False claims can easily be resolved using C2PA compliant tools like Wrapt, so maybe we should all lean in and use them to stamp out fakes now! BBC story by Jake Horton, Shayan Sardarizadeh and Mike W. Coalition for Content Provenance and Authenticity (C2PA) https://lnkd.in/gU7-MABN
Wrapt
Technology, Information and Internet
Bay Area, CA 105 followers
Wrapt it, Share it, Track it
About us
Wrapt authenticates your creative work by securely tracking how it’s created, shared and published across the internet.
- Website
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https://www.wrapt.space
External link for Wrapt
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Bay Area, CA
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
Get directions
Bay Area, CA, US
Employees at Wrapt
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Mark Janes
Founder of Wrapt and Chair of C2PA Live video
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Matthew Tati
Experienced Product Leader | Digital Video Mobile SaaS Travel-Tech | Immediate past Chair of IoT Alliance Australia Start-up and Innovation…
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Stuart Waite
Chief Product Technology Officer | Agile Digital Transformation | EIR | Startup Advisor | Non-Executive Director
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Katya McCulloch
B. Advanced Finance and Economics (Honours) - University of Queensland
Updates
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Check out our blog to protect and insure your music from being ripped off! https://lnkd.in/gwVhSFn6
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We agree, all creative content should be protected 🛡️📝 In the digital age, plagiarism and digital theft have become rampant. It's essential to safeguard your creative content, be it writing, design, photography or any other form of art. We believe that creative content deserves protection, and we invite you to join us in this fight. #ContentProtection #StopPlagiarism #RespectIP
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Protect and insure your creative content with free access to Wrapt's Beta Program (referral code WraptLI) https://www.wrapt.space/ #CopyrightLaw #protectyourcontent #contentcreatortips #ContentSecurity #creators
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Thanks to the Content Authenticity Initiative for covering what we're doing at Wrapt. We're so excited to launch our Wrapt Beta Program and to deliver on our mission to help #creatives protect and insure their work. You can sign up here. https://lnkd.in/erXVPPmr Coleen Jose Andy Parsons Andrew Jenks Coalition for Content Provenance and Authenticity (C2PA)
✨NEW | Read our community story featuring Wrapt, a creative-first platform using the open C2PA Content Credentials standard to establish and maintain the provenance and authenticity of images, audio, and video. Digital theft is a widespread issue, with visits to piracy websites up 12% since 2019 (about 386 million visits per day) and an estimated cost to the US economy of $29 billion in lost revenue each year. “In an era of deepfakes, content theft, and plagiarism, Wrapt provides an industry solution to millions of content creators, brands, and publishers seeking to protect and insure their creative assets. It's as simple as wrap it, share it, track it!” - Stuart Waite, co-founder, Wrapt 🟡 See how it works and join Wrapt beta https://lnkd.in/erMNBbsg 🟡 Join the movement https://lnkd.in/gXkGtZ3s #contentcredentials #c2pa
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Is your creative content truly yours? Protect and insure your work across Adobe Cloud and other tools. Visit our blog to learn more and secure your intellectual property. https://lnkd.in/gM5hXQ2C #content_ownership, #content_theft, #protect_your_content
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Take ownership of your creative content with Wrapt! Tired of watching your creative content being stolen or copied without proper credit or compensation? It's time to take ownership of your work and protect it with Wrapt! Our pre-production Beta release is now available free to early adopters, ensuring that your content is protected and insured. Sign up at https://lnkd.in/erXVPPmr and start protecting your content today! #Wrapt #TakeOwnership #ProtectYourContent
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At Wrapt, we understand that trust is everything. That's why we offer the ultimate solution to protect and secure your creative content. Don't take any chances, safeguard your work with us today. #content_ownership, #content_theft, #protect_your_content https://lnkd.in/eyWHXDNv
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Wrapt's platform supports this durable content credentials approach for its creator community. Sign up for early access https://lnkd.in/erXVPPmr
What happens when social media platforms remove Content Credentials metadata? A new paper by John Collomosse, Principal Scientist, Adobe Research, and Andy Parsons, Sr. Director, Content Authenticity Initiative, describes the triad of technologies that make for permanent and durable Content Credentials. “This triad of technologies mutually support one another to create permanently attached Content Credentials,” they write. [The paper] “also discusses how authentic content supported by durable Content Credentials has the potential to unlock value creation in new ways, for example by tracing and rewarding the reuse of media within the creative economy.” 🟡 Learn more https://lnkd.in/eVNTtGAS
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