Witness Me

From navigating the industry’s rapid technological advancements to making his way without a formal mentor, PS 260’s Marcos Pacheco shares his journey to becoming an Executive Creative Director and the work that inspired him along the way. Head to shots to read the full feature!

Lost Planet Editorial’s Catherine Bull talks puzzles, a particular Lars von Trier film, and Willie Nelson’s eclectic back catalogue. Head to shots to read what’s on Catherine’s radar!

Gwyneth Paltrow and a toaster on wheels star in delightful ad for Ghetto Gastro’s toaster pastries. Florence director Scottie Cameron brings back retro humor and style to promote the brand’s new pastry flavors. Head to Ad Age for more on this Creativity Editor’s Pick!

“I quickly learned there’s nothing more euphoric than hearing a room full of people laugh at something you wrote.” SLMBR PRTY director Elizabeth Archer discusses how she developed her brand of humorous magical realism and why young directors should give themselves permission to be bad. Read the full feature in LBBonline - Little Black Book!

Boomshot editor and cinematographer Connor Cassidy talks about his passion for action sports —which is a proving ground for advertising — and his love for “Below Deck” as he reveals what’s on his radar. Head to shots to read more!

Park Pictures’ Jon Watts directs the live-action cinematic trailer for “Diablo IV: Vessel of Hatred,” following protagonist Neyrelle as she goes on a twisted journey into the fantasy world of Nahantu in search of the shining Soulstone. Camila Cabello lends her voice to the trailer for a haunting reimagining of “Behind Blue Eyes” by The Who. Go behind the scenes in an exclusive interview with Camila in Rolling Stone!

Strike Anywhere director Mike Jacobs talks with LBBonline - Little Black Book about his latest documentary “Who is Michael Jang,” his experiences working with a living artist, and striking the the balance of honesty with Michael Jang’s personal privacy and brand. Head to LBBonline - Little Black Book to read more!

“Through contrasting opinions, challenging points of view, and questioning the status quo, we can uncover unique ideas and creative opportunities.” Sometimes pushing back is the best way to move forward — UNIT9 director Anthony Rubinstein takes a look at how conflict can sometimes be the path to creativity. Head to shots to read the full feature!

“Knowing what you stand for as an artist, making thoughtful decisions, and being able to back them up are what turn a good editor into a sought-after collaborator.” Consulate NYC owner and editor Chad Sipkin explains why human connection, collaboration, and hands-on experience still surpass machine learning’s capabilities, ensuring that artistry remains at the heart of the process. Head to shots to read the full feature!

Park Pictures director Lisa Rubisch utilizes her fond memories of Life cereal’s classic commercials for “Mikey’s Morning,” a fresh spot developed with PepsiCo’s in-house agency #D3. Lisa talks to Muse by The Clios about tapping into nostalgia, casting a new Mikey, and creating a chaotic but happy family home while shooting the spot over two days in Vancouver. Read more about “Mikey’s Morning” in Muse by The Clios!