing the performance of their email campaigns. By accurately attributing conversions and engagements to specific emails or sequences, they can identify which strategies and content resonate most with their audience. Use a tool like Triple Whale or Northbeam for attribution data.

Are you ready for #BFCM? Don't tell anyone but I have a love/hate relationship with BFCM 🤐 Here are 3 quick wins you can implement today to help you boost Conversion Rate and LTV for your Shopify store ahead of the rush👇 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝘆𝗼𝘂𝗿 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗟𝗧𝗩 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗛𝗼𝗺𝗲 𝗣𝗮𝗴𝗲 Not sure what your highest LTV products are? Check out Lifetimely by AMP. It provides some great insights into which products (as a first-time buyer) result in the highest LTV. BFCM means increased traffic (and ad spend!). Focus that attention on products most likely to deliver long-term value. 𝗔𝗱𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗣𝗗𝗣 Trust is a key to conversions (we all know this). But often Merchants overlook implementing product-specific reviews on the PDP and focus solely on 'business' reviews. Product-specific reviews are great for social proof. 𝘉𝘰𝘯𝘶𝘴 𝘛𝘪𝘱: Take it a step further by including the Q&A feature from your Review platform like Yotpo or REVIEWS.io or Judge.me. 𝗘𝗻𝗮𝗯𝗹𝗲 "𝗡𝗼𝘁𝗶𝗳𝘆 𝗠𝗲" 𝗳𝗼𝗿 𝗢𝘂𝘁 𝗼𝗳 𝗦𝘁𝗼𝗰𝗸 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 Don't lose potential sales when the product you've highlighted across Paid Ads is out of stock. Klaviyo offers a great option to 'Notify Me' when something is back in stock. Not only will you capture the user's details, but your Back in Stock flow through Klaviyo will trigger once your stock has been replenished. 𝘉𝘰𝘯𝘶𝘴 𝘵𝘪𝘱: Enhance this experience by showing "Similar Products" or "Customers Also Bought" widget on the PDP. - and make sure your copy for this widget is better than mine 🤭 . Rebuy Engine is the perfect tool for this, and don't get me started on all the amazing Rebuy features like Smart Cart, Dynamic Product Recommendations, or Cart Gamification that will help drive your AOV. #Shopify #CRO #LTV #ecomexpert

We can not wait to dive into this! See you all soon in San Diego!

3 Shopify apps you need to enhance your email and SMS marketing strategy: It's easy to add an excessive number of apps that rack up up expenses and have a negligible impact on revenue and performance. However, below are three apps that will take your retention marketing to the next level. 1. Recharge Recharge seamlessly integrates with Klaviyo to increase returning AOV and LTV with subscriptions. Recharge provides quick action URLs, which allow customers to manage their subscriptions directly from their emails or SMS messages. This feature streamlines the user experience by enabling actions like skipping a delivery, updating payment information, or changing product preferences with just a click. By integrating Recharge with your email and SMS marketing platforms, you can set up automated workflows to re-engage customers at risk of churning as well. 2. Lifetimely by AMP For retention marketing, you need to be able to analyze LTV, payback periods, and cohorts. Based on this data, you can create perfectly timed email and SMS sequences to win back customers, move customers to subscriptions, etc. 3. Wonderment Get rid of cookie-cutter tracking pages. Transactional emails have the highest engagement, but you need more control over the shipping experience. Upsell and cross-sell on your tracking pages to drive more revenue from a major source of website traffic. Add these apps to your business, and watch your sales increase.

Quel produit mettre en avant pour optimiser le second achat ? On retourne à l’école. 🎒 On utilise la formule P = n/N Puis, on multiplie le résultat par la formule P (A et B) = P (A) X P (B|A) Pas du tout, c’est une blague, faites pas du tout ça. Sauf si vous avez fait Math Sup. Ceci dit, on peut optimiser ça avec un peu de data et un peu de dynamique ensuite dans les emails notamment. Regardez l’ensemble de vos clients first-time qui ont acheté le produit A. Regardez ce qu’ils ont racheté en second achat. Disons qu’ils sont 45% à avoir acheté le produit B, 30% ont racheté le produit A, 10% le produit C, et le reste ce sont les produits D et E. Reproduisez le schéma si le premier achat est le produit B, le produit C etc. Faites-le uniquement sur vos best-sellers. Sinon ça peut devenir infernal. Enfin, dans votre flow de rétention, mettez en place des blocs conditionnels ou bien des conditionnal split qui permettent d’afficher les produits B et A si le 1er achat est lui-même le produit A, les produits A et C si le premier achat est le produit B par exemple, etc etc… De cette manière, vous optimisez les probabilités de rachat de vos utilisateurs selon leur premier produit acheté. Faites exploser votre taux de rétention et votre LTV ! Vous pouvez aussi utiliser un outil sympa comme Lifetimely by AMP. Et vous aurez vos tunnels de rétention historiques tout faits. C’est pas si facile que ça, mais diablement efficace. Et là, vous mettez un gros pied dans la personnalisation dynamique ! Voilà, Maxime -

We can’t wait to see you all there! Sendlane 🎉

Here's the tech stack that I recommend for $5-10 million dollar brands today... Yesterday Neal Goyal posted his list of what tools he would use if he were the CMO of a $20 million dollar brand - here's my approach for $5-10 million dollar brands that I advise (WARNING - SAAS founders you may get triggered with how price sensitive and scrappy I'm being here haha) Shopify (because there is no other platform - but PLEASE DON'T SIGN UP FOR PLUS UNLESS YOU CAN JUSTIFY THE COST THROUGH TRANSACTION FEES) Judge.me for product reviews - has basically everything the big guys have for $15/mo Because for website personalization and no-code PDP CRO ( I am obsessed) Klaviyo or Sendlane for ESP + SMS - Klaviyo has more robust data for now but Sendlane will be there for you in 10 seconds if you have any issues! Pagedeck for fast funnels + landing pages built by perfomance marketers KnoCommerce for post surchase surveys Popsixle or Michael at UpStackified for CAPI connection 1st party tracking... Not recommending one at this size! boom Tapcart for mobile app! (I cannot say enough about having a mobile app at any stage of business) Lifetimely by AMP or StoreHero for daily profit and lifetime value tracking (this is a must at this stage) Richpanel for CS (yep... great product with a great price!) PostPilot for direct mail (though I would want to see a good ROI at this stage) Foreplay.co for creative ideas and dev upGrowth Commerce for ads agency (hahahah had to throw this one in here obvs) Toki - Loyalty, Memberships, Cashback or Raleon for loyalty (both good value and scrappy) Refunnel for gathering content and CGC contests Creator Commerce and Social Snowball ☃️ for influencer managent, ownership, and co-branded storefronts! You'll see my picks have a couple of things in common - they are priced right for smaller brands and they have a small and scrappy team that wants you to win... The problem is I missed a bunch! Who did I miss and why would they do well in this revenue range?

Trouver la bonne cadence d'emails en e-commerce, c'est tout un art. 🎨 Thomas, CEO d'EmailClub , nous partage sa méthode (quasi-scientifique). Et ça démarre en analysant les différentes phases d'achat (notamment grâce à Lifetimely by AMP👋) RDV sur le lien en commentaire pour voir (ou écouter) l'épisode en entier.

Top 0.1% of media buyers make millions, The rest are about to loose their jobs. Here's how you get in the 0.1% in 2-3 years... (if you're not in the 0.1% you won't like this) 𝙎𝙩𝙤𝙥 𝙛𝙤𝙘𝙪𝙨𝙞𝙣𝙜 𝙤𝙣 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙨𝙠𝙞𝙡𝙡𝙨 ↳ start focusing on creative testing ↳ how events are tracked and sent to platforms ↳ how events data optimizes campaigns Start with Triple Whale 🐳 or Northbeam ... read the documentation! 𝙈𝙖𝙨𝙩𝙚𝙧 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 In 2024, volume of creative isn't enough. You need to know how to analyze the results and iterate tests. Building your creative workflow: ↳ Konstant Kreative , Creative OS & beCreatives for production ↳ Foreplay.co or MagicBrief for ideation, ↳ Frame.io for editing ↳ Motion (Creative Analytics) for reporting 𝙇𝙚𝙖𝙧𝙣 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 Learn to negotiate contracts, manage content logistics and handle technical setup for accounts. ↳ Brands and creators will be dying to work with you! ↳ Use a tool like SARAL - The Influencer OS for outreach and communication ↳ Get familiar with platforms like goaffpro Upfluence for payouts 𝙐𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙇𝙏𝙑 𝘿𝙧𝙞𝙫𝙚𝙧𝙨 "Retention Is The King of Growth" -smartest marketers in the world To maximize paid acquisition: ↳ Understand what increases CLV in the first 60-120 days ↳ Help clients drive this numbers up ↳ Use tools like Lifetimely by AMP to show how ads translate to CLV (𝘽𝙊𝙉𝙐𝙎) 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 𝙈𝙖𝙧𝙜𝙞𝙣 + 𝙄𝙣𝙘𝙧𝙚𝙢𝙚𝙣𝙩𝙖𝙡 𝙋𝙧𝙤𝙛𝙞𝙩 Help clients setup tools like Measured , LiftLab , BeProfit to track profit after all costs are accounted for. ... If you liked this, make sure to repost for media buyer friends. What's changing for advertisers?