Nikkitha Senthil, Product Marketing Manager, Zoho ZeptoMail
Zoho Zeptomail plays a crucial role in digitalization, particularly in the BFSI industry, where emails remain the preferred mode of professional communication. Businesses send various types of emails daily, with transactional emails such as OTPs and credit/debit notifications being the most critical. Managing and sending these emails can incur significant costs, but Zoho Zeptomail can reduce these expenses by 73% while ensuring timely delivery, which is vital for customer satisfaction.
Efficient email communication hinges on constant communication, engagement opportunities, building customer trust, and enhancing customer retention. Zoho Zeptomail is specifically designed to deliver financial transactions with enhanced security and speed. By avoiding the sending of marketing emails, it reduces the risk of emails being directed to spam folders.
Understanding the difference between transactional and marketing emails is essential. Transactional emails focus on instant delivery and are critical for financial transactions while marketing emails aim for maximum engagement and often involve promotional content. Zoho Zeptomail ensures that transactional emails reach customers promptly and securely, supporting seamless and efficient communication for businesses.
#EletsNBFC
