Hear from the Yes& team about what Gen Z's future plans REALLY are – stop by our Booth (112) at #AMAHigherEd in less than two weeks. We can't wait to talk to you! American Marketing Association #HigherEd #HigherEducation #Marketing #GenZ #AdultLearners #HigherEdMarketing
Gen Z: their perspectives on higher ed, the workplace, and their future. Yes& Lipman Hearne is conducting a 4-phase research study on Gen Z's perspective on the current landscape of higher education and their aspirations ahead. We'll be exhibiting at Booth 112 at the 2024 AMA Symposium for the Marketing of Higher Education in a couple weeks, sharing the takeaways from our first two phases of research and how you can be a part of the next phases. Understanding Gen Z students isn't the only research we'll be bringing to #AMAHigherEd – stay tuned to hear more about our speaking session, where we'll be sharing our insights on recruiting adult learners! American Marketing Association Alexia Koelling Kirsten Fedderke Heidi Halseth Libby Morse Caitlin Krulikowski Moynihan Debbie Bates-Schrott Jeremy Spaso Liz Murnin #HigherEducation #HigherEdMarketing #GenZResearch #AdultLearners