XR Extreme Reach

Accessibility isn’t just a nice thing to do—it’s a critical ingredient to reaching your total audience.  🎯 Think making ads accessible is too expensive? Stifles creativity? Only benefits a niche audience? XR’s latest report debunks five common myths about accessible advertising, proving that inclusive ads actually eliminate wasted impressions, boost engagement, and build brand loyalty. 🌍💡 Make every impression count. Download the full report: https://lnkd.in/e8XmC4hp ?utm_source=linkedin&utm_medium=organic_social&utm_campaign=misconceptions-about-accessible-advertising&utm_term=download-full-report&utm_content=misconceptions-about-accessible-advertising-report #AccessibleAdvertising #InclusiveMarketing #AdTech #XR 

🌍 Big news for sustainable advertising! XR Extreme Reach has joined forces with Scope3 to help brands measure, manage, and minimize their environmental impact of digital content seamlessly within XR’s platform.     This partnership empowers brands to:  ✅ Measure and track the emissions from their digital advertising   ✅ Identify ways to reduce carbon impact without compromising creative quality  ✅ Align advertising strategies with corporate sustainability goals    By integrating Scope3’s emissions model, XR is enabling brands to make informed, data-driven decisions to decarbonize their ad campaigns.     Learn more:  https://lnkd.in/e_ZHheiE #SustainableAdvertising #CarbonTracking #AdTech #Scope3 #Sustainability #XR 

This year, AedemoTV marks four decades of transformation in the industry and XR is proud to be sponsor this fantastic event. Meet the XR team in A Coruña, Spain to learn more about how XR is exploring new ways to make advertising more effective, relevant, inclusive, and accessible. #AedemoTV #Advertising #Innovation #Technology#AccessibleAds 

When you make your ads accessible, you're unlocking the full potential of your creative impact.    In his latest article for 4As’s, XR Extreme Reach’s James Levy debunks common myths about inclusive advertising and reveals how brands can seamlessly integrate accessibility to make every ad impression count.    🔗 Read the article: https://lnkd.in/garpXB55 #Accessibility #InclusiveMarketing #XR 

🏀 The bracket is set—let the excitement begin! March Madness is a slam dunk for advertisers, with millions tuning in across streaming and linear platforms. Live sports bring unforgettable moments that engage fans in real time, from buzzer-beaters to Cinderella stories. XR is the only platform that seamlessly delivers live sports on both streaming and linear, covering top events on any screen, anywhere. As more fans turn to streaming, XR ensures your brand stays in the spotlight with flawless creative on every platform. 🏟️ Trusted partner for live sports across top streaming platforms  ✅ Always-on quality control  ⚡ Faster, more efficient ad activations  📊 Real-time reporting to optimize your ads  🔍 Effortless tracking and asset management  💯 Creative perfection delivered every time' Let XR elevate your ads for the next big game. 👇  https://lnkd.in/gkhC_sR4

📢 Michael McGuire joins XR Extreme Reach as President of XR Pay    XR is thrilled to welcome Michael McGuire as President of XR Pay, a division dedicated to transforming payroll and financial solutions for the advertising and entertainment industries.  XR Pay streamlines payroll and financial operations, delivering secure, efficient and compliant payment solutions for brands, agencies and studios.    Michael brings experience in the financial, entertainment and technology industries and will accelerate XR Pay’s mission to advance production payroll and operations.     With $1.5B in payments processed annually, XR Pay powers the creative economy, enabling customers to manage financial workflows with precision across advertising, brand content, film and television productions.    Read the full announcement 👉 https://lnkd.in/eze3hg2V 

We’re thrilled to be partnering with WFA for Global Marketer Week 2025! Once again, we’re joining the world’s top marketers at this magnificent event, where innovation, creativity, and collaboration take centre stage. Brussels, we’re coming for you!    We can’t wait to connect with our clients, exchange insights, and celebrate the future of marketing together. See you there! James Levy, Henry Locatelli, Deepa Bist, Maegan B., Laurent OPPENHEIM, Kristian Golder #WFA #GlobalMarketing #BetterMarketing

In celebration of Women’s History Month, we're highlighting the incredible women at XR Extreme Reach who are making an impact every day. 💜✨ Their advice? Own your voice, trust your instincts, and embrace the journey. 🚀 Mary Barnas, Alyson Finneran, Jamie Lemle, The Kay Prince, Daniela Filini-Gill, Deepa Bist, Kristin Wnuk Crawford #WomensHistoryMonth #IWD2025 #XR

Game day impact, all year long. 🏆 XR Extreme Reach’s Kevin Arrix recently shared insights on how brands can elevate their impact year-round, not just during the Super Bowl, by leveraging AI and data for smarter creative intelligence. During an AdWeek session with leaders from Instacart, Wasserman, the New Orleans Saints, and more, Kevin highlighted how brands now have the tools to analyze every element of an ad—imagery, messaging, talent—to see what truly drives results. It’s no longer just about reaching the right audience but understanding exactly what resonates. Smarter insights. Better creative. Bigger impact. 🚀 #XR #CreativeIntelligence #CreativeExcellence 

Are you making every impression count? 👀 Accessibility isn’t just about inclusion—it’s a growth driver. Discover why accessible advertising is key to maximizing creative impact. XR’s latest report debunks 5 common myths about accessibility in ads, revealing how it can actually eliminate wasted impressions, boost engagement, and build loyalty—ensuring that every impression has the opportunity to reach your audience. 🌍💡    🔎 Discover why accessible advertising is key to maximizing creative impact.    Download the full report: https://lnkd.in/eMNHnsRd #AccessibleAdvertising #InclusiveMarketing #AdTech #XR