Yamamoto

At Yamamoto, we believe storytelling about sustainability has to go beyond your annual sustainability report. It’s about building a practice that regularly gets your message into the world in surprising and impactful ways.  Here's five recommendations to take you from talking about sustainability targets to telling sustainability stories:    1. Be Transparent to build credibility, trust and community.     2. Be Emotional to create connection with your audience.     3. Be Relatable to show how your initiatives are making a difference.     4. Be Educational to empower your audience to make informed decisions.    5. Be Inviting to bring people into your sustainability journey.   See how we’ve helped brands including Cargill and Duke University bring their sustainability stories to life through unique digital experiences.  Cargill: https://lnkd.in/gefmzRKM Duke: https://lnkd.in/gsXxaFWZ #Sustainability #ClimateWeekNYC #Yamamoto

As a B2B marketer it’s easy to forget that your audience is also a consumer. At Yamamoto we treat B2B brands with the same curiosity, creativity and courage as our consumer work.   Here’s our five principles for plussing up the B2B Lead Gen process:  Develop Audience Personas with Personality   Treat the Audience’s Journey as Adventure   Create Content that Sparks   Find Your Audience (then Find Them Again)   Measure Then Listen  To learn more about how we do it visit https://lnkd.in/gNa2YCNi. #LeadGeneration #B2BMarketing #MarketingStrategies #MarketingInsights #Yamamoto

How did these new folks end up in advertising? Let them tell you in just 6 words.

Last week, a few of our Yamamotans were invited to the Minnesota State Fair to celebrate our being recognized as a Best Place to Work. We sat in the sun, basked in the glow, and ate our fill of Pronto Pups. All of us from Minnesota, as well as Chicago and Toronto, couldn’t be any more proud than if we had a prize goat.

Last week, a few of our Yamamotans were invited to the Minnesota State Fair to celebrate our being recognized as a Best Place to Work. We sat in the sun, basked in the glow, and ate our fill of Pronto Pups. All of us from Minnesota, as well as Chicago and Toronto, couldn’t be any more proud than if we had a prize goat.

Recently, our client Lineage celebrated the biggest IPO this year with a branded activation event, which we helped bring to life. Lineage, the world’s largest temperature-controlled warehousing network, celebrated their Nasdaq debut with an activation in Times Square Plaza. Lineage leadership kicked off the event with a bell-ringing ceremony. Behind them, a digital takeover lit up the square to celebrate the moment. Yamamoto produced three billboard animations to show across Nasdaq Tower and Times Square displays.  After the ceremony, Lineage took over the plaza with a branded activation event to educate visitors on the impact of the cold chain in their daily lives. Visitors were invited to explore a Lineage warehouse walkthrough experience, showcasing Lineage’s technology and how they are innovating the global food supply chain.  Yamamoto designed the experience to simulate a cold storage warehouse, complete with dock seals, graphics wrapping the walls inside and out, and an audio experience to teach visitors about Lineage and their automated warehouses.  Leveraging 360° videos provided by Lineage, Yamamoto’s digital team created the augmented reality experience within that allowed users to tour a real Lineage warehouse with their phone. Interactive hotspots in the walkthrough showcased vital warehouse features and innovative technology.   Visitors could grab a tasty bite from two food trucks with Lineage-branded vehicle wraps serving complimentary shrimp tacos, ceviche and ice cream. On the way up to the truck windows, Yamamoto created storytelling signage featuring each menu item with facts detailing that commodity’s journey through the cold chain to Times Square and the critical role Lineage plays in helping to feed the world every day. Visitors were also invited to participate in a meal-packing station hosted by the Lineage Foundation for Good, benefiting the New York Common Pantry.  In addition to the Times Square activation, Yamamoto created paid media assets that launched in tandem, including a full-page ad in The Wall Street Journal, digital ads on Dow Jones and paid social ads that ran across Nasdaq channels, all of which led to the landing page Yamamoto built introducing Lineage’s new brand campaign: Food is Everything. This page is the destination for Lineage’s additional organic and paid brand awareness messages after their successful launch day. https://lnkd.in/gHvmDU96

The welcome party continues! Here’s more of our latest additions and their 6-word stories of how they ended up here.

Toronto made sure to get in on the YBQ festivities! It was great to see all our offices come together and keep the spirit of 1979 alive with each celebration.

Celebrations were in full swing for everyone yesterday, with beach vibes and good times at Chicago’s YBQ outing. We got together by the lake to enjoy some fun drinks, great food, and even better company. Cheers to 45 years of Yamamoto!

We’ve been sharing good times since 1979. So, in true Yamamoto fashion, we fired up the grill, got out the cornhole, and had ourselves a YBQ. This annual shindig is always a highlight of the summer here in Minneapolis, and just like our agency, it keeps on getting better every year!