Hey B2B SaaS Startup Founders! Spent thousands of dollars but still struggling to connect with your ICPs? 🤔 Unclear messaging might be holding you back. Matteo Tittarelli ⚡️, Founder & Director, Genesys Growth sat down with Saad Arshed, COO, Xgrid.co in our latest talk about the Importance of taste in product marketing, positioning, and content for B2B SaaS. Here's a quick overview of the process of crafting the messaging for your product: 👉 Start with Outcomes: Define what success looks like. What are you trying to achieve? 👉 Identify Alternatives: Understand the current options your audience is using. What are the pain points associated with these alternatives? 👉 Highlight Unique Benefits: Focus on what makes your product different from the alternatives. What specific capabilities set you apart? 👉 Paint a Functional Picture: Show how your solution solves these pain points. Demonstrate how your product or service improves their day-to-day operations tenfold. 👉 Create Content Pillars: Next, create 2-3 content pillars, focus on topics that resonate deeply with your Ideal Customer Profile (ICP), to drive awareness and connect with potential customers. 👉 Build Brand Personification: Finally, showcase a strong brand persona, opinionated founder who shares personal stories, experiences, and insights consistently. Pro Tip: LinkedIn has proven to be a highly effective channel to target ICPs in the Tech arena. Mateo also discussed the pros and cons of creating a new category (a must-watch if you're thinking about this!), the impact of Google's latest SEO initiatives, and strategies to adapt (Topical Authority, Topical Authority, and Topical Authority). We also explored how to balance investment between brand building and demand generation as your startup scales. And of course, we couldn’t leave out the AI factor—everyone's talking about it. But what’s the real impact? How can AI enhance your operations? (Spoiler alert: humans are still leading the charge!) Watch the full video: 👇 https://lnkd.in/eE4aANQQ
Xgrid.co
IT Services and IT Consulting
Sunnyvale, California 25,534 followers
Driving Technological Innovation.
About us
Established in 2012, Xgrid has a history of delivering a wide range of intelligent and secure cloud infrastructure, user interface and user experience solutions. Our strength lies in our team and its ability to deliver end-to-end solutions using cutting edge technologies. Our key areas of operation include Amazon Web Services Migration, Sales Enablement & Sandboxing and UI & Application Development. Xgrid has been actively involved in providing its services to both local and global enterprises (Silicon Valley startups and Fortune 1000 organizations).
- Website
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http://www.xgrid.co
External link for Xgrid.co
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- Sunnyvale, California
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Custom Software Development, UX/UI Design, Cloud Consulting & SI, IT Managed Services, Mobile App Development, Web Development, Branding, Network Automation, Software-Defined Networking (SDN), Network Functions Virtualization (NFV), and Container Technologies
Locations
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Primary
Plug and Play Tech Center
440 N Wolfe Rd
Sunnyvale, California 94085, US
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Building 96 (X-96), Street # GCC-11, Civic Centre, Executive Block Gulberg Greens
Islamabad, PK
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Xgrid Solutions (Private) Limited
10th floor Haly Tower, Sector R, DHA Phase2
Lahore, Punjab, PK
Employees at Xgrid.co
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Syed Farhan Ahmed
Google Ads Certified | SEO | Email Marketing | Content Strategy | Digital Marketing | Social Media | Competitive Analysis
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Saad Arshed
General Manager | x-Rocket | Growth Strategist
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Muhammad Shuja Abedin
xAirlift l AWS x2 Certified | Cloud Solutions & Services | DevOps Lead | Leadership
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Tayyab Mahmood
Director of Engineering at Xgrid
Updates
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The cookie crumbles are coming! 🍪 How will this impact your marketing attribution? Ayesha Kayani shares valuable insights on the upcoming changes and how to navigate the challenges. Don't miss this essential information for marketers! #thirdpartycookies #cookielessfuture #marketing #data #attribution #marketo #digitaladvertising #privacy
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The cookie crumbles are coming! 🍪😱 Our latest video Marketing Automation Specialist Kacper Gawlik dives into the potential impact of the third-party cookie phase-out on marketing. Learn how to adapt your strategy, leverage first-party data, and prepare for the future. Don't get left behind! Check out the video for insights and tips. #thirdpartycookies #cookielessfuture #marketing #data #AI #machinelearning #marketo #digitaladvertising
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Tired of guessing what's driving your sales? 🤔 Our latest video dives deep into the challenges of attribution and offers practical solutions. Naomi Liu shares expert insights on overcoming obstacles and measuring the true impact of your marketing efforts. Don't miss out on this valuable information! #attribution #marketing #dataanalytics #customerjourney #campaignperformance #marketingoperations #sales
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Struggling to measure the true impact of your marketing efforts? 🤔 Britney Young shares valuable insights on crafting the perfect attribution model in our latest video. Learn how to tailor your approach to different products and customer journeys. It's time to unlock the full potential of your data! Check it out and start optimizing your marketing strategy today. #attribution #ROI #marketing #dataanalytics #customerjourney #marketingstrategy #digitalmarketing #marketingoperations
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Cracking the Marketing Operations ROI code just got easier! 🤯 Watch our latest video, where Mark Ruch reveals the secret sauce to measuring the true impact of your marketing operations. Learn how to centralize data, track complex customer journeys, and build killer MQL reports. It's time to level up your MOPS game! 📈 Check out the video to unlock the full potential of your data. #MOPS #ROI #marketingoperations #dataanalytics #customerjourney #attribution #campaignperformance #marketing
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Humans vs. Machines: Who will reign supreme in the world of sales and marketing? Join us as maximus greenwald, Co-founder and CEO of Warmly, explores the future of work and the perfect balance between human ingenuity and AI-powered efficiency. #sales #marketing #business #GTMstrategy #salesforce #CRM #leadlifecycle #leadjourney #businessgrowth #customeracquisition #earlystage #midmarket #enterprise #AI #automation #technology #MarTech
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Data compliance: it's not just a buzzword; it's a must! Our latest video with Britney Young dives into how to keep your data clean, compliant, and organized. Learn how to manage consents, preferences, and data formatting with ease. It's time to say goodbye to data headaches! Check out the video for expert tips and tricks. #datacompliance #datastandardization #marketo #marketing #privacy #customerdata #digitalmarketing #marketingoperations
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In today's competitive landscape, having the right MarTech stack is essential for driving growth and efficiency. In this insightful Xgrid Talk, maximus greenwald, Co-founder and CEO of Warmly, shares his company's comprehensive MarTech toolkit. Learn how to select the best MarTech tools for your business, considering factors like budget, scalability, and integration capabilities. Understand the importance of a cohesive MarTech stack that supports your overall business goals. Discover how Warmly leverages its extensive tool stack to streamline processes, optimize workflows, and drive better results. Get practical insights on building your own MarTech toolkit and maximizing its value. #MarTech #marketingtechnology #sales #marketing #business #startup #GTMstrategy #salesforce #CRM #leadlifecycle #leadjourney
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Is your Marketo data driving you crazy? Don't let dirty data derail your marketing efforts! In our latest video, Naomi Liu shares her expert tips on achieving data standardization in Marketo. Learn how to clean up your data, improve segmentation, and boost campaign performance. Check it out and say goodbye to data chaos! #datastandardization #marketo #dataquality #marketingautomation #datacleanup #crm #marketingoperations