WongDoody

Take a peek inside the ambitious XR-build of a landmark economics teaching machine 👩🏫 👇 Financial Times and Infosys have used Bill Phillips’ landmark machine as the starting point for a unique XR project which places ‘learning by doing’ at its core; redefining how we learn (and teach) through experiential learning that combines the best of innovation and creative possibilities. Thank you James Lamont, Alan Smith OBE, Bob Haslett, Allan McRobie and Navin Rammohan for your kind words and your trust. And thank you The London School of Economics and Political Science (LSE), University of Cambridge, Gillian Tett, Nicholas Barr, SiQing ('si-tchin') Lin, Kimberley Lim, Ralf Gehrig, Adeola Adedeji, Bianca Mack, Benjamin W., Dennis Christensen, Sabine Totzke, Marie Schwarz, Anthony Brooks, Eliza M., Elena Ramirez, frank schmidt, Manuel Müller, Etienne Strauss, Reto Stuber, Joao Peixoto and Abi Bobroff for your passion for design and technology! 🥳 👏 We’re living the dream together in the sweet spot where creativity meets tech. ❤️ #FT #Infosys #WongDoody #AppleVisionPro #InfosysAster #NavigateYourNext

Sports industry revenue is projected to be $680 Billion by 2028, we looked to what organisations and venues need to do to manage this complex and changing landscape in sport with a comprehensive guide to fueling customer experience in sports and entertainment. Our guide is designed to help sports organisations and businesses in the entertainment sector deepen fan connections and drive customer growth. The playbook is a result of the research and data and outlines how organisations can engage based on the data provided. The insights presented in "The Fan Engagement Playbook" are based on a comprehensive study conducted with 2,000 sport fans from around the globe, including significant representation from Australia, the United States, the United Kingdom, and Italy. Digital has transformed how sport is played, consumed, and enjoyed. It has also created far greater complexity within the business of sport. In this evolving environment, understanding the root drivers of fan engagement is one of the biggest challenges faced by sporting organisations across the globe today. Because a sporting organisations success always comes back to the fans; they are the lifeblood. Fan engagement boils down to motivators and behaviours. Sporting organisations need to know their fans intricately, and find the right balance between the sport, player(s) and fan(s). This fan engagement playbook is an opportunity to grow your audience and push your organisation beyond what we thought was possible. What you will learn? - Why targeted customer experience measurement is more critical now than ever - Managing complexity and a changing engagement landscape - How to drive social connection and engagement What’s inside? - Fan expectations Exploring Emerging Trends in Sport - Harnessing Sporting Rituals - When and how to create AI-Driven Fan Experiences - How to create an all-in-one digital experience - Creating your own playbook For strategic insights, practical frameworks, cutting-edge technology examples and real-world use cases https://lnkd.in/g8THdTVs #customerexperience #fanengagement #designstrategy #innovation #humanexperience #customerresearch #sportsmarketing #CX #servicedesign

At IAA Transportation 2024, we partnered with Bosch Mobility to adapt their brand positioning to the commercial vehicle sector, promoting sustainable, connected, and automated mobility across all touchpoints. Our holistic approach went beyond pre-produced content, engaging visitors through interactive presentations, live stage shows, and exclusive exhibits of Bosch’s latest tech innovations in a private “research room.” We also produced a new image video highlighting Bosch Mobility’s commercial vehicle service, displayed on a giant LED wall. Immersive media installations, including a striking LED cube, enhanced the bold new look, while social media and Out of Home ads amplified Bosch Mobility’s presence. The team was thrilled to showcase topics like AI Humans, with positive feedback from clients and visitors. We’re excited to expand the campaign further. #wongdoody #boschmobility #mobility #automotive #b2b #iaa2024 #iaatransportation2024 #livecommunication

Have you met Bernd Kunkel yet? He is the Executive Director of Strategy EMEA at WongDoody, driven by a fundamental passion: inspiring people. Bernd has a keen interest in everything digital, with a particular focus on the impact of AI on B2B marketing. You can read more about it here (in German): https://lnkd.in/e7ba-Wes   As part of an Infosys company, Bernd leverages the capabilities of a global network to give ample room for the development of his focus areas: AI, strategy, subscriptions, loyalty, and service design.   We are thrilled to have you on our team, Bernd! We're also excited about the incredible opportunities you’re creating at the intersection of creativity and technology. 🚀

Revolutionizing Information Access with AI: Infosys, Handelsblatt Media Group, and WongDoody Lead the Way! 🚀   We're thrilled to share a behind-the-scenes look at our latest innovation in partnership with Infosys and Handelsblatt Media Group! At WongDoody, we're passionate about blending creativity with technology, and this time, we've co-created a groundbreaking AI-based solution designed to elevate how business leaders consume information.   The intelligent interface we developed doesn't just display data; it adapts, learns, and personalizes complex information based on individual preferences. From interactive interface design to a smart chatbot and dynamic content summarization, this is how AI brings reports to life!    ‘We are delighted to have realised this innovative project together with Infosys and the Handelsblatt Media Group. The combination of AI, the needs-driven experience and the high-quality interface design creates a unique experience that makes complex content accessible in a personalised and intuitive way. This new form of intelligent interface will play an increasingly important role in the future and has the potential to permanently change the way we interact with information,’ says Dennis Dünnwald, Senior Vice President at WongDoody   Check out the Case Movie to see how this innovative project is setting a new standard in personalized user experiences. 🎥 https://lnkd.in/eNxPNVFn Jan Kleibrink, Oliver Bein, Barbara Burk, Matthias Hinzmann, Navin Rammohan, Stefan Hezel, Thomas R., Giampiero Riggio, Viktor Livakivskyi, Robin Bothermann, Hejer Helali, Harpreet Kaur, Alessio Sacconi, Lisa Rutenburg, Patrick Andreas Cieslik, Harpreet Kaur, Hejer Helali, Pramodh Kempapura Viswanath, Maryna Livakivska, Khurshid Ernazarov, Marie Groß, Philipp Bergmann

From navigating self-doubt to balancing motherhood to finding her voice in advertising, WongDoody's VP/Group Creative Director Jennie Moore has a ton of great wisdom to impart. Tap in to the latest episode of "How I F*cked Up", hosted by Andrew Gall to hear her story: https://lnkd.in/gwBYd7kX

B2B social media needs to be more engaging. To convince decision-makers to take the next step, we want to hear your opinion so we can speak with one voice. Join our survey to help create better, more enjoyable B2B content—for all of us. By participating you’ll have the chance to win the book “Good Strategy/Bad Strategy” by Richard Rumelt, along with the opportunity for a tailored content strategy workshop for you and your brand. Don’t miss out and take part now! https://lnkd.in/eh_7zt_3

WongDoody had the privilege of hosting the legendary Don Norman! Our team spent an inspiring day diving into our work, soaking up his wealth of knowledge, and capturing some great moments together. Grateful for the insights and the opportunity to learn from one of the best in the field! #DesignLeadership #WongDoody #Inspiration Infosys

What does the future of the automotive sector hold for us? Out take: Three years from now, we expect AI augmented production to become the new normal in Automotive. In a joint session at the automotiveIT congress in Berlin, Ruchir, Tobias and Frank gave an outlook on how AI can transform experience in Automotive. Their key take-away: In working with AI, there is great potential for cost savings, while at the same time production times can be shortened significantly. #afriendcalledfuture   The talk, "Transforming the 3 Es of Mobility with AI: Experience, Enterprise & Engineering" gave an in-depth insight into how AI is revolutionizing design, production and the customer experience in the automotive industry. And the best thing? Thanks to the fact that we are an Infosys company, together with Infosys and the associated partner companies, we can actually transform the 3Es holistically. 🚀

Would you consider using artificially generated humans in your next brand campaign?  We were curious to find out what consumers think about AI Humans in brand communication and asked ourselves: What are the opportunities and possibilities for customer-centred communication and what are the fears and concerns? We investigated this controversial topic in a qualitative study together with Prof. Dr. Stephen Schuster (Stuttgart Media University). From the consumer's perspective, we shed light on a new type of communication using artificially generated humans in advertising and developed a guide for brands considering the use of AI humans. This study is now available for download at https://lnkd.in/epCTxb34. Take a look and let us know what your thoughts are on artificially generated humans in advertising. Is there a new future for brand communication?