World Food Travel Association

World Food Travel Association

Hospitality

Portland, OR 9,422 followers

The world's leading authority on food & beverage tourism. Eat Well, Travel Better. (sm)

About us

Our research shows that 93% of travelers create long-lasting, fond memories based on their experiences with an area’s food and beverage. The distinctive local food and beverage products, culinary history and hospitality are the foundation of an area’s character, and that is what attracts visitors and what turns local residents into passionate ambassadors for their areas. The World Food Travel Association (WFTA) is the world's leading authority on food and beverage tourism (a.k.a. culinary tourism and gastronomy tourism). We serve annually a community of 200,000 professionals in 150 countries. Our knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. The WFTA is the world's oldest and largest food tourism organization and is highly respected among food, beverage, travel and hospitality industry stakeholders. We invite you to learn more on our website.

Industry
Hospitality
Company size
11-50 employees
Headquarters
Portland, OR
Type
Nonprofit
Founded
2003
Specialties
culinary tourism, destination branding, training, gastronomy tourism, turismo gastronómico, food tourism, beverage tourism, wine tourism, chocolate tourism, coffee tourism, tea tourism, cheese tourism, whisky tourism, and beer tourism

Locations

Employees at World Food Travel Association

Updates

  • 🌍 "The Municipality of Jiabong in Samar Province is the heart of tahong (green mussel) aquaculture, where local women transform fresh mussel catches into traditional dishes for visiting travelers." – Clang Garcia, Philippine Ambassador of the World Food Travel Association. Jiabong offers visitors an immersive gastronomic experience, from witnessing the mussel harvest at dawn to enjoying a warm bowl of tinola, a local soup made with lemongrass, ginger, and fresh mussels. This community initiative has turned mussel farming into a source of income and pride, showcasing the local culture. We celebrate the hardworking communities and artisanal producers who are shaping the future of food tourism in the Philippines and around the world.

    • No alternative text description for this image
  • 🌍 "In Kungota, Slovenia, agriculture and agritourism thrive together, with small farmers offering premium wines, home-cooked meals, and local delicacies that attract visitors from near and far." – Rasto Kirn, Culinary Attaché in Slovenia. Nestled in the heart of a wine-growing region, Kungota's close connection to nature and non-industrialized charm make it an ideal destination for food and wine lovers. Visitors can enjoy farm-to-table meals, wine tastings, and explore the area's cultural landmarks. On #WorldFoodDay, we honor the artisanal producers and farmers who bring Slovenia’s flavors to the world, driving food tourism with their dedication to local traditions. #CulinaryTourism #LocalProducers #SlovenianCuisine

    • No alternative text description for this image
  • 🌍 "As a young country on the edge of the desert, Israel’s agriculture relies on innovation, yet small farms preserve antique methods and heirloom seeds passed down through generations." – Udi Goldschmidt, Culinary Ambassador in Israel. In Israel, from mountain communities using spring water and ancient vegetable seeds to nomads producing cheese with traditions dating back to biblical times, the country's culinary heritage is as rich as its diverse immigrant history. With fresh produce available year-round, modern Israeli kitchens blend flavors from over 70 countries, making Israeli cuisine a true melting pot. On #WorldFoodDay, we celebrate the artisanal producers and chefs who shape Israel’s unique food culture and drive culinary tourism. #CulinaryTourism #ArtisanalProducers #IsraeliCuisine

    • No alternative text description for this image
  • 🌍 "Magic happens when locally sourced seafood and produce from Southern California are combined with the distinct flavors and traditional cooking techniques from Baja, Mexico. The result is Cali Baja cuisine, a delightful fusion that combines the best of the US and Mexico." – Liz DeLuca, Ambassador for South Carolina and President of The Euphoric Explorers.  On #WorldFoodDay, we celebrate the artisanal producers, chefs, and restaurateurs who brought Cali Baja cuisine to life. Their innovation and dedication have created a culinary movement that highlights the richness of cross-border flavors and traditions. Join us in honoring these creators who are shaping food tourism and connecting cultures through food. #CaliBajaCuisine #FoodTourism #ArtisanalProducers

    • No alternative text description for this image
  • 🌍 “Finnish food producers play a significant role in terms of self-sufficiency and security of supply. They also ensure that our sparsely populated countryside remains inhabited, which is vital for the overall security of our country." – Anna Rinteinen, Culinary Ambassador in Finland. From supporting local communities to preserving the cultural and natural landscape, Finnish food producers are essential to the development of sustainable food tourism. Their efforts not only safeguard the future of Finland’s food systems but also offer visitors a chance to experience the authentic flavors of the region. Photo by aitojamakuja.fi | Julia Kivelä 💛 Happy World Food Day from Finland 🇫🇮🥂 #VisitFinland #HungryForFinland #FoodFromFinland #FoodTourism #ArtisanalProducers #FinnishCuisine

    • No alternative text description for this image
  • 🌍 “The development of food tourism is a significant aspect for countries like Greece and Cyprus, where small food and beverage producers play a crucial role." – Μaria Αthanasopoulou, Chairwoman of WFTA and Ambassador for Greece and Cyprus. In Greece, the deep connection between tourism and gastronomy is evident in every region, where local products like olive oil, honey, and feta cheese attract tourists eager to taste authentic flavors. Meanwhile, in Cyprus, traditional products like halloumi and local wines take center stage, offering visitors a unique cultural experience. Join us as we celebrate the importance of artisanal producers in developing food tourism. #WorldFoodDay #FoodTourism #LocalProducers

    • No alternative text description for this image
  • 🌍 We celebrate #WorldFoodDay! A moment to honor the vital role artisanal producers play in the growth of food tourism. From showcasing local flavors to preserving traditions, these small producers are essential in connecting visitors with the culinary and cultural richness of each region. 🌱🍇 By choosing local products and offering authentic experiences, we’re building a more conscious and responsible tourism industry. Throughout the week, we’ll be highlighting the importance of artisanal producers worldwide, thanks to the insights and contributions of the World Food Travel Association's Global Ambassadors.  How are you contributing to sustainable food tourism? Let’s share ideas and celebrate the power of local food! 🌍🍲

    • No alternative text description for this image

Similar pages

Browse jobs