As TV ad spend nears $100 billion by 2027, managing diverse ad formats across the fragmented ecosystem has become more complex. XR is the first technology platform to enable the IAB Tech Lab's Ad Creative ID Framework (#ACIF), which introduces a standardized ad creative ID system to help marketers track and manage creative across CTV and linear TV platforms. With XR, every asset is assigned a persistent creative ID, which helps address challenges in fragmentation, ad measurement, overexposure of ads, inconsistent reporting and sustainability. Download the playbook and watch the video to learn more: https://lnkd.in/eeDmseng #AdTech #ACIF #CTV #CampaignOptimization #MarketingInnovation
Just Released by IAB: the Ad Creative ID Framework (ACIF) Business Playbook! This playbook will help marketers take full advantage of the ACIF by outlining key challenges, solutions, benefits associated with the framework and steps for implementation. It builds on IAB’s previously created Ad Creative ID Framework (ACIF), which aims to simplify ad creative management and tracking across all platforms. Download now and learn more 📲 https://okt.to/hQRSMj