XR Extreme Reach

Representation is a crucial element for brands in the advertising industry, but how are we measuring it? How are we making sure we all have the same benchmarks for evaluating creative? Join me in the The Female Quotient #EqualityLounge at #AWNewYork24 with Jo Kinsella, XR Extreme Reach, for a big announcement: https://lnkd.in/gBa6WZQE Stay tuned for more!

🚀 Get ready for #PDMIWest! Connect with us at PDMI to learn how you can engage audiences and unlock intelligence to better evaluate, inform, measure and optimize linear, streaming and digital advertising.  

Representation is a crucial element for brands in the advertising industry, but how are we measuring it? How are we making sure we all have the same benchmarks for evaluating creative?     Join XR in the The Female Quotient #EqualityLounge at #AWNewYork24 with our Global President & Chief Operating Officer Jo Kinsella and Shelley Zalis for a big announcement!  RSVP here: https://lnkd.in/gxBtvjY8 

We're so excited to be partnering with one of the best marketing events of year to bring you insight on the intelligence powering smarter creative, maximized investments and better marketing ROI! If you’ve secured your tickets for Festival of Marketing next week, come and catch us at the Delivering for Customers stage or swing by the booth for a coffee and a chat to see what’s new at XR. ☕️   It’s going to be an incredible day and we can't wait to connect with so many of you. See you there! 👋

This October, see how XR is transforming omnichannel advertising with creative delivery, identity and data intelligence 🌟 Join us as we connect, collaborate, and elevate the conversation at notable events happening from London to NYC, San Diego, Aspen and Orlando.  We’re looking forward to engaging with our partners — Here’s where you can find XR making waves in October: • Oct 3 - Festival of Marketing – London, UK • Oct 7-9 - Performance-Driven Marketing Institute (PDMI) West – San Diego, CA • Oct 7-10 - Advertising Week w/ The Female Quotient – New York, NY   • Oct 8-9 - CIMM Summit – New York, NY  • Oct 8-10 – Forbes CMO Summit – Aspen, Colorado • Oct 22-25 – Association of National Advertisers Masters of Marketing – Orlando, FL  #XR #Events #Networking #Innovation #OctoberEvents

Jo Kinsella, XR’s Global President and COO had the opportunity to sit down with Mack McKelvey on The Cred Podcast for a deep dive on her journey from fintech to ad tech and now leading the global transformation at XR Extreme Reach. Jo is authentic as she takes us through monumental experiences, leadership philosophy, and the future of advertising and creativity in the digital age. She also shares:     🧭 Navigating male-dominated industries early in her career and finding her authentic leadership style  🚀 Launching a TV attribution company and the sacrifices of entrepreneurship  🎨 The importance of creative excellence and why it's the final frontier in advertising  🌍 XR's mission to bring innovation, diversity, and accessibility to global advertising campaigns    Put this podcast in your queue as it’s a “must listen” for insights on leadership, the future of advertising, and what it takes to succeed in this fast-changing world! 

We’re beyond excited to announce that Kristin Wnuk Crawford is joining the XR Team!  Kristin brings over 15 years of experience in media, technology and entertainment, where she led commercial strategies and both broadcast and digital media advertising sales for Roku, Hulu, Madhive, Clear Channel and Tribune Broadcasting. As SVP of Enterprise Solutions, Kristin will build on XR’s success in driving value creation through data intelligence, and help support smarter marketing investments for the world’s largest advertisers, agencies and studios.    Welcome to the XR team Kristin Wnuk Crawford! 

XR and NBCU Advertising & Partnerships have collaborated to standardize creative delivery and transform the digital ecosystem. Come see how NBCU Advertising & Partnerships and XR are partnering to make streaming ad delivery simple with the launch the Creative Gateway.   XR’s partnership with NBCU represents a strategic step forward in the digital advertising ecosystem—where creative content is more effectively and efficiently managed—resulting in better outcomes for brands, agencies, and publishers.    Read the full story on Ad Exchanger ➡ : https://lnkd.in/eS9pkCdP

From Taylor Swift's surprise endorsement to voter reactions from last week’s debate and the Fed's rate cut, recent events are reshaping the ad messaging in political campaigns.  The XR platform leverages advanced AI models to capture, classify, and analyze ad messaging at scale, delivering unique insight leading up to the 2024 election.   Follow XR's Political Creative Pulse for the latest insights: ➡ Georgia is the new battleground: Post-debate, Democrats have ramped up in GA, reaching as high as 25% of their total ads aired across swing states.   ➡ The Economy is the GOP’s main talking point: a dramatic shift from the 62% focus on immigration just four weeks ago.      ➡ Democrats’ ad volume took the lead: airing over 77,000 ads the week following the debate vs. 65,000 from Republicans. View the Political Pulse and get in touch to learn how creative intelligence, powered by XR IQ, empowers smarter creative that is intelligently analyzed, delivered, informed, and optimized. https://lnkd.in/eXYeFHu8

A major airline digitized over 50 years’ worth of media assets with XR, making historical content easy to access and efficient to manage.     The XR Platform organized 5TB of TV & radio data, transforming physical content into digital assets, reducing carbon footprint and extending the life of aging creative for the Fortune 500 travel brand.     Learn how XR enables advertisers to preserve its media content at scale, from past to present. 🔽 Download the success story: https://lnkd.in/eDX6S7Ja